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30-Day Money-Back Guarantee
Marketing Digital Marketing Marketing Strategy

Master in Global Digital Marketing

Full Master Course on Digital Marketing for the Global Age
Rating: 4.3 out of 54.3 (72 ratings)
322 students
Created by LEEA London Executive Education Academy
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Digital Marketing
  • Social Media Advertising
  • Personal Branding
  • E-Commerce and E-Business Marketing
  • Digital Media & Analytics
  • Branding using Social Media
  • And much more
  • Copywriting

Requirements

  • None

Description

What will you learn?

· How to validate an innovative business idea

. Innovative digital marketing strategies, learning directly from insightful cases.

· How to prepare a business plan for your digital business

· How to market your business at the lowest cost with the greatest results

· How to create great adverts and content to sell successfully online


Requirements:

· No experience required

· Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).


Join over 1,500 students studying with London Executive Education Academy.

Completing this course gives you eligibility to get a genuine Executive MBA from a real UK accredited Business School

With over 30 hours of video classes,  and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover Digital Business analysis, Lean Startup modelling, SEO, Social Media Marketing, SPSS and statistical analysis, Google Analytics and more!


A wealth of useful resources

The course is highly detailed with a step by step approach to starting a digital business from scratch with the best possibility of success.

The course comes complete with templates and guidelines for you to prepare for your new business or product launch.

Follow the steps on screen to get results at work, for own business or for your digital marketing clients.


10 Courses in 1

Covering hundreds major digital marketing topics and comprising of 30+ hours of clear cut lectures &  activities. This is the most complete course on Digital Marketing available, given by real university professors and professionals in their field. You get many topics including:

1. Market Research. Ask 3 simple questions to validate your business idea.

2. Business Model. Develop a functioning model for your business.

3. Lean Marketing. Develop an actionable, entrepreneur focused effective plan.

4. E-commerce. How to set up and run a profitable e-commerce business.

5. Advertising. Write ads and content that get customers clicking.

6. Digital Analytics High powered strategies to analyse your customers and markets using SPSS Statistical Software.

7. Integrated Marketing Communications . How to use digital technology to harness the marketing potential.

8. Marketing Ethics in the Global Era. Learn how to avoid the pitfalls of unethical marketing by learning from existing brands.

9. Personal Branding. How to make you and your start-up stand out.

10. Marketing Management. Marketing strategies at the cutting edge of academic and business Research.

11. Creative Advertising and Guerrilla Marketing Techniques. Less is more, insights into creative advertising strategies from world famous brands.

12. Google Analytics. Improve your marketing with Google Analytics data.

13. Marketing Innovation. How to truly innovate in your marketing strategies using the latest social media tools

14. Customer satisfaction. Learn the different types of customers and how to appeal to each group

By the end of this course, you will be able to launch a new, innovative business that will be as accessible as possible.

All the strategies, tips and tools recommended are either free or very cost effective.


You'll Also Get:

Opportunity of getting an Executive MBA certificate from a UK accredited Business School

Udemy Certificate of Completion Ready for Download


Don't Miss Out!

Every second you wait is costing you valuable leads and sales.

This courses come with a 30 day money-back guarantee - so there's no risk to get started.

Go ahead and hit the "take this course" button to start growing a business online today!


Who is this course for?

· Pre launch business owners who don't know where to get started

. Marketing Managers looking for a strong academic qualification to boost their promotion prospects

. Marketing executives looking to pick up the latest global digital marketing strategies and tactics

· Anyone looking to start a pick up highly paid freelancing skills

Who this course is for:

  • Social Media Students
  • Digital Media Students
  • Marketing Students

Course content

10 sections • 77 lectures • 31h 20m total length

  • Preview01:30
  • Preview00:36
  • Preview07:50
  • Preview11:03
  • Marketing Management - Introduction - Part 3
    23:03
  • Marketing Management - Introduction - Part 4
    28:50
  • Marketing Management - Intro - Part 5
    28:08
  • Marketing Managment - Strategies and Planning
    35:26
  • Marketing Management - Market Research
    33:31
  • Marketing Management - Analysing Consumer Markets
    34:15
  • Marketing Management - Identifying Target Markets
    25:21
  • Marketing Management - Business Markets
    32:31
  • Marketing Management - Brand Equity
    35:41

  • CSR and Marketing
    55:56

  • Data Management
    20:37
  • Digital Advertising
    19:36
  • Digital Media
    17:40
  • Digital Marketing
    19:37
  • Digital Promotion 1
    46:48
  • Digital Promotion 2
    22:48
  • Digital Attribution
    27:29
  • DM and Social Communities
    20:40
  • User Content
    15:19
  • Measurement Tools and Analysis
    21:11
  • Brand Awareness in Digital Media
    14:57

  • The World Wide Web (WWW)
    19:48
  • E Business vs E Commerce
    21:49
  • The Business Environment
    23:40
  • Business 2 Consumer
    26:57
  • Business 2 Business
    26:59
  • Business Ethics
    28:52
  • So Lo Mo
    23:51

  • Introduction
    25:56
  • E Commerce Security
    32:22
  • E Commerce Payments
    20:18

  • Introduction to CPA
    10:41
  • Integrated Marketing Communications
    15:32
  • Copywriting
    24:17
  • Business Blogging
    09:28
  • Media Planning
    21:50
  • Media Channels
    14:30
  • Outdoor Advertising
    04:16
  • Behavioural Targeting
    25:53
  • Measurement Tools
    18:54

  • Market Research - Introduction
    23:13
  • Market Research - Process
    22:34
  • Market Research - The Research Plan
    20:26
  • Market Research - Research Design
    19:52
  • Market Research - Data Collection
    19:52
  • Market Research - Data Analysis
    19:49
  • Market Research - SPSS
    20:53
  • Global Market Research
    26:37
  • Digital Market Research
    20:53

  • Branding Introduction
    29:38
  • Corporate & Personal Brand Integration
    24:55
  • Brand Vision
    24:36
  • Target Audience
    20:25
  • Online & Offline Assets
    29:02
  • Building by Outreach
    23:18
  • Monitor your Brand
    29:18
  • Unique Branding
    33:34
  • Enhance your Profile
    29:09

  • Introduction to Digital Business
    34:24
  • Innovative Business Models
    27:34
  • Digital Business and the Business Model
    31:09
  • Digital Operations
    23:52
  • Lean Start-Up
    25:32
  • Collaborative Innovation
    24:19
  • High Tech Customers
    32:36
  • New Product Launch
    22:49
  • New Product Marketing
    18:41
  • Failure
    22:38

  • Introduction
    31:24
  • The Channels
    33:52
  • Retail Sales
    34:13
  • Sales People
    50:10
  • International Sales
    33:21

Instructor

LEEA London Executive Education Academy
Bridging the Gap in Executive Education
LEEA London Executive Education Academy
  • 4.2 Instructor Rating
  • 453 Reviews
  • 5,858 Students
  • 7 Courses

London Executive Education Academy (LEEA) is an online institution providing executive education courses in various areas of business, management, entrepreneurship and much more.

Our  instructors and professors have a wealth of knowledge and practical experience in a global setting. Indeed, our instructors and professors have worked in all corners of the world, including East Asia, India, Middle East, Europe, South and North America.

Our courses are very practical while leveraging the global nature of our teaching faculty to make them truly useful in today's globalised environment.

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