Master Email Deliverability in 2019

Find out how spam filters work in this video. Spam filters are not the enemy. They are there to protect users from spammers. Imagine if they didn't exist. How many emails from Nigerian princes would you have to sift through? The key is to know that this is part of the process, and how knowing this and the tips and tricks presented later will help you pass them easily.

Understanding the big players and how they operate will give you an idea of the email landscape. Later on, we'll get into more details on how you can find out if you can get feedback from these ISPs on your emails. This is vital information to improve your email deliverability.

Find out who the major blacklist databases are and what to do if you find yourself on one of these naughty lists!

It's a trap! Spam trap, that is. These traps can really bite you if you aren't careful and if you're doing some naughty things to obtain email addresses. Find out what these traps are and how to avoid them in this video.

Find out about some of the more popular email laws. I'll discuss two of them briefly - CAN-SPAM and CASL.

In this lecture I'll talk about CAN-SPAM and what you must abide by in your email practices to stay within the rules. CAN-SPAM falls under the jurisdiction of the United States, where a good chunk of your subscribers may reside in.

CASL, containing some of the most strict laws for email, is one worth following, even if most of your subscribers fall out of Canadian jurisdiction. Compliance here will likely put you in compliance with many other email laws within your subscribers' jurisdictions.

We'll tell you in this video what ISPs are looking for when determining if your email will land in the inbox of the address your sending it to. It boils down to 3 main factors. Get these under control and you're email program will shine.

Here's we'll explain what sender reputation is. You'll find out in this section why you should care about it and how to keep or fix your own sender reputation.

The factors that affect sender reputation. Ignore these 6 critical factors at your own peril.

Follow the best practices outlined in the following section to put make your sender reputation shine. We'll talk about Sender Score and outline the score you'll want to shoot for for optimal deliverability.

Find out the secrets to segmentation, why you should do it, ways to do it, and what you should avoid if you want to stay in the good graces of ISPs.

Discover why you should implement a sunset policy. Quantity is definitely not better than quality when it comes to email subscribers.

Learn about the 2 types of bounces and how you should handle each of them.

Discover why the process of list hygiene is vital to your success in your email marketing programs.

We'll tell you about 6 of the most common hygiene factors you should consider. Not handling these will have major consequences to your overall email deliverability.

Find out why you should use an email verification service to do the cleaning for you. Plus discover one that will do it all for you automatically.

Find out why it's a good idea to monitor blacklists so you can address them should you ever get on one.

Here we'll list a number of useful monitoring tools that you can use to keep track of your email program effectiveness. They'll help you monitor blacklists and identify any holes, misconfigurations, and bottlenecks in your email programs.

In this section learn about the infrastructure factors that can sway your email deliverability into the green zone and good graces of ISPs. These 4 factors are absolutely critical to get your infrastructure in order and your emails delivered.

Find out what sender authentication is, why you need it, and why it's important to your infrastructure. Many marketers skip this step. Don't be one of them.

Four of the most common sender authentication methods. Implement these and watch your deliverability skyrocket.

Understand what feedback loops are and why you should sign up for them. Doing this will help you understand your users better as well as improve your future email communications to them.

This is an expensive trick, but can work for you if your numbers are right. Do this one after everything else is humming along.

Learn about IP addresses and why they matter. I'll show you the right way to introduce a new IP to ISPs, and the wrong way. There are a number of pitfalls you can easily fall into so don't skip this section.

How to properly handle unsubscribes and bounces is the topic of discussion in this video.

What to look for in your email service provider. The cheapest price is almost never the right answer.

In this video we'll discuss 3 factors of engagements that email service providers can track, and 4 hidden factors that ISPs track that can make or break your email deliverability and ROI on your emails.

In the following sections, we'll talk about some of the best practices for engagement, and we'll start with messaging.

The timing of your emails is another important factor. A properly timed email can really make your subscribers happy and your open rates soar.

How often you send emails to your subscribers is another important engagement factor. Here we'll mention some common mistakes marketers make when sending out emails.

Sometimes all you have to do is ask. Ask your subscribers to whitelist your emails. If they do, this is a really great sign and signals to ISPs that subscribers want your content.

Writing good emails is more art, than science, but I'll try my best to give you some guidelines to follow. I'll start with what words you should avoid, as they are commonly associated with spammers and spam tactics.

Sometimes emails don't get read because they are hard to read. Either the font is too small or ugly, or the paragraphs are way too long. I'll show you what to do instead.

How do use branding in your send name so subscribers recognize the email sender and click on your emails.

How to make your sender address more personal. This, in turn, strengthens the bond and relationship subscribers have with your brand and business.

Learn why optimizing for mobile is vital nowadays and exactly how to do it.

Discover why optimizing images can have dramatic effects on your email engagement.

Here you will learn why having both plain text and HTML emails is very, very important. The findings mentioned in this video may surprise you.

Why you need to have an unsubscribe button in all of your non-transactional email. Here we'll give you 3 important reasons why this matters.

Test your emails using a few tools to make sure that everything is ok with them.

In this final video on writing good emails, we'll tell you some common spam tactics for you to avoid. Ignore this video only if you like your emails to sit in the spam folder amongst other spammers.

Here we'll put the finishing touches on your email optimization. We'll cross our proverbial Ts and dot our Is. Finishing off this section will put you in the 99% of email marketers and you'll have one heck of an email program.

Setting expectations early with your subscribers lets them know exactly what they'll be getting. Once you've set the expectation, follow through on your promise and keep your subscribers happy and engaged.

Encourage engagement with your emails with some of the tips and tricks I'll mention in this video.

Including the List-Unsubscribe header, a feature exclusive to Gmail, can help put you in the good graces of the worlds biggest ISP.

Here we'll talk about your opt-in process, having a preference centre, and a dedicated complaint email. Have these 3 things can really smooth out the rest of your email program and take your deliverability to the next level.

Filtering sign-ups before they enter your email list is a crucial and yet often overlooked aspect of any email marketing program. Do this to nip any potential troubles in the bud before they turn into bigger problems.

Here we'll talk about how to properly deal with complaints and complainers. Doing this will help you avoid them altogether and won't turn on any red flags to ISPs.

In this video I'll tell you the exact 3 step process you should take if you ever get flagged by a blacklist and end up in their database in order to get removed.

Discover some tips and tricks to re-engage inactive subscribers. Doing this can help you regain a loyal fan or customer who hasn't been reading your emails in a while.

If you made it this far, thank you. You are a rockstar. Implementing the tips, tactics and tricks in this course will dramatically improve your deliverability.

In this bonus, as a thank you for sticking through this course. I'll give you an exclusive offer to take advantage of one of the single best ways to instantly improve your deliverability and ROI. The best part? It's completely automated. You just have to set it and forget it.