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Diploma in Digital Marketing & Telephone Sales Training (UK)

Name: Diploma in Digital Marketing & Telephone Sales Training (UK)
Rating: 4.2 (2 reviews)

Master Telesales, Cold Calling & Digital Marketing Strategy: SEO, Social Media, WordPress & More

Created byHeartbeatsZ Academy, UK

Last updated 6/2026

English

English [Auto],

What you'll learn

Encountering though customers during telemarketing
Mastering telemarketing techniques
Understanding privacy regulations as GDPR
Emerging technologies in digital marketing
Customer relationship management CRM in Digital Marketing
Content Management system in Digital marketing
Digital marketing using Facebook ads and Google ad
UX and UI interphase in DM
Conversion Rate Optimization CRO in DM
Understanding Web analytics
Marketing automation
E-Commerce Marketing
Lecture 23: Video Marketing Lecture 24: Digital marketing Lecture 25: Mobile marketing Lecture 26: Email marketing Lecture 27: Social media marketing
Lecture 28: Search engine marketing for digital marketing Lecture 29: SEO in digital marketing Lecture 30: Content marketing
and many more

Course content

8 sections • 45 lectures • 5h 33m total length

Digital Marketing Explained in Simple Words _ Beginner to Pro Guide23:48
Explore the digital marketing framework, from strategy and market research to content marketing, ux design, and web development, plus crm, seo, email and mobile marketing, data analytics, and conversion optimization.
Digital Marketing 360: The Big Picture (What You’ll Actually Use)23:52
Digital marketing strategies starts with a review of the customer cycle and emphasizes the importance of technology integration in marketing. The presentation highlights the significance of understanding customers and utilizing various digital marketing tools like search engine marketing, email, and social media. Brand equity and integration of online and offline marketing are also addressed. Finally, a practical example is given to illustrate digital marketing objectives.
Digital Marketing in 2025: Trends, Tools & What’s Changing Fast22:51
Overview of digital marketing as marketing through digital technologies like the internet and mobile devices. It outlines the 7 C's of digital marketing (Content, Conversation, Convergence, Context, Collaboration, Customization, and Convenience). The presentation also details the types and techniques of digital marketing, such as SEO, email marketing, and PPC, and the advantages of each. Furthermore, it compares digital marketing to traditional marketing and specifies key performance indicators. Finally, it touches on the market shifts that make digital marketing so prevalent, as well as career opportunities for digital marketers.
Telemarketing Foundations: Tone, Timing & First-Call Control2:45
From Cold Calls to Cash: Kickstart Telemarketing + Digital Sales13:41
Earn your Diploma in Telemarketing and Digital Sales and kickstart your career in digital marketing! Learn the ins and outs of telephone sales and telemarketing to excel in the industry.
Tough Customers on the Line: De-escalation & Objection Control2:32
Stay composed when facing rude customers in telemarketing, using active listening and empathy to defuse tension, then master concise cold-call openings, rapport, needs discovery, and a clear call to action.
High-Conversion Call Techniques: Scripts, Flow & Closing2:55
Marketing and Future in Tourism & Hospitality Management.16:38
Future tourism marketing shifts from volume to regenerative value, using data, ai, and immersive tech to manage experiences and sustainability across destinations.
Telemarketing Challenges (UK Reality): Rejection, Compliance & Consistency2:38

Ethical Marketing That Builds Trust (And Protects Your Brand)2:12
Analytics That Matter: Track What Drives Leads & Sales3:04
Master digital marketing analytics by setting KPIs and building interactive dashboards with Google Analytics, Tableau, and Power BI to visualize data and guide decisions.
GDPR Made Practical (Part 1): What Marketers Must Do3:01
Understand GDPR and its impact on digital marketing, privacy compliance, and consumer trust; implement privacy-first practices with explicit consent, anonymization, PIAs, double opt-in, and cookie controls.
GDPR Made Practical (Part 2): Consent, Cookies & Real Examples3:01
Essential Skills: Messaging, Targeting, Funnels & Offer Clarity3:23
Master essential marketing tools to streamline processes, including CRM systems, email marketing, social media management, and analytics, and build a cohesive, integrated marketing tech stack.
CRM Power: Turn Enquiries into Repeat Customers3:02
Harness CRM to analyze customer interactions across the life cycle, using tools like Salesforce, HubSpot, and Zoho CRM to automate personalized campaigns and centralize data for targeted marketing.
CMS Explained: How Websites Publish, Rank & Convert3:06
Master content management systems like WordPress, Joomla, and Drupal to create, manage, and optimize websites with themes, plugins, Yoast SEO, security updates, and responsive design.
Marketing Automation: Leads on Autopilot (Without Spamming)2:30
E-Commerce Marketing: Product Pages, Traffic & Checkout Wins2:50
Affiliate Marketing: Build a Partner Engine for Growth2:58
Set up and manage a structured affiliate program by recruiting aligned partners, providing onboarding and tools, and continuously optimizing performance through analytics and ROI.
Digital Marketing Strategy: A Simple Plan You Can Actually Execute2:39
Develop a clear digital marketing strategy by setting smart goals, researching your target audience, and crafting a data-driven plan using social media, targeted ads, and analytics to capture trends.
Email Marketing Mastery: Lists, Sequences & High Open Rates3:10
The Digital Marketing Toolkit: Channels, Budgeting & Priorities2:55
Content Marketing That Converts (Not Just “Content”)2:40

Video Marketing That Sells: Hooks, Scripts & Distribution2:28
Mobile Marketing: Attention, Speed & Thumb-Stopping Creative2:40
Emerging Tech for Marketers: AI, Automation & New Channels2:39
AI and ML enable personalized marketing, with AI chatbots and predictive ML insights, while VR and AR offer immersive product experiences and voice search optimization via long-tail keywords.
Influencer Marketing: Pick Winners + Avoid Costly Mistakes2:25
UX/UI for Marketers: Design That Increases Conversions2:41
Master UX and UI principles by centering the user through research, personas, and journey mapping, then translate insights into wireframes, prototypes, and delightful, accessible interfaces.

Web Analytics Deeper Dive: KPIs, Attribution & Better Decisions2:47
Set up Google Analytics and verify data with Google Tag Manager, installing the tracking code to monitor audience, pageviews, session duration, and conversions.
Paid Ads Starter Pack: Facebook Ads + Google Ads That Convert2:44
Social Media Marketing: Build Audience → Turn into Leads2:52
Google Analytics Essentials: Measure Traffic, Behaviour & Conversions2:35
Master web analytics with Google Analytics by setting up accounts, properties, tracking code, views. Interpret metrics and KPIs, and create custom reports to inform product placement and marketing strategies.
SEO Essentials: Rank Higher, Get Clicks, Earn Trust2:33
Master SEO by optimizing on-page elements and building authority off-page, including links and social outreach. Use keyword research and SEO tools to improve rankings and drive targeted traffic.
Conversion Rate Optimization CRO Basics: Turn More Visitors into Customers2:52
Search Engine Marketing (SEM): Target Intent & Scale Results3:22

Cambridge Analytica Explained: Data, Targeting & the Fallout4:12
The Nightingale Project: What Happened + Lessons for Marketers4:35
Explore Google's secretive project Nightingale with Ascension, examining how AI-driven health data access raised privacy, security, and ethics concerns and eroded public trust.
Dark Psychology in Social Platforms: Persuasion vs Manipulation4:49
Explore how Facebook's algorithms use dark psychology to trigger fear, desire, and curiosity, boosting engagement through outrage, joy, and social validation, including the 2012 emotional contagion study ethics.
IELTS & Career English: Speak Clearly, Sell Clearly12:41

Communication That Wins: Influence, Clarity & Confidence1:38
Leadership Fundamentals: Build Authority & Drive Performance9:29
Temu Case Study: Growth Mechanics Behind the Hype4:23
Advanced Digital Marketing: Scaling What Works20:47
Develop a solid understanding of digital marketing, its seven seas framework, types, techniques like SEO and PPC, and how data drives customer value and convergence across channels.

Mastering Exceptional Customer Service: Attitude& Techniques49:28
Mastering Exceptional Customer Service: Attitude and Technique offers a comprehensive overview of customer service principles and practices.

It defines customer service as any interaction that shapes a customer's impression and categorizes customers into internal and external. It identifies core customer expectations and outlines five key dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy.

Furthermore, it details effective customer service attitudes through "Ten Commandments," emphasizing listening, anticipating needs, and appreciating customers, while also providing a framework, L.E.A.R.N., for handling complaints.

Ultimately, the goal is to exceed customer expectations and foster lasting relationships by promoting a service-oriented mindset throughout an organization.
Communication Precision: General vs Medical English (Why It Matters)37:08

Requirements

None. You will be taught everything you need to know.

Description

If interested in 3 months personally guided and mentorship program, after finishing the course message us for assured placement.

Are you ready to transition from aspiring professional to a sought-after expert in today's competitive landscape? This comprehensive UK-focused Diploma equips you with the dual power of cutting-edge Digital Marketing strategies and proven Telephone Sales techniques. Whether you're looking to excel in cold calling, lead generation, or building robust online campaigns, this course is your direct path to career advancement and higher earning potential.

Transform Your Future with 45+ Engaging Modules: Dive into a meticulously crafted curriculum that blends essential sales psychology with the latest digital tools. From mastering SEO and crafting irresistible social media campaigns to closing deals over the phone and understanding crucial UK-specific regulations like GDPR, we cover it all. You won't just learn theory; you'll gain practical, actionable skills that employers actively seek.

What You Will Achieve:

Command the Phone: Convert cold calls into confident sales with proven telemarketing strategies.
Dominate Online: Drive traffic and engagement with expert SEO, Social Media, and Content Marketing.
Build Your Brand: Understand WordPress, Email Marketing, and Paid Ads to amplify your reach.
Close Deals Effectively: Learn negotiation, objection handling, and advanced sales closing techniques.
Navigate UK Markets: Grasp essential compliance and ethical practices relevant to the UK.
Boost Your Employability: Gain a recognized credential and a portfolio-ready skillset.

Why This Diploma is Your Next Smart Move:

Dual Expertise: Uniquely combines critical sales and digital marketing skills for maximum career versatility.
UK Market Focus: Tailored content and examples relevant to the United Kingdom.
Future-Proof Skills: Stay ahead with modules on emerging tech, AI, and evolving digital trends.
Expert-Led: Learn from seasoned professionals with real-world industry experience.
Practical Application: Build a portfolio through hands-on projects and case studies.
Career Acceleration: Position yourself for high-paying roles in a booming sector.

Who is This Diploma For?

Sales professionals aiming to enhance their digital outreach.
Marketers seeking to add robust telephone sales skills.
Entrepreneurs needing to drive both online and offline sales.
Career changers targeting dynamic, high-growth industries.
Recent graduates looking to stand out in the job market.

What Sets Us Apart: This isn't just another online course; it's a career-defining journey. We deliver a potent mix of theory, practice, and industry insights, ensuring you graduate with the confidence and competence to succeed.

Key Features:

Extensive Modules: Comprehensive coverage from fundamental to advanced topics.
Real-World Projects: Build a tangible portfolio as you learn.
Lifetime Access: Revisit course materials anytime.
Certificate of Completion: Validate your newly acquired expertise.

Don't just dream of a better career—build it. The digital and sales landscape is evolving rapidly. Secure your spot today and become an indispensable asset in any organization!

"This course was a game-changer for my career. I landed my dream job within weeks of completing the diploma!" - Sarah T., Digital Marketing Manager

Who this course is for:

Anyone who wants to basically understand and excel Digital Marketing and Telephone Sales Training

Diploma in Digital Marketing & Telephone Sales Training (UK)

What you'll learn

Explore related topics

Course content

Cold Calls → Confident Closers9 lectures • 1hr 52min

Core Digital Marketing Skills: The Modern Toolkit14 lectures • 41min

Mobile content marketing5 lectures • 13min

Social media - Facebook, Instagram, Google , Internet, TIKTOK, ChatGPT marketing7 lectures • 20min

Real-World Case Studies: Ethics, Influence & Persuasion4 lectures • 26min

Next-Level Growth: Communication, Leadership & New Markets4 lectures • 36min

Customer Care Excellence: Retention, Reputation & Referrals2 lectures • 1hr 27min

Evaluation0

Requirements

Description

Who this course is for: