
Explore how strategic management drives business development, analyzes external and internal environments, and applies PESTLE, stakeholder management, Porter’s value chain, BCG matrix, and Ansoff matrix.
Discover five phases of strategic management: goals, environmental analysis with swot, strategy development, execution, and evaluation. Learn how planning, organizing, leading, and controlling align resources to achieve long-term aims.
Explore how organizational strategy and design translate goals into actionable plans, conduct internal and external analyses, set SMART goals, and track progress to enhance organizational effectiveness.
Explore the external environment of the organization and its six factors: political, economic, social, technology, environment, and competitive, and learn to monitor changes to adapt and grow.
Explore the internal environment and its key factors, value system, vision, mission, objectives, human resources, structure, and assets, and see how internal analysis guides strategy and competitive advantage.
Explore stakeholder management by identifying internal and external stakeholders, analyzing their needs, prioritizing engagement, and building relationships to drive sustainable business success.
Explore how innovation renews products and processes, drives organizational change, and what managers do to embrace design thinking, lean thinking, and kaizen.
Explore how political, economic, socio-cultural, technological, environmental, and legal factors shape opportunities and threats, guiding scenario planning and informed strategic decisions in the pestle analysis.
Explore how environmental uncertainty and complexity shape organizational responses through a 2x2 contingency framework, detailing buffering, smoothing, forecasting, and rationing as adaptive strategies.
Analyze how organizations respond to environmental factors through information management, mergers, acquisitions, alliances, and flexible design. Explore boundary spanners, environmental scanning, and direct influence shaping adaptation and effectiveness.
Analyze external environmental factors across levels from local to global to shape and control the external environment. Explore inter-organizational linkages and five strategies: shared, hidden, false, learning, realized.
Explore strategic management tools such as swot analysis, Porter’s five forces, value chain analysis, and scenario planning to analyze internal and external environments, design, implement, and monitor competitive business strategies.
Apply Porter’s value chain analysis to identify primary and support activities and optimize value creation for competitive advantage, including inbound logistics, operations, and marketing and sales.
Explore the BCG growth-share matrix, categorize products as dogs, cash cows, stars, or question marks, and learn how market share and growth guide what to keep, sell, or invest in.
Explore the Ansoff matrix, a 2x2 framework that maps products and markets to reveal the four growth strategies—market penetration, market development, product development, and diversification—and their relative risks.
Explore the McKinsey 7S model for strategic implementation, linking structure, strategy, systems, skills, staff, style, and shared values to drive aligned organizational change.
Explore the product life cycle stages: introduction, growth, maturity, and decline, and learn how PLC analysis guides design, pricing, and marketing decisions to sustain longevity.
Description.
Nowadays, Education has become a most powerful weapon and the most powerful key to the future. One time US President George Washington stated “Education is the key that unlocks the golden door to freedom" I think this payment for the course will not be just expenses. It was a great investment in your future life.
Strategic Management is a Crucial Part of Business Development. It was spread in every business in the Sales, Production, Operation, Promotion and Finance sectors.
This course enhances your leadership capabilities and teaches you to develop sustainable and successful business strategies. You will be able to understand the impact of external factors through analysis and strategies. Comprehend the different analytic frameworks and tools used to manage strategies and their outcomes properly. Gain a better insight into how an organization can thrive using proper strategies and what kind of management is required.
Course content
This Diploma consists of 16 lessons and 5 Quizzes under 03 main units.
· UNIT 1: STRATEGIC MANAGEMENT - AN INTRODUCTION
o Lesson 1: Introduction
o Lesson 2: Strategy, Design and Organizational Effectiveness
o INTRODUCTION TO STRATEGIC MANAGEMENT – Quiz 01
o Lesson 3: Introduction to External Environment
o Lesson 4: Introduction to Internal Environment
o Lesson 5: Introduction to Stakeholder Management
o Lesson 6: Introduction to Innovation and Change
o ENVIRONMENTAL, STAKEHOLDER & CHANGE MANAGEMENT – Quiz 02
· UNIT 2: EXTERNAL FACTORS - ANALYSIS & STRATEGY
o Lesson 7: PESTLE Analysis
o Lesson 8: Uncertainty and Organizational Responses
o Lesson 9: Organizations' Responses to Environmental Factors
o Lesson 10: Organizational Strategies for Controlling External Environment
o ANALYSIS OF EXTERNAL ENVIRONMENT – Quiz 03
· UNIT 3: STRATEGIC MANAGEMENT- ANALYTICAL FRAMEWORKS
o Lesson 11: The Relevance of Strategy Management Tools in Designing a Business Strategy
o Lesson 12: Porter's Value Chain Analysis
o Lesson 13: BCG Matrix
o Lesson 14: Ansoff Matrix
o STRATEGIC MANAGEMENT TOOLS – Quiz 04
o Lesson 15: Model of Strategic Implementation
o Lesson 16: Product Life Cycle Analysis
o STRATEGIC IMPLEMENTATION & WAY FORTH – Quiz 05
I highly recommend this course for Top management, Business Professionals, Entrepreneurs, Innovators, Business Analysts, Marketing Managers, Strategic Managers, Employees in any Business and Job Seekers, as well as Students. This will be an investment for all the success that you have gained in the future. And also, this will be your secret to success.
I would like to warmly invite you to choose this course and be successful. Thank you very much and have a nice day for learning.