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Master B2B Lead Generation: Cold Emails & LinkedIn Outbound
Highest Rated
Rating: 4.7 out of 5(57 ratings)
1,217 students

Master B2B Lead Generation: Cold Emails & LinkedIn Outbound

Build automated workflows for high-converting outreach using tools like Clay, Smartlead and Apify
Highest Rated
Created byAnirudh Gupta
Last updated 3/2025
English

What you'll learn

  • Understand the fundamentals of lead scraping and learn how to extract high-intent leads efficiently using tools like Apify and Clay.
  • Master lead list building and enrichment with step-by-step guidance on using Clay for automation and advanced training.
  • Develop automation workflows using Make to streamline outreach efforts across email and LinkedIn platforms.
  • Build and implement specialized agents for Slack notifications, LinkedIn competitor engagement, and content scheduling.

Course content

5 sections • 14 lectures • 17h 11m total length

  • Introduction to this Course1:07

    Intro to outbound automation, covering basic to advanced strategies and tools like Clay, Apify, Hey Reach, and Smart Lead for lead scraping, list building, validation, and automated messaging.

  • Outbound Techstack Guide43:02

    Plan a four-part cold email tech stack for outbound campaigns, covering infrastructure, lead-list building, waterfall enrichment and verification, automation platforms, and deliverability tools to maximize inbox placement.

Requirements

  • No prior technical experience required; all tools and workflows will be explained step-by-step.
  • Basic familiarity with sales and outreach.

Description

This course teaches you how to create a Lead Generation machine for your B2B business.

It includes creating Lead Generation strategies, GTM planning and building fully automated outbound workflows.

Whether you're an entrepreneur, sales professional, or freelancer, this course equips you with the skills to harness powerful tools like Clay, Apify, and Smartlead to create efficient, scalable, and highly targeted outreach systems.


Here’s what you’ll learn:


1. Lead scraping and enrichment: Learn advanced techniques to scrape high-intent leads and enrich them with relevant data for better outreach precision. Tools and strategies covered are designed to target the most qualified prospects for your campaigns.


2. Customizing lead workflows: Step-by-step guidance on creating workflows tailored to your needs, enabling smooth automation of LinkedIn outreach and email campaigns. These workflows reduce manual effort and optimize your time.


3. Agent blueprints for automation: Build specialized automation agents to handle tasks like notifying teams via Slack when leads respond, automating LinkedIn competitor engagement, and scheduling content creation to keep your campaigns consistent.


4. Deep dives into essential tools: Explore in-depth training on Clay and Apify to understand how to integrate data processing, automate outreach, and analyze performance for maximum efficiency.


By the end of this course, you’ll have a fully functional outbound automation system that minimizes manual effort while boosting results. Whether you're scaling your business or supporting clients, this course provides actionable insights to take your outreach strategy to the next level. Best of all, no programming experience is required—just bring your eagerness to learn and apply the strategies!

Who this course is for:

  • Sales professionals and entrepreneurs looking to scale their outbound efforts with automation.
  • Freelancers or agencies offering lead generation and outreach services to clients.
  • Beginners curious about leveraging sales tech tools for efficient lead management.
  • Marketers aiming to automate LinkedIn and email campaigns to boost engagement.

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