Advertising Strategy, Sales and Marketing Strategy 2.0
What you'll learn
- Understand various market research methodologies and their significance in making data-driven advertising decisions.
- Identify target demographics and psychographics to effectively tailor advertising messages.
- Adapt advertising strategies to changing consumer preferences and market trends.
- Apply principles of effective storytelling to craft memorable brand experiences in advertising campaigns.
- Utilize brainstorming and ideation processes to conceptualize innovative campaign ideas aligned with strategic objectives.
- Implement A/B testing and iterative refinement techniques to optimize ad creative based on feedback.
- Gain knowledge of different media channels and their reach for effective media planning and budget allocation.
- Explore emerging digital platforms and leverage data-driven targeting for enhanced digital advertising campaigns.
- Evaluate advertising performance using key performance indicators (KPIs) and analytics tools to derive actionable insights.
- Anticipate future technological advancements and disruptions in advertising to develop agile adaptation strategies.
Requirements
- Basic skills and Ideas of Advertising !
Description
Advertising Strategy, Sales and Marketing Strategy 2.0
In today's rapidly evolving market landscape, mastering advertising strategy is essential for businesses to thrive. This comprehensive course delves into the intricacies of crafting effective advertising campaigns in the digital age. Through a blend of theoretical understanding and practical application, participants will gain the skills needed to develop, implement, and optimize advertising strategies that resonate with target audiences and drive tangible results.
In Module 1, participants will embark on a journey to understand the dynamics of modern markets. From the fundamentals of market research to analyzing target audience behavior, this module provides a solid foundation for data-driven decision-making in advertising. Through insights into consumer behavior and strategies for staying ahead of market trends, participants will learn how to adapt their advertising approaches to meet evolving consumer demands effectively.
Module 2 explores the art of crafting compelling creative campaigns that captivate audiences and leave a lasting impression. Participants will learn the principles of effective storytelling in advertising and techniques for conceptualizing campaign ideas that align with strategic objectives. Through creative testing and iterative refinement, participants will discover how to unleash the full potential of their creative endeavors, ensuring maximum impact and engagement.
The course continues with modules covering planning media strategies, measuring advertising performance, setting objectives and budget, choosing the right advertising channels, implementing digital advertising strategies, and adapting to technological advancements. Through a combination of expert-led instruction, real-world case studies, and interactive exercises, participants will emerge equipped with the knowledge and skills needed to navigate the complex landscape of advertising strategy with confidence and agility.
In this master course, I would like to teach the major topics:
Understanding Market Dynamics
Crafting Creative Campaigns
Planning Media Strategies
Measuring Advertising Performance
Setting Advertising Objectives and Budget
Choosing the Right Advertising Channels & Free Advertising
Implementing Digital Advertising Strategies
Adapting to Technological Advancements
Data Analytics for Effective Marketing
B2B Sales Landscape
Business Objectives and Sales Goals
Effective Sales Incentive Programs
B2B Pricing Strategies
Sales Enablement and CRM Systems
Role of Sales Specialists
Collaboration Strategies between Sales and Marketing Teams
Personalized Marketing
Analyzing Competitors and Crafting a Compelling Value Proposition
Professionalism in Marketing, Social Media, and Sales
Mastering Communication : Marketing and Sales
Networking Opportunities in Marketing, Social Media, and Sales
Aligning Personal and Professional Branding
Social Media Marketing
Content Creation in Marketing, Social Media, and Sales
Community Engagement
Mastering Customer Service : Providing Prompt and Polite Responses to Customer
Key Sales Etiquette Basics
Mastering Business and Sales Presentation
Maintaining Regular Communication with Clients
Sales and Marketing : Negotiation Techniques
Cross-Cultural Sales and Marketing
Marketing and Sales Leadership
Time Management : Mastering the Art of Balance
Mastering the Art of Cold Calling
Price Sensitivity and Demand : Retail Pricing Strategies
Call Control and Key Principles for Managing Customer Interactions
Unveiling the Power of Hyperlocal Marketing in the Digital Age
Integrated Management Strategies: Optimizing Product, Sales, and Risk
Strategic Promotions, Festival Promotions Digital, Traditional Marketing Channel
Enroll now and learn today !
Who this course is for:
- All UG and PG Business, General Management, Marketing & Entrepreneurship Students
- Interested students to learn about the concepts of Advertising Strategy !
Instructor
- 4.3 Instructor Rating
- 60,161 Reviews
- 617,902 Students
- 340 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 615,000 students from 214 countries & 48+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.14 million course enrollments, with 12,430,007 minutes taught Including UFB Courses (Upto May' 2025).
[3] Offered a diverse array of 340 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.