Master Google Analytics 4 (GA4) & GTM in 2022

Learn to create a universal analytics property for your website using admin to set up a new account, choose time zone and currency, and prepare for GA4 integration.

Set up a GA4 property, create web, iOS, and Android data streams, obtain the measurement ID, and implement the global site tag or GTM for WordPress.

Learn to insert universal analytics and GA4 codes into a WordPress site using a simple plugin, copy tracking codes, and verify real-time data and data streams.

Install the Google Analytics tag for UA and GA4 on your Shopify store by pasting the analytics JavaScript into Online Store preferences.

insert google analytics code into your squarespace site by locating settings, advanced, injection, copy your UA and GA4 scripts, and paste into the header to activate analytics.

Learn to insert UA and GA4 code into Wix using the marketing integrations connect option, adding your tracking ID to enable analytics on your site.

verify google analytics tags on a site using the google tag assistant chrome extension, and confirm ga4 and universal analytics properties are firing.

Discover how Google Tag Manager provides a container to manage tags from analytics, ads, and social platforms, loads them at runtime, and improves site speed while simplifying event tracking.

Set up a Google Tag Manager container, create an account, and insert the GTM code into the website header and body.

Set up GA4 and UA tags in Google Tag Manager to track page views, using a tracking ID variable and an all pages trigger, and verify the implementation.

Access the GA4 and UA demo data from the Google Merchandise Store, explore the GA4 interface in real time, and prepare to focus on GA4 after UA data ends.

Explore the GA4 home page and its AI-based insights, including real-time users, geographic data, and key metrics like total users, new users, engagement time, and revenue.

Explore the GA4 reports section to analyze real time, acquisition, engagement, monetization, retention, and demographics data, filter by date, and inspect traffic by country and channel to inform optimization decisions.

Explore GA4 explorations and reports, comparing with universal analytics and data studio, and learn to use funnel exploration, path exploration, segments, and templates to visualize user behavior and acquisition data.

Explore the GA4 advertising tab to analyze campaign performance, traffic sources, and mediums, guiding where users come from and which conversion paths drive conversions to optimize ad spend.

Explore the GA4 configure tab in Google Analytics 4, creating events, convergence, audiences, and custom definitions, and use the debug view to monitor performance.

Master the real-time traffic report in GA4 to monitor current visitors, pages, sources, and device mix on a live map, plus key real-time events.

Explore GA4 traffic types, including direct, organic search, and social referrals. See how paid search and email traffic supplement visits from Google ads and mailing lists.

Explore acquisition in GA4 with overview, user acquisition, traffic acquisition, and country comparisons, using graphs of visits, events, and revenue to analyze traffic patterns.

Discover how user acquisition sources like direct, organic search, and social drive engagement and revenue, using source and medium analyses, campaigns, and engagement metrics in GA4.

Explore how traffic acquisition differs from user acquisition in GA4, define active users and sessions, and preview engagement metrics and upcoming topics on events and conversions.

Explore engagement metrics in GA4, including average engagement time, engaged sessions per user, and events, and learn to analyze views by page and screen to optimize promotions and user retention.

Explore how GA4 tracks events and conversions in an overview report, compare default events to universal analytics, and use acquisition data and campaign insights to optimize e-commerce performance.

Explore the single event report in GA4, analyzing an add to cart event with metrics like total users, event counts, revenue by category, and where the event fires across pages.

Learn how to set and analyze conversions in GA4, explore page and screen reports, and interpret revenue on checkout pages to optimize monetization.

Explore GA4 monetization overview to track ecommerce revenue, ad revenue, and in-app purchases in one place; compare campaigns, sources, and regions, and analyze the purchase funnel from visitors to orders.

Explore the GA4 e-commerce report, comparing country-specific and all-user data to reveal sales, conversion rates, revenue trends, and insights over the last 12 months.

Learn how to track in-app purchases with GA4, view revenue by product, and analyze user origins and campaigns across the last 12 months to measure app revenue.

Explore the publisher ads report in GA4, showing ad unit performance, impressions, clicks, and revenue from Google AdSense across app and website.

Explore the retention report in GA4 to compare new versus returning users, analyze cohorts by demographics and engagement, and review lifetime value across regions and countries.

Explore the demographics overview report to analyze traffic by region, countries, and cities, compare new and returning users, and use gender, age, and revenue insights to targeted campaigns.

Explore the demographics detail report in GA4, analyzing gender and age distribution, the unknown (not disclosed) category, revenue by gender, and related dimensions like language, interest, and regions.

Review the tech overview report to guide development decisions for web, Android, and iOS, analyzing browsers, operating systems, device categories, resolutions, and crash metrics.

Master GA4's tech detail report lets you view browser and device category data, inspect device models and operating system versions, and tailor insights across Android, iOS, and other platforms.