Master Couse in Hyperlocal Marketing 2.0
What you'll learn
- Gain a comprehensive understanding of Hyperlocal Marketing concepts and principles.
- Master advanced Hyperlocal SEO techniques for optimizing online presence at a local level.
- Develop expertise in geotargeted advertising and implement effective social media strategies tailored to specific local audiences.
- Learn the essentials of data analytics to measure and enhance the performance of Hyperlocal Marketing campaigns.
- Create and implement Hyperlocal content strategies for community building, fostering engagement, and driving local brand awareness.
Requirements
- Basic skills and Ideas of Marketing and Digital Marketing !
Description
Master Course in Hyperlocal Marketing 2.0
In the dynamic landscape of digital marketing, mastering hyperlocal strategies has become essential for businesses aiming to connect with their local audience effectively. This comprehensive Master Course in Hyperlocal Marketing 2.0 is designed to equip marketing professionals, business owners, and digital enthusiasts with the advanced skills and knowledge needed to thrive in the hyperlocal marketing space.
Module 1: Introduction to Hyperlocal Marketing This module lays the foundation by providing an in-depth understanding of hyperlocal marketing, exploring key concepts, terminologies, and dissecting successful case studies. Participants will gain insights into the evolution of hyperlocal strategies and learn to overcome common challenges.
Module 2: Advanced Hyperlocal SEO Techniques Delve into the intricacies of local SEO with a focus on advanced techniques. From local keyword research to on-page optimization and mobile strategies, participants will learn how to enhance their website's visibility in local searches, ensuring a strong online presence in specific regions.
Module 3: Geotargeted Advertising and Social Media Strategies Uncover the power of geotargeted advertising on platforms like Google Ads and Facebook. This module also explores leveraging social media for hyperlocal engagement, including creating geotagged content and collaborating with local influencers to amplify brand reach.
Module 4: Data Analytics and Performance Measurement Equip yourself with the tools and knowledge needed to measure the success of hyperlocal campaigns. Learn to interpret data from various analytics tools, track key performance indicators, and implement A/B testing for continuous improvement, ensuring optimal results for hyperlocal marketing efforts.
Module 5: Hyperlocal Content Strategy and Community Building Craft a compelling hyperlocal content strategy that resonates with local audiences. Explore community-building initiatives, both online and offline, and discover sustainable practices to foster long-term connections with local communities.
By the end of this Master Course, participants will not only understand the nuances of hyperlocal marketing but will also possess the skills to implement advanced strategies, measure performance effectively, and build lasting connections with their target audience at the local level. This course blends theoretical knowledge with practical applications, empowering participants to navigate and excel in the evolving realm of hyperlocal marketing.
In this master course, I would like to teach the 5 major topics:
Module 1: Introduction to Hyperlocal Marketing
Module 2: Advanced Hyperlocal SEO Techniques
Module 3: Geotargeted Advertising and Social Media Strategies
Module 4: Data Analytics and Performance Measurement
Module 5: Hyperlocal Content Strategy and Community Building
Enroll now and learn today !
Who this course is for:
- All UG and PG Business, General Management, Marketing & Entrepreneurship Students
- Interested students to learn about the concepts of Hyperlocal Marketing 2.0
Instructor
- 4.2 Instructor Rating
- 36,402 Reviews
- 528,174 Students
- 310 Courses
Achievements on Udemy : (UDEMY BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 527,000 students from 214 countries & 40+ UFB Courses.
[2] Delivered a staggering 3.73 million course enrollments, with 5,439,933 minutes taught Including UFB Courses (Upto August' 2024).
[3] Offered a diverse array of 310 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.