Master Course : Selling Into the Pharmaceutical Industry 2.0
What you'll learn
- Understand the Pharmaceutical Industry and Key Stakeholders
- Demonstrate Compliance with Pharmaceutical Regulations and Ethics
- Develop In-Depth Product Knowledge and Market Positioning
- Build Strong and Trustworthy Relationships with Healthcare Professionals
- Apply Value-Based Selling Techniques in the Pharmaceutical Industry
- Navigate Complex Pharmaceutical Purchasing and Procurement Processes
- Utilize Data and Digital Tools for Enhanced Sales Performance
- Develop Long-Term Sales Strategies and Career Growth in Pharma Sales
Requirements
- Basic skills and ideas of Pharmaceutical Industry Sales !
Description
Selling Into the Pharmaceutical Industry 2.0
The pharmaceutical industry presents unique challenges and opportunities for sales and customer success professionals. This course provides a comprehensive understanding of the industry landscape, key stakeholders, and regulatory requirements that shape pharmaceutical sales. Learners will gain insights into compliance standards, ethical selling practices, and the critical role of product knowledge in effectively positioning pharmaceutical solutions. By understanding the complexities of drug approval, market competition, and industry trends, professionals will be better equipped to navigate this highly regulated and evolving sector.
Beyond industry fundamentals, this course emphasizes relationship-building strategies with healthcare professionals (HCPs), hospital procurement teams, and key decision-makers. Participants will develop skills in value-based selling, crafting compelling value propositions, and handling objections with confidence. Additionally, learners will explore the pharmaceutical purchasing process, including working with Group Purchasing Organizations (GPOs), insurance providers, and regulatory bodies to drive successful sales outcomes.
To stay ahead in the evolving pharmaceutical sales landscape, professionals must leverage technology and data-driven insights. This course explores the use of CRM tools, AI-driven analytics, and digital engagement strategies to optimize sales performance. By the end of the course, learners will have the knowledge and tools to develop a long-term sales strategy, execute successful campaigns, and advance their careers in pharmaceutical sales. Whether you're new to the field or looking to refine your expertise, this course will equip you with the skills necessary to succeed in selling into the pharmaceutical industry.
In this master course, I would like to teach the major topics:
Introduction to Pharmaceutical Sales
Regulatory Compliance and Ethical Selling
Product Knowledge and Market Positioning
Building Relationships with Healthcare Professionals (HCPs)
Value-Based Selling and Competitive Advantage
Navigating the Pharmaceutical Purchasing Process
Leveraging Data and Digital Tools in Pharma Sales
Sales Strategy, Execution, and Career Growth
Enroll now and learn today !
Who this course is for:
- All UG and PG General Management, Business, Marketing, IT Students & Field Executives of Pharmaceutical Companies
- Interested students to learn about the concepts of Selling Into the Pharmaceutical Industry
Instructor
- 4.3 Instructor Rating
- 60,331 Reviews
- 618,110 Students
- 340 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 618,000 students from 214 countries & 48+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.15 million course enrollments, with 12,430,007 minutes taught Including UFB Courses (Upto May' 2025).
[3] Offered a diverse array of 340 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.