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Advertising Strategy, Sales and Marketing Strategy 2.0
Rating: 4.3 out of 5(96 ratings)
11,498 students

Advertising Strategy, Sales and Marketing Strategy 2.0

Advertising Strategy, Marketing, Digital Marketing, Social Media Marketing, Paid Advertising, SEO, Marketing, Sales
Created byDr. José Prabhu J
Last updated 6/2025
English

What you'll learn

  • Understand various market research methodologies and their significance in making data-driven advertising decisions.
  • Identify target demographics and psychographics to effectively tailor advertising messages.
  • Adapt advertising strategies to changing consumer preferences and market trends.
  • Apply principles of effective storytelling to craft memorable brand experiences in advertising campaigns.
  • Utilize brainstorming and ideation processes to conceptualize innovative campaign ideas aligned with strategic objectives.
  • Implement A/B testing and iterative refinement techniques to optimize ad creative based on feedback.
  • Gain knowledge of different media channels and their reach for effective media planning and budget allocation.
  • Explore emerging digital platforms and leverage data-driven targeting for enhanced digital advertising campaigns.
  • Evaluate advertising performance using key performance indicators (KPIs) and analytics tools to derive actionable insights.
  • Anticipate future technological advancements and disruptions in advertising to develop agile adaptation strategies.

Course content

1 section • 39 lectures • 10h 19m total length

  • Understanding Market Dynamics13:53
  • Crafting Creative Campaigns11:42
  • Planning Media Strategies11:36
  • Measuring Advertising Performance8:57
  • Setting Advertising Objectives and Budget10:36
  • Choosing the Right Advertising Channels and Free Advertising19:35

    Choose the right traditional and digital advertising channels by understanding your audience, setting objectives, and budgeting, then track ROI; leverage strategies like content marketing, social media, SEO, and listing sites.

  • Implementing Digital Advertising Strategies12:48

    Implement digital advertising strategies across search, social, display, and video by defining goals, identifying target audiences, choosing platforms, crafting compelling ads, and continuously optimizing for ROI.

  • Adapting to Technological Advancements9:43

    Explore how advertising strategy 2.0 leverages AI, AR, and VR to adapt to technological advancements, harness data-driven insights, automate campaigns, and future-proof strategies.

  • Data Analytics for Effective Marketing10:58
  • B2B Sales Landscape14:10
  • Business Objectives and Sales Goals9:58
  • Effective Sales Incentive Programs7:50
  • B2B Pricing Strategies10:45
  • Sales Enablement and CRM Systems10:56
  • Role of Sales Specialists10:21
  • Collaboration Strategies between Sales and Marketing Teams5:44
  • Personalized Marketing13:38
  • Analyzing Competitors and Crafting a Compelling Value Proposition12:02
  • Professionalism in Marketing, Social Media, and Sales25:39
  • Mastering Communication : Marketing and Sales27:56

    Master marketing and sales communication by applying etiquette, active listening, and clear written, email, phone, and video call practices to build trust, tailor messages, and close deals.

  • Networking Opportunities in Marketing, Social Media, and Sales24:37
  • Aligning Personal and Professional Branding24:51

    Align personal and professional branding by mastering brand representation etiquette, consistency, transparency, respectful engagement, and continuous monitoring to build trust and strengthen brand reputation across marketing, social media, and sales.

  • Social Media Marketing24:30
  • Content Creation in Marketing, Social Media, and Sales22:39
  • Community Engagement25:55

    Engage with your audience using authentic, responsive, and professional etiquette to build a positive online community, foster meaningful interactions, and navigate feedback, diversity, and controversial discussions.

  • Mastering Customer Service : Providing Prompt and Polite Responses to Customer22:46
  • Key Sales Etiquette Basics23:46
  • Mastering Business and Sales Presentation24:48
  • Maintaining Regular Communication with Clients22:16

    Learn how timely follow-ups and heartfelt gratitude strengthen client relationships, with value-driven, personalized communication that builds trust and long-term sales success.

  • Sales and Marketing : Negotiation Techniques24:20
  • Cross-Cultural Sales and Marketing24:04

    Navigate cross-cultural sales and marketing by adapting communication styles, building relationships, and respecting traditions across cultures to drive global growth and authentic brand connections.

  • Marketing and Sales Leadership9:49
  • Time Management : Mastering the Art of Balance11:15
  • Mastering the Art of Cold Calling16:11
  • Price Sensitivity and Demand : Retail Pricing Strategies8:56
  • Call Control and Key Principles for Managing Customer Interactions17:45
  • Unveiling the Power of Hyperlocal Marketing in the Digital Age14:30
  • Integrated Management Strategies: Optimizing Product, Sales, and Risk11:48

    Explore integrated management strategies aligning product development, sales processes, and risk, optimizing the sales pipeline, CRM use, and sales enablement to boost growth and customer satisfaction.

  • Strategic Promotions, Festival Promotions Digital, Traditional Marketing Channel6:08
  • Master Course : Advertising Strategy, Sales and Marketing Strategy - Quiz

Requirements

  • Basic skills and Ideas of Advertising !

Description

Advertising Strategy, Sales and Marketing Strategy 2.0

In today's rapidly evolving market landscape, mastering advertising strategy is essential for businesses to thrive. This comprehensive course delves into the intricacies of crafting effective advertising campaigns in the digital age. Through a blend of theoretical understanding and practical application, participants will gain the skills needed to develop, implement, and optimize advertising strategies that resonate with target audiences and drive tangible results.

In Module 1, participants will embark on a journey to understand the dynamics of modern markets. From the fundamentals of market research to analyzing target audience behavior, this module provides a solid foundation for data-driven decision-making in advertising. Through insights into consumer behavior and strategies for staying ahead of market trends, participants will learn how to adapt their advertising approaches to meet evolving consumer demands effectively.

Module 2 explores the art of crafting compelling creative campaigns that captivate audiences and leave a lasting impression. Participants will learn the principles of effective storytelling in advertising and techniques for conceptualizing campaign ideas that align with strategic objectives. Through creative testing and iterative refinement, participants will discover how to unleash the full potential of their creative endeavors, ensuring maximum impact and engagement.

The course continues with modules covering planning media strategies, measuring advertising performance, setting objectives and budget, choosing the right advertising channels, implementing digital advertising strategies, and adapting to technological advancements. Through a combination of expert-led instruction, real-world case studies, and interactive exercises, participants will emerge equipped with the knowledge and skills needed to navigate the complex landscape of advertising strategy with confidence and agility.

In this master course, I would like to teach the major topics:

  1. Understanding Market Dynamics

  2. Crafting Creative Campaigns

  3. Planning Media Strategies

  4. Measuring Advertising Performance

  5. Setting Advertising Objectives and Budget

  6. Choosing the Right Advertising Channels & Free Advertising

  7. Implementing Digital Advertising Strategies

  8. Adapting to Technological Advancements

  9. Data Analytics for Effective Marketing

  10. B2B Sales Landscape

  11. Business Objectives and Sales Goals

  12. Effective Sales Incentive Programs

  13. B2B Pricing Strategies

  14. Sales Enablement and CRM Systems

  15. Role of Sales Specialists

  16. Collaboration Strategies between Sales and Marketing Teams

  17. Personalized Marketing

  18. Analyzing Competitors and Crafting a Compelling Value Proposition

  19. Professionalism in Marketing, Social Media, and Sales

  20. Mastering Communication : Marketing and Sales

  21. Networking Opportunities in Marketing, Social Media, and Sales

  22. Aligning Personal and Professional Branding

  23. Social Media Marketing

  24. Content Creation in Marketing, Social Media, and Sales

  25. Community Engagement

  26. Mastering Customer Service : Providing Prompt and Polite Responses to Customer

  27. Key Sales Etiquette Basics

  28. Mastering Business and Sales Presentation

  29. Maintaining Regular Communication with Clients

  30. Sales and Marketing : Negotiation Techniques

  31. Cross-Cultural Sales and Marketing

  32. Marketing and Sales Leadership

  33. Time Management : Mastering the Art of Balance

  34. Mastering the Art of Cold Calling

  35. Price Sensitivity and Demand : Retail Pricing Strategies

  36. Call Control and Key Principles for Managing Customer Interactions

  37. Unveiling the Power of Hyperlocal Marketing in the Digital Age

  38. Integrated Management Strategies: Optimizing Product, Sales, and Risk

  39. Strategic Promotions, Festival Promotions Digital, Traditional Marketing Channel

Enroll now and learn today !

Who this course is for:

  • All UG and PG Business, General Management, Marketing & Entrepreneurship Students
  • Interested students to learn about the concepts of Advertising Strategy !

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