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Master Course in Value Based Selling 2.0
Rating: 3.8 out of 5(18 ratings)
4,124 students

Master Course in Value Based Selling 2.0

Value-Based Selling, Customer-Centric Sales, Sales Strategy, Negotiation Skills, AI in Sales, Sales management
Created byDr. José Prabhu J
Last updated 6/2025
English
English [Auto],

What you'll learn

  • Understand the core principles of value-based selling and how they differ from traditional sales approaches.
  • Develop a customer-centric mindset by identifying and addressing customer pain points effectively.
  • Craft compelling value propositions that align with customer goals and drive sales success.
  • Apply psychological and persuasion techniques to build trust and credibility in sales interactions.
  • Master negotiation strategies that focus on value creation and long-term customer satisfaction.
  • Utilize data analytics and AI tools to personalize sales pitches and improve customer engagement.
  • Leverage digital sales technologies to enhance the effectiveness of value-based selling strategies.
  • Measure and improve sales performance using key metrics and continuous learning strategies.

Explore related topics

Course content

1 section • 8 lectures • 1h 8m total length

  • Foundations of Value-Based Selling13:48

    Learn foundations of value based selling by focusing on customer needs, outcomes, and trust, using tailored solutions, ROI, and long-term partnerships to differentiate from traditional sales.

  • Customer-Centric Approach4:41

    Adopt a customer centric approach by identifying pain points and needs, then build lasting relationships through personalized value, exceptional service, and ongoing engagement.

  • Crafting a Compelling Value Proposition8:08

    Craft a compelling value proposition by clearly articulating customer-centric benefits and differentiators. Communicate across channels with storytelling, visuals, testimonials, and personalization to align with customer goals and build loyalty.

  • Sales Psychology and Persuasion Strategies8:38

    Master the art of influence by balancing emotional and rational triggers, building trust, and applying value based selling to drive revenue and long term customer loyalty.

  • Advanced Sales Techniques and Negotiation9:01

    Explore advanced sales techniques and negotiation to overcome objections with value-driven responses, active listening, and reframing, while building win-win relationships and maximizing customer value.

  • Data-Driven Selling and Personalization8:42

    Leverage data analytics to drive value-based selling and personalized pitches for customer segments. Enhance real-time insights, lead scoring, and ROI demonstrations to boost conversions and loyalty.

  • Leveraging Digital Tools and AI in Sales7:49

    Leverage digital tools and AI to power value based selling with deep customer insights, automated tasks, and personalized, data-driven engagement across channels.

  • Measuring Success and Continuous Improvement7:31

    Measure success in value-based selling with metrics like customer lifetime value, CAC, win rate, and NPS, while continuously improving through feedback, data-driven decisions, and adaptive messaging.

Requirements

  • Basic skills and ideas of Sales !

Description

In today’s competitive business landscape, traditional sales tactics are no longer enough. The Master Course in Value-Based Selling 2.0 equips professionals with cutting-edge strategies to shift from transactional selling to a customer-centric, value-driven approach. This course covers the fundamentals of identifying customer needs, crafting compelling value propositions, and leveraging advanced sales psychology to build trust and credibility. Through practical techniques and real-world applications, participants will learn how to communicate value effectively, overcome objections, and negotiate win-win deals that foster long-term customer relationships.

With a strong focus on digital transformation, this course explores the integration of AI-powered tools and data analytics to personalize sales efforts and enhance engagement. Learners will gain insights into measuring sales performance, optimizing strategies, and staying ahead of market changes. By the end of the program, participants will be equipped with actionable skills to drive revenue growth, differentiate their offerings, and position themselves as trusted advisors in their industry. Whether you’re a sales professional, entrepreneur, or business leader, this course will elevate your selling approach to the next level.

In this master course, I would like to teach 8 major topics:
Module 1: Foundations of Value-Based Selling

Module 2: Customer-Centric Approach

Module 3: Crafting a Compelling Value Proposition

Module 4: Sales Psychology and Persuasion Strategies

Module 5: Advanced Sales Techniques and Negotiation

Module 6: Data-Driven Selling and Personalization

Module 7: Leveraging Digital Tools and AI in Sales

Module 8: Measuring Success and Continuous Improvement

Enroll now and learn today !

Who this course is for:

  • All UG and PG Business, Marketing, IT Students.
  • Interested students to learn about the concepts of Value Based Selling.

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