Master Marketing Strategy for your Business
- Nope, this course is totally scalable and works for everyone and every kind of business.
Marketing that makes sense, learn how to build a custom plan bespoke for your business's needs. Understand how to target your audience using the best channels and get the most out of your marketing money. Ensure return on investment and profit with a totally trackable and measurable plan suitable for photography, eCommerce, retail, fashion, services and any other kind of business start-up SME or Large.
- Business owners, aspiring marketeers and those looking to increase revenue for their business.
- Your business: The Marketplace and your business's position in it.01:52
- Describe your business3 questions
- Define your brand messaging01:42
- Define your brand messaging2 questions
- Audience and personas?05:03
- Identifying your Audience & Target Personas3 questions
- Defining your objectives02:09
- Define your objectives3 questions
- Outline your KPI’s and Measurement04:10
- Outline your KPI’s and Measurement3 questions
- Funnel stages for your business03:37
- Your customer’s journey02:01
- Map out your customer's journey4 questions
- Channel Selection02:51
- Choose your channels1 question
- Plan your tactics02:18
- Plan your tactics1 question
- Go To Market Plan02:39
- Create your Go To Market Plan1 question
- Create a budget that maps to your objectives and KPI's1 question
- Looking for risks and pivot indicators02:56
- Implement measurement and tracking tools01:12
- Revisit KPI’s01:56
We are dedicated to helping you master revenue-driving digital skills to take your business to the next level. Whether that be innovative and measurable marketing strategy or eye-catching, high-quality web site design we are here to help you be successful. With many years of with experience leading global B2B and B2C marketing programmes in various sized organisations, we are dedicated to enabling businesses to develop and implement exemplary digital strategies that fit the ROI and profit needs of their business. We like to focus on building frameworks that are easy to adapt and master. Always employing data research and industry-leading examples to empower teams to reach their desired outcomes and focus on careful budget distribution to ensure return on investment.