
Discover how Google Analytics helps online businesses track real-time traffic, view demographics and device behavior, and generate e-commerce reports to improve website performance.
Set up a GA4 property, create web, iOS, and Android data streams, obtain the measurement ID, and implement the global site tag or GTM for WordPress.
Set up GA4 and UA tags in Google Tag Manager to track page views, using a tracking ID variable and an all pages trigger, and verify the implementation.
Explore GA4 explorations and reports, comparing with universal analytics and data studio, and learn to use funnel exploration, path exploration, segments, and templates to visualize user behavior and acquisition data.
Explore the GA4 advertising tab to analyze campaign performance, traffic sources, and mediums, guiding where users come from and which conversion paths drive conversions to optimize ad spend.
Discover how user acquisition sources like direct, organic search, and social drive engagement and revenue, using source and medium analyses, campaigns, and engagement metrics in GA4.
Explore GA4 monetization overview to track ecommerce revenue, ad revenue, and in-app purchases in one place; compare campaigns, sources, and regions, and analyze the purchase funnel from visitors to orders.
Explore the GA4 e-commerce report, comparing country-specific and all-user data to reveal sales, conversion rates, revenue trends, and insights over the last 12 months.
Master Google Analytics 4 (GA4) & GTM in 2022- New Google Analytics. Google Analytics 4 is the new free version of Google Analytics. This is the course that will help you with correctly understanding Google Analytics 4 Report/Setting up Events/Conversions as well as Enhanced E-Commerce Reporting .
You will learn
Introduction to Google Analytics
Google Analytics UA & GA4 Setup
Introduction to Google Tag Manager (GTM)
Google Analytics Demo Data Accounts & Interface Overview (For Learning Purpose Demo Accounts By Google)
GA4 Real Time & Acquisition Reports
GA4 Engagement Reports
GA4 Monetization/E-Commerce Reports
GA4 Retention Report
GA4 Demographics Reports
GA4 Tech Reports
GA4 Explorations
GA4 Advertising
GA4 Event & Conversions Tracking
Ga4 Setup Enhanced E-Commerce/Monetization Tracking for WordPress/Woo-Commerce Store
GA4 & GTM User Permissions
GA4 More Tagging Options (Cross Domain Tracking, Excluding Internal Traffic and etc)
If you are already familiar with the old version of Google Analytics (UA), Then this Course is your Starting point towards New Google Analytics 4.
This course applies to everybody from individuals running their Blogs | Websites | E-Com Stores to people working in corporations. If you are looking to start a career in Analytics, then this course is for you. You will learn the skills you need to analyze your website performance and visitors and other stuff.
Why you should learn from me?
I am working as Freelancer & Trainer for Over 13+ Years in the field of Development and Analytics. So the Question is if am with Development background then why i am using & creating course about Google Analytics, Actually firstly i started using Google Analytics for my personal websites but later due to custom event and conversions setup which requires development skills my clients demanded from me to come to Analytics/GTM/Google Data studio field so right now i am here after several years of experience.