Master OTA Room Sales: Complete A–Z Training

Name: Master OTA Room Sales: Complete A–Z Training
Rating: 4.3 (6 reviews)

Sell rooms online through Booking, Agoda, Airbnb & more — from account setup to advanced pricing tactics

Created byOTA Lyst

Last updated 2/2026

English

What you'll learn

Understand the OTA ecosystem — Gain in-depth knowledge of how Online Travel Agencies work, their business models, and their impact on the travel industry.
Register and manage listings on major OTAs — Learn step-by-step how to list properties on platforms like Booking com, Agoda, Traveloka, Expedia, Airbnb, and Tri
Optimize content and pricing — Master content strategies, pricing plans, promotions (BAR), and visibility techniques to increase bookings.
Communicate effectively with OTA support and guests — Build the skills to manage guest communication, resolve issues, and maintain high performance scores.
Apply real case studies to build your OTA strategy — Implement practical techniques to manage multiple properties and improve sales performance.
Use tools and automation — Discover tools for resizing images, managing OTA operations via mobile/tablet, and enhancing visibility through cross-channel promoti

Course content

10 sections • 102 lectures • 9h 7m total length

Introduction1:12
Boost your visibility on online travel agencies with master OTA operation management, and sell accommodations on Booking.com, Agoda, Traveloka, Expedia, Airbnb, and Trip.com through strategies and insider insights.
0.0.2 - 4 levels of Sale OTA course from OTA Lyst7:33
Master ota room sales offers a four-level self-study program across all ota channels, from basic online self-study to advanced online self-study, sales a–z, and optimization, with ongoing support.
0.0.3 - Journey to build and operate OTA channel0:53
0.0.4 - Content details of OTA Sales A-Z Course (Full course)3:55
Contact and support guide even after finishing Sale OTA course0:44

1.0.1 - Information about market shares of major OTA channels in the world1:31
Analyze the global market shares of major OTA channels, highlighting Booking Holdings and Expedia Group as dominant players, the scale of brands and accommodations, and key follower statistics.
1.0.2 - Definition and model of OTA10:52
1.0.3 - Benefits as well as limitations when cooperating with OTA channels5:17
Discover how hotels use OTA channels to reach global customers, build brand visibility, and drive bookings while weighing commissions, complexity, and the shift toward direct websites and pricing strategies.
1.0.4 - Why customers don't choose you4:26
1.0.5 - Sales MINDSET8:14
1.0.6 - Daily - weekly - monthly tasks - The job of Online Sales staff2:03
Master ota room sales: learn daily, weekly, and monthly tasks for ota staff, including monitoring channels, pricing optimization, guest feedback, inquiries, market research, and corporate pricing reports.

2.0 - Notes before registering for OTA channel3:17
2.1.2 - Use the XNresize to rename and resize image size1:52
2.2 - Principles for registering to open for sale any OTA channel in the world1:43
2.3 - Steps to fill in information and register for OTA channel - booking com14:14
2.4 - Steps to fill in information and register for OTA channel - agoda com6:11
2.5 - Steps to fill in information and register for OTA channel - expediapartner16:11
Create an Expedia Partner Central account for your property and enter core details and contacts. Set room types, rates, policies, amenities, photos, and taxes, then submit for Expedia approval.
2.6 - Steps to fill in information and register for OTA channel - Traveloka com11:58
Learn to create a partner account and register a property on Traveloka, including entering property details, room types, photos, payment setup, and verification for approval.
2.7 - Steps to fill in information and register for OTA channel - ebooking ctrip17:51
Register your property on trip.com by creating a partner account, verifying your email, entering location, property info, photos, payment method, and submitting for OTA approval.
2.8 - Steps to fill in information and register for OTA channel - airbnb8:07

3.0.1 - Introduce booking.com Extranet menu4:55
3.0.2 Introduce Agoda YCS Extranet menu2:37
3.0.3 Introduce Expedia Central Partner Extranet menu2:23
3.0.4 Traveloka TERA Extranet menu3:13
Explore Traveloka Terra's Extranet menus, including settings, room management, operation, analytics, booking manager, guest reviews, and marketing programs, and learn to configure tariffs, rates, and promotions.
3.0.5 Ebooking Ctrip Extranet menu2:22
3.0.6 Airbnb menu1:33

3.1.0 Optimizing content on OTA channels2:06
3.1.1 Notes - Optimizing content on Booking.com Extranet1:46
3.1.2 Optimizing images - on Booking.com Extranet8:02
3.1.3 Optimizing policies- on Booking.com Extranet4:54
3.1.4 Optimizing Facilities and services - on Booking.com Extranet2:04
3.1.5 Optimizing Room details and Room amenities - on Booking.com Extranet3:41
3.1.6 Optimizing profile of host - on Booking.com Extranet1:34
3.1.7 Messaging preferences - on Booking.com Extranet4:03
Set up messaging on Booking.com with four tabs—general settings, message templates, automatic replies, and template scheduler—to customize notifications, automate welcome messages, and schedule multilingual guest communications.
3.1.8 sustainability practices - on Booking.com Extranet1:27
Explore Booking.com extranet sustainability practices, including waste reduction, single-use plastics, water and energy use, and safety, equity, and culture, with eco friendliness rated from no badge to level three.
3.2 Optimizing content on Agoda Extranet8:43
Learn to optimize Agoda extranet content for the OTA channel, covering photos, rooms, and property details, including tagging requirements, room amenities, pricing ranges, and alerts.
3.2.1 Messing preference - on Agoda YCS (Scheduler - Auto reply)2:03
Hi everyone,
In this video, I’ll be sharing an important new update for the Sale OTA course on Udemy, featuring a brand-new automation function recently introduced by Agoda starting in 2026.
In particular, we’ll take a closer look at how to set up automated messaging in Agoda YCS, helping you save time and improve guest communication.
To begin, go to the Manage menu on the Agoda YCS toolbar. From there, you’ll find a new section called Automation.
Inside the Automation section, Agoda now provides two key features:
Message Scheduler
Auto Reply
Let’s start with Message Scheduler.
Within this feature, you’ll see three main automation triggers:
Upon booking confirmation – an automatic message is sent as soon as a new booking is received.
At check-in – the message is sent when the guest arrives.
At checkout – the message is sent after the guest checks out.
For each of these triggers, you can select “Create a new template”, allowing you to design multiple customized message templates.
These templates enable you to proactively communicate with guests instead of waiting for questions. You can prepare messages covering common topics such as:
Check-in and check-out times
Property rules
Nearby tourist attractions
Popular local food and dining options
Once your templates are ready, you simply choose which template should be sent for each automation trigger. From that point on, whenever a guest makes a booking on Agoda, the system will automatically send the selected message for you.
Next is the Auto Reply feature.
This function works in a similar way to Booking.com’s automatic replies. It allows Agoda to automatically respond to frequently asked guest questions, such as:
Check-in and check-out times
Bed and room options
Other commonly requested information
By using Auto Reply, you no longer need to manually answer the same questions repeatedly, which significantly reduces workload and improves response time.
This new automation system is a powerful update from Agoda in 2026, and it’s an essential tool for anyone managing OTA sales professionally.
3.3 Optimizing content on Traveloka Extranet5:10
Optimize Traveloka extranet by updating hotel data, room data, and photos, edit details across sections, and ensure accurate contact information for clear policy alignment.
3.4 Optimizing content on Expedia Central Partner Extranet2:30
3.5 Optimizing content on Airbnb1:56
Log in to Airbnb and switch hosting to manage listings, then optimize each listing's details, policies, and guest information. Use multiple languages and add co-hosts for shared management.
3.6 Optimizing content on Trip.com - EBooking - C Trip1:40
4.1 Casestudy - Optimize Agoda YCS23:16
Open new OTA channels like Agoda, Trip, and Expedia; set up basic property information, pricing, and bed configurations; optimize listings with photos and amenities for effective channel distribution.
4.2 Casestudy - Optimize Expedia partner Central48:28
Case Study: Channel Optimization for Accommodation Property – HANOI CAPSULE STATION HOSTEL
Total beds for sale: 80 beds (including single beds and double beds)
Number of room types: 8 room types, grouped into 4 room categories
Room configuration:
Single Bed in a 4-Bed Room
Double Bed in a 4-Bed Room
Single Bed in a 6-Bed Room
Double Bed in a 6-Bed Room
Single Bed in an 8-Bed Room
Double Bed in an 8-Bed Room
Single Bed in a 12-Bed Room
Double Bed in a 12-Bed Room
OTA platforms currently in use:
Booking.com, Agoda, Expedia, Ctrip (Trip.com), and Hostelworld
4.3 Casestudy - Optimize Ctrip Ebooking (Trip.com)58:13
Case Study: Channel Optimization for Accommodation Property – HANOI CAPSULE STATION HOSTEL
Total beds for sale: 80 beds (including single beds and double beds)
Number of room types: 8 room types, grouped into 4 room categories
Room configuration:
Single Bed in a 4-Bed Room
Double Bed in a 4-Bed Room
Single Bed in a 6-Bed Room
Double Bed in a 6-Bed Room
Single Bed in an 8-Bed Room
Double Bed in an 8-Bed Room
Single Bed in a 12-Bed Room
Double Bed in a 12-Bed Room
OTA platforms currently in use:
Booking.com, Agoda, Expedia, Ctrip (Trip.com), and Hostelworld
4.4 Casestudy - Optimize Hostelworld55:13
Case Study: Channel Optimization for Accommodation Property – HANOI CAPSULE STATION HOSTEL
Total beds for sale: 80 beds (including single beds and double beds)
Number of room types: 8 room types, grouped into 4 room categories
Room configuration:
Single Bed in a 4-Bed Room
Double Bed in a 4-Bed Room
Single Bed in a 6-Bed Room
Double Bed in a 6-Bed Room
Single Bed in an 8-Bed Room
Double Bed in an 8-Bed Room
Single Bed in a 12-Bed Room
Double Bed in a 12-Bed Room
OTA platforms currently in use:
Booking.com, Agoda, Expedia, Ctrip (Trip.com), and Hostelworld

4.1.1 How to contact to support team of OTA channel - booking.com1:50
4.1.2 How to contact to support team of OTA channel - Agoda2:17
4.1.3 How to contact to support team of OTA channel - Traveloka0:57
Learn to contact Traveloka support via the extranet, email the market manager, and cc the general support team; use the Help Center for guides when ticketing isn’t available.
4.1.4 How to contact to support team of OTA channel - Expedia2:04
4.1.5 How to contact to support team of OTA channel - Airbnb0:48
4.1.6 How to contact to support team of OTA channel - Ctrip1:26
Learn three contact options for Ctrip support in OTA channel sales: call the local hotline, email the market manager and hotel support at Trip.com, or chat with Ctrip staff.
4.2.0 How to contact to guest of OTA channel1:13
Learn how to contact OTA guests through extranet on platforms like Booking.com and Expedia, using platform-specific contact methods and automation, with guidance on requesting assistance when needed.
4.2.1 How to contact to guest of OTA channel - Booking.com1:18
4.2.2 How to contact to guest of OTA channel - Agoda1:18
4.2.3 How to contact to guest of OTA channel - Expedia1:07
Explore Expedia extranet reservations, use search and filters to find bookings, chat with guests via the messages icon, and view phone numbers, encrypted emails, and conversation threads in each booking.
4.2.4 How to contact to guest of OTA channel - Airbnb2:08
4.2.5 How to contact to guest of OTA channel by Email without login to Extranet1:24

5.1.1 Rate plan manager on Booking.com extranet1:41
5.1.2 Rate and availability on booking.com extranet2:43
5.1.3 Pricing per guest on booking.com extranet1:26
Adjust prices per guest in the Booking.com extranet by setting a base occupancy and applying a 10% reduction for one guest. Automate calculations and align prices across OTA channels.
5.2.1 Rate and availability on Agoda YCS extranet1:05
5.2.2 Rate and availability on Agoda YCS extranet2:26
5.2.3 Pricing per guest on Agoda YCS extranet1:40
5.3.1 Rate plan on Expedia Partner Central extranet1:48
5.3.2 Rate and availability on Expedia Partner Central extranet3:53
5.3.3 Pricing per guest on Expedia Partner Central extranet2:27
5.4.2 Rate and availability on Traveloka TERA extranet3:01
5.5.2 Rate and availability on Ctrip - Trip.com group extranet1:21
5.6.2 Rate and availability on Airbnb Listing2:10

6.0.1 04 levels of price and promotion settings on OTA channel3:07
6.0.2 04 essential promotions on OTA Channels3:43
6.0.3 Figue 3.1 promotion on OTA Channels3:42
6.0.4 Figue 3.2 promotion on OTA Channels3:14
6.0.5 Figue 3.3 promotion on OTA Channels2:11
Explore how figure 3.3 renders multiple promotion tables across ota channels, applying last minute, basic, and early bird discounts with precise price displays, noting channel limitations like Agoda.
6.0.6 distinguish between campaigns and regular promotions1:40
6.1.1 BAR and Net revenue without any promotion2:10
6.1.2 BAR price - multiple promotion6:15
Learn to calculate the bar price with multiple promotions on OTA channels and maximize net revenue after commissions using the PC bar sheets 3.1 to 3.3.
6.1.3 Find the BAR price following promotion in Figure 3.18:10
6.1.4 Price calculation on Agoda4:29
6.1.5 Price calculation on Expedia3:10
6.1.6 Price calculation on Traveloka3:24
6.1.7 Price calculation on Airbnb1:25
6.1.8 Price table - comparision between OTA channels2:37
7.1 Set BAR price and promotion as Figure 3.1 on Booking.com Extranet7:33
7.2 Set BAR price and promotion as Figure 3.1 on Agoda Extranet6:15
7.3 Set BAR price and promotion as Figure 3.1 on Expedia Partner Central7:00
7.4 Set BAR price and promotion as Figure 3.1 on Traveloka TERA Extranet6:52
7.5 Set BAR price and promotion as Figure 3.1 on Ctrip Extranet - Trip.com group4:29
7.6 Set BAR price and promotion as Figure 3.1 on Airbnb2:26
7.7 Set Long stay promotion on all OTA channel5:29

8.1 Some setting on OTA channel to Improve ranking and increase visibility3:58
Optimize ota visibility by configuring extranet settings on booking channels, adjusting bar rate and commissions, and joining the preferred partner program to improve ranking; update prices 2–3 times daily.
8.2 Notes after start sell rooms on OTA Channel2:17
8.3 The indicators affect the rankings on OTA channels2:37
8.4 Use some information in the operations report to change promotions1:47

9.1 Booking reading by OTA Channel1:52
9.2 How to add bank accounts to Agoda YCS1:34
9.3 02 methods to manage OTA channels on phones and computers1:11
Access and manage OTA channels from any device using a browser or dedicated partner apps on macOS, iOS, or Android, including Pulse by Booking.com and Airbnb.
9.4 Information about booking engine and channel manager6:57
9.5 How to manage multiple properties on OTA channels2:48
Learn to manage multiple properties across five OTA channels by grouping accounts or using a channel manager, enabling centralized control and synchronized updates for scalable hotel management.
9.6 Rate plan pricing channel idea to focus on some OTA channels2:02
Set up rate plans on OTA channels with a base room rate and optional service packages, ensuring the lowest plan matches across channels and higher channel-specific plans stay above it.
9.7 Several manual and automated tools help increase visibility3:08
9.8 Instructions for taking photos to ask friends to rate on OTA channels2:16
Discover how to collect OTA reviews with property photos, location-enabled shots during booking, and cloud sharing, while creating separate folders and prioritizing service quality.

Requirements

No prior experience with Online Travel Agencies is needed — this course is beginner-friendly.
Basic computer skills (using web browsers, email, spreadsheets) are helpful.
A laptop or desktop with internet access.
Motivation to learn and apply OTA sales strategies in real-world scenarios.

Description

Learn how to master online room sales with the most comprehensive OTA course available. This course guides you through the full process of building, optimizing, and managing your accommodation listings across major Online Travel Agency (OTA) platforms including Booking, Agoda, Expedia, Airbnb, Traveloka, and Trip com.

You will start by understanding the OTA business model, learning the advantages and limitations of each platform. Then, you’ll gain hands-on skills for registering your property, uploading optimized content, and configuring your rates, availability, and policies. The course also covers promotional strategies like BAR pricing, multi-level discounts, and long-stay offers to help you boost bookings and revenue.

Beyond setup, we dive into day-to-day operations — from managing guest communication, monitoring performance indicators, to contacting support teams. You’ll also explore advanced tools such as channel managers, booking engines, mobile-friendly workflows, and techniques to synchronize your data across multiple platforms effectively.

We’ll also help you navigate common OTA challenges, including dealing with cancellations, optimizing customer reviews, managing overbookings, and improving your visibility on highly competitive platforms.

Whether you're a beginner or a hospitality professional, this step-by-step course will empower you to increase your property's online presence, improve ranking, and maximize revenue from OTAs. By the end of the course, you'll feel confident operating across multiple OTAs and making strategic decisions that drive long-term success.

Who this course is for:

Hotel owners, general managers, and front office staff aiming to boost online room sales.
Hosts of homestays, guesthouses, vacation rentals, or boutique properties looking to expand their presence on global OTA platforms.
Travel industry professionals and digital marketers seeking to understand and manage OTA operations effectively.
Entrepreneurs planning to launch or scale their accommodation business online.
Beginners with little or no experience in OTA sales who want a practical, step-by-step guide to selling rooms via platforms like Booking com, Agoda, Expedia, Airbnb, and more.

Master OTA Room Sales: Complete A–Z Training

What you'll learn

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Course content

Introduction5 lectures • 14min

Overview of the Sales OTA6 lectures • 32min

Preparing to Register for OTA Channels9 lectures • 1hr 21min

Introduction to OTA Extranet Menus6 lectures • 17min

Optimizing Content on OTA Channels19 lectures • 3hr 57min

Contacting OTA channel Support Department and Guests12 lectures • 18min

Rate Plans and Availability Management12 lectures • 26min

BAR & Promotion on OTA Channels21 lectures • 1hr 29min

Improving Ranking and Visibility4 lectures • 11min

Other Advanced Management Techniques8 lectures • 22min

Requirements

Description

Who this course is for: