Master Course : Consumer Products & Retail 2.0 (A to Z)
What you'll learn
- Understand the fundamentals of the Consumer Products and Retail industries, including key concepts and business models.
- Analyze consumer behavior, purchasing decisions, and the impact of psychological and economic factors.
- Develop knowledge of retail operations, including merchandising, pricing, and supply chain management.
- Evaluate the role of technology, AI, and digital transformation in modern retail and consumer goods.
- Identify key trends in Quick Service Restaurants (QSR), franchising, and operational efficiency.
- Explore omnichannel retail strategies, mobile commerce, and the shift toward e-commerce.
- Assess the impact of sustainability, ethical retailing, and eco-friendly product trends on the industry.
- Learn the significance of data analytics, consumer insights, and competitive benchmarking in decision-making.
- Understand retail security, loss prevention strategies, and compliance with industry regulations.
- Gain insights into emerging trends such as the Metaverse, AR shopping, and subscription-based retail models.
Requirements
- Basic skills and ideas of Consumer Products & Retail !
Description
Master Course – Consumer Products & Retail 2.0 (A to Z)
The Master Course: Consumer Products & Retail 2.0 is designed to provide a deep understanding of the evolving landscape of the Consumer Products and Retail industries. This course explores fundamental concepts, key business models, and industry terminologies, equipping learners with the knowledge to navigate the complexities of modern consumer markets. From understanding consumer behavior to analyzing product lifecycles, students will gain insights into the dynamic relationship between businesses and their customers.
As digital transformation reshapes retail, this course delves into the impact of e-commerce, omnichannel strategies, artificial intelligence, and data analytics on consumer engagement. Learners will explore the rise of Quick Service Restaurants (QSR), sustainable business practices, and emerging technologies such as augmented reality and the Metaverse in retail. Additionally, critical aspects like pricing strategies, supply chain management, and customer experience will be covered to ensure a well-rounded understanding of the industry.
By the end of this course, students will be equipped with the skills to make strategic decisions in the Consumer Products and Retail sectors. Whether you are a business professional, entrepreneur, or marketing specialist, this course provides actionable insights to drive growth and innovation in an ever-evolving marketplace. Stay ahead of the competition by mastering the latest trends, best practices, and consumer engagement strategies that define Retail 2.0.
In this master course, I would like to teach major topics:
Introduction to Consumer Products Industry
Understanding Consumer Behavior
Consumer Products as a Business
Product Lifecycle in Consumer Goods
Understanding FMCG (Fast-Moving Consumer Goods)
Understanding Consumer Durables
Marketing Strategies: Segmentation, Objectives, and Research
Strategies for Building a Strong Brand Identity and Engaging Audiences
Customer Relationship Management: Strategies for Acquisition and Retention
Strategic Marketing Planning and Execution: From Strategy to Success
Festival Marketing: Leveraging Seasonal Opportunities for Consumer Engagement
The Art of Irresistible Offers: Strategies for Profitable and Engaging Deals
Maximizing Festival Impact: Strategic Promotions and Multi-Channel Marketing
Fundamentals of Pricing Strategies: Key Factors, Models, and Sales Impact
Strategic Pricing: Market Research, Customer Segmentation & Competitive Analysis
Strategic Cost Analysis & Pricing: Components, Break-Even Insights & Strategies
Psychological Pricing Strategies: Consumer Behavior & Perceived Value
Promotional Pricing : Techniques for Driving Sales and Customer Engagement
Value-Based Selling: Core Principles & Differences from Traditional Sales
Optimizing Customer Relationships: Strategies for Retention, Engagement & Growth
Sales Technology and Automation: AI, Data Analytics & Mobile Strategies
Powerful Personal Brand in Sales: Strategies for Credibility, Thought Leadership
Fundamentals of Merchandising, Retail Business,& Retail Management: Strategies
Mastering Retail Merchandising and Category Management: Strategies for Success
Foundations of Consumer Behavior: Understanding Its Role in Marketing
Understanding Consumer Intention: Key Factors and Psychological Insights
Foundations of the Fashion Business: Industry, History, and Key Players
Fashion Marketing & Promotion: Strategies for Branding & Digital Growth
Fashion Retail and Merchandising: Strategies for Success in a Dynamic Market
Strategic Fashion Brand Management: Building & Expanding
Key Consumer Products Industry Concepts
Retail Industry Basics
Retail Store Layout & Design
Retail Pricing Strategies
Quick Service Restaurants (QSR) Overview
Enroll now and learn today !
Good Luck !
Who this course is for:
- All UG, PG, Business, General Management, IT , Finance and Marketing Students !
- Interested students to learn about the concepts of Consumer Products & Retail.
Instructor
- 4.4 Instructor Rating
- 56,937 Reviews
- 601,839 Students
- 332 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 600,000 students from 214 countries & 47+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.07 million course enrollments, with 11,541,409 minutes taught Including UFB Courses (Upto April' 2025).
[3] Offered a diverse array of 332 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.