Facebook Ads & Marketing in 2025 : Mastering in 60 Minutes

Master essential Facebook ads and marketing in 60 minutes, from setting up business pages and Facebook Live to custom audiences, retargeting, demographic targeting, pixels, data sets, and analytics.

Discover how Facebook marketing delivers reach and engagement across billions, including 2.8 billion monthly active users, and the role of personal and business profiles for advertising.

Explore the differences between a Facebook personal profile and a business profile, including features, privacy settings, insights, ads, and a call to action for wider reach.

Set up a Facebook business page, customize profile and cover photos, fill in about info and hours, add a call to action, and use insights and ads to grow reach.

Assign roles and customize permissions for admins, editors, moderators, advertisers, and analysts as a page owner; manage ads, publish content, and insights access.

Explore how Facebook algorithms rank content to personalize your newsfeed by considering past engagement, post type, and recency, using live demonstrations of engagement signals like likes, comments, and shares.

Develop a compelling Facebook content strategy by understanding your audience, mixing formats like images, videos, polls, and testimonials, and scheduling posts with a consistent calendar.

Discover five ai tools for content creation, including Any Word, Social Blue, Post Genius, Microsoft Designer, and Google Bard, with platform choices, tone variations, and emoji suggestions.

Discover six social media management tools to schedule, monitor, and analyze Facebook content, and build a monthly content calendar using Hootsuite, Crowd Fire, Buffer, Social Pilot, 510 Studio, and Coschedule.

Foster a thriving Facebook community by building engaging groups, sparking conversations, encouraging user generated content, and professionally addressing comments and feedback to foster belonging.

Learn how to boost a post on a Facebook page to expand reach and engagement by selecting a post, setting audience and budget, and submitting for approval.

Create a Facebook page ad via Ad Center, select goals and formats (image, video, carousel, slideshow), with compelling creative and messaging. Set budget, schedule, audience, and monitor results with insights.

Navigate the Facebook ads manager to understand campaign, ad set, and ad hierarchies, and learn to create, manage, and track ads with budgets, audiences, formats, and placements.

Master Facebook ads through compelling ad creative and copywriting, using striking visuals, a clear call to action, and a/b testing in ads manager.

Master advanced targeting strategies on Facebook ads by using custom audiences and lookalike audiences, retargeting, and interest, demographic, and behavioral targeting to boost reach and conversions.

Explore how Facebook Business Manager, or Meta Business Suite, centralizes access to ads, pages, Instagram accounts, catalogs, and pixels with admin roles, enabling collaboration and ad accounts for each business.

Harness Facebook insights and analytics to refine your strategy by analyzing audience data, reach, engagement, and metrics such as engagement rate, CTR, and conversion metrics in a customizable dashboard.

Learn how to set up Facebook Pixel on a WordPress site to track pageviews, events and conversions, create custom and lookalike audiences, and run dynamic ads.

Master mobile marketing on Facebook by creating mobile-friendly content and ads, using mobile formats like carousel ads, and refining targeting for mobile placements to engage users.

Master Facebook live and video marketing by launching live broadcasts, hosting Q&As, creating engaging video content with Invideo, and optimizing with insights and editing tools.

Navigate Facebook's advertising policies with compliant ad content, targeting rules, image guidelines, data privacy and consent, truth in advertising, intellectual property, and ongoing monitoring.

Analyze performance with Facebook Insights to refine campaigns and set clear goals; stay updated on features, test new ad formats, and engage your community.