Firebase Analytics or Google Analytics 4 for Mobile Apps

Learn to navigate exploration reports in Google Analytics 4 and Firebase, create funnels and path explorations, configure free form reports with dimensions, metrics, segments, and sharing options.

Configure mobile funnel reports by defining steps such as first open, level start, and level complete, and use segments like android users and city for comparisons.

Explore the segment overlap analysis to identify cross-segment audiences, such as mobile traffic and 25–34-year-olds, and tailor marketing and product strategies accordingly.

Understand attribution modeling in Google Analytics 4 for mobile apps, comparing last click, first click, linear, position-based, and time-decay models across direct, organic search, and email channels to analyze conversions.

Navigate the admin section to manage accounts and data streams, set data retention and attribution, create measurement protocol API secrets, and link Google Ads and Firebase for unified analytics.

Install Android Studio, import the provided project from GitHub, and run the app on desktop; then connect a Google Analytics 4 account and Google Tag Manager to fire simple events.

Connect your Android application to GA4 by creating a GA4 account, registering the Android app, downloading and placing google-services.json, updating Gradle files, syncing, and verifying data in Analytics.

Learn to log a simple mobile event in ga4 using the firebase analytics api, firing a basic event like notes page open, test it, and view results in ga4.

Integrate Google tag manager with your mobile app, modify and control events sent to Google Analytics 4, and pass parameters like app version for deeper analytics.

Create an event with parameters to capture shopping item data, log "Shopping item added" with a bundle in Firebase Analytics, and test using Tag Manager preview.

Test tag manager changes using preview mode in Firebase Analytics. Create a shopping item added event and add screen resolution parameters, then publish a version after validation.

Configure custom definitions in GA4 by creating a custom dimension for the event parameter 'shopping item', save it, and monitor data in engagement and events after about 24 hours.

Test user properties in real time using debug view and view user snapshots, verify screen view events on to do list, and observe work level transitions in G4.

Learn how to create and track conversions in GA4 for mobile apps by marking key events as conversions, such as first opens, installs, and shopping item additions.

Set a unique user ID with Firebase Analytics to track a user across devices, linking actions under one ID in BigQuery while avoiding personally identifiable information.