Master Email Deliverability in 2019

Learn the secrets to improving email deliverability and maximizing your email profitability.
Rating: 4.0 out of 5 (116 ratings)
4,545 students
Master Email Deliverability in 2019
Rating: 4.0 out of 5 (116 ratings)
4,545 students
How to improve email deliverability, and how that will directly improve profitability of email campaigns.


  • Be an email marketer, or use email as part of your business or job.

Maximize email deliverability in 2019 with this 1 hour class. Most marketers do not know the tips, tricks, and secrets mentioned in this course. Knowing them can have astronomical impacts on your email ROI. Since email is one of the best marketing channels available, even in 2019, this information will really take your campaigns and profitability to the next level. 

Who this course is for:
  • Email marketers, startups, SMBs, bloggers, entrepreneurs and anyone else who use email marketing as part of their jobs.
8 sections • 59 lectures • 56m total length
  • Introduction
  • What is Email Deliverability
  • Why Email Deliverability is Important
  • The Golden Rule of Email Deliverability
  • High Level Overview
  • How Spam Filters Work
  • Who are ISPs
  • Who are Blacklists
  • Spam Traps
  • Legal Requirements for Email
  • CASL
  • What do ISPs Look For
  • What is Sender Reputation?
  • Reputation Factors
  • Best Practices for Sender Reputation
  • Segmentation
  • Sunset Policy
  • Bounces
  • List Hygiene
  • Hygiene Factors
  • Email Verification Services
  • Monitor Blacklists
  • Email Monitoring Tools
  • Infrastructure Factors
  • Sender Authentication
  • DKIM, SPF, Sender ID, DMARC
  • Feedback Loops
  • Whitelisting
  • Warming Up and Priming IPs
  • Automated Subscriber Removal
  • Finding a good ESP
  • Factors of Engagement
  • Best Practices for Engagement
  • Messaging
  • Timing
  • Frequency
  • Ask to Whitelist
  • Writing Good Emails
  • Improve Readability
  • Use Branding In Your Send Name
  • Make Your Sender Address More Personal
  • Optimize for Mobile
  • Optimize Images
  • Create Both Plain Text and HTML Emails
  • Include an Unsubscribe Button
  • Test it
  • What to Avoid - Spam Words, Red, Capital Letters, Too Many Links
  • Putting it all together
  • Set Expectations Early
  • Encourage Engagement
  • Include the List-Unsubscribe Header
  • Opt-ins, Preference Center, and Dedicated Complaint Emails
  • Filter Sign Ups
  • Dealing with Complaints
  • Contacting Blacklists
  • Re-engaging Inactive Accounts
  • Outro + Conclusion
  • Bonus

Serial Entrepreneur | Digital Marketer | Life Hacker
Martin Wong
  • 4.0 Instructor Rating
  • 116 Reviews
  • 4,545 Students
  • 1 Course

Hi, I'm Marty. I like making things that help people and I love tinkering. Currently I run a SaaS email verification service called mailfloss. Before this I ran a peer to peer marketplace that let anybody rent items to and from anybody else. My work has been featured in places like Forbes, Fast Company and Tech Vibes.

When I'm not working I obsess over life hacking, personal development, growth hacking, productivity, and staying fit.