
In this introductory lecture Phil explains what he's going to cover in this course, and how it can help with developing relationships.
In this lecture Phil gives his background including his degree in psychology, his experience at Proctor & Gamble, founding his own advertising agency and growing it to £48m per year turnover. Now he's an independent speaker and talks around the world on the topics of Persuasion & Influence.
In this lecture Phil covers the first 3 psychological drivers:
To feel loved
To feel important
To feel that you belong
He also talks about the "universal killer question" and why it is important.
In this lecture Phil talks about the human need for people to believe in something, and why it's important.
He mentions the flawed belief in two-leg football matches that it's best to play the away leg first, and the home leg second.
He talks about how you need to separate opinions and fact when it comes to beliefs.
Phil explains why some people need different levels of certainty and uncertainty, and how a balance is needed for everyone. He gives the key question you need to ask to unravel people's needs.
Phil explains why people have a fundamental need for growth, be it in terms of money, happiness and many other things. Unlocking these desires helps understand how you what people really want and how you can give it to them.
With this final psychological driver Phil explains people's need for a place, sums up the other 6 drivers and how you can ask the key questions to unlock people's desires.
In this lecture Phil explains how you form first impressions and three top tips for forming good ones from his time at Harvard: Eye contact, handshake & using the name.
In this lecture Phil explains how he accidentally ran 65 yards of the London Marathon with a couple bottles of wine and a lasagne!
More importantly he goes onto explain how every conversation works, the three components and the need to form a cabal with someone.
In this lecture Phil explains why dolphins jump through hoops and the most persuasive expressions you can use to get people to do it for you:
"I'll tell you what I like about you......"
Tell people what they're good at
Catch people doing something right
In this lecture Phil explains the single most important thing you can do to help and improve a relationship.
He explains how Roger the golf pro let him down and why "people don't care how much you know until they know how much you care".
In this lecture Phil covers Robin Dunbar's 150 friends theory, and the order of engagements:
Ritual and cliche
Events
Judgements
Ideas
Love
He also talks about the importance of the number 7. For example the maximum number of people for a conversation, or the maximum number of people a single person can manage.
In this lecture Phil talks about how some of the accepted rules of communication are simply not true, and he stresses that if you body language is not consistent with what you're saying, people won't believe what you're saying.
One key trick is to look for is that people who are lying don't blink.
In this lecture Phil talks about the difference between Intent and Impact, and why you need to be careful to understand the difference, particularly on email.
In this lecture Phil explains how sometimes a single word can make all the difference.
For example the key difference between:
Can I have your number?
Whats the best number to get you on?
In this lecture Phil covers the importance of key words in conversations such as: "honest", "actually", "because", "real", "normally" and "open-minded".
They're all TNT - "Tiny Noticeable Things".
In this lecture Phil explains why 'Good Cop / Bad Cop' works and how it can be applied in reality. How to use "When you say...." and the importance of asking more questions.
In this lecture Phil explains how to deal with complaints and gives an example of how to use 'the role of devastation'.
In this lecture Phil explains the fundamental principles of absorbing objections, how to use agreements to move forward and using hypothetical questions.
In this lecture Phil talks about how its important to become part of the solution even if you are part of the problem.
Thinking "me and you together"
In this lecture Phil explains how constructive criticism is important and how you can make it easier to deliver. His golden rules:
Don't call it constructive criticism
Give of yourself first
And then how about you?
In this lecture Phil explains some techniques to avoid difficult situations and the impact on reputation.
Phil's equation is: Reputation is equal to the experience had with you, minus what they expected of you.
He stresses the importance in business of doing what you say you're going to do.
In this lecture Phil gives you examples of what happens when relationships go wrong using examples of The Roman Empire, The Beatles & The Titanic.
He explains how greed and complacency can damage and break relationships.
In this lecture Phil talks about how companies and relationships follow similar paths. How things can "drift" if you don't stay on top of things.
He explains why you need to look for the 'one thing' to improve things in any relationship.
In this lecture Phil explains how you can still improve even the best relationships, and how you can't allow things to become 'standard' or 'normal'.
How one-off inconsistent gestures such as hand-written notes can make the biggest difference.
In this lecture Phil covers the 4 key ingredients to generate trust:
Honesty
Expertise
Reliability
Self-interest
In this lecture Phil explains some techniques to improve meetings and contact by asking the right questions, and being interested in other people.
In this lecture Phil explains how to use the technique of 'linear probing' to demonstrate an interest in people to understand them better.
In this lecture Phil explains the importance of 'small acts of kindness' - that is doing something without expecting anything in return.
In this summary Phil covers everything he's covered in this course.
Phil gives some top tips for other learning resources if you'd like to know more.
In this module Gavin welcomes participants and provides an overview of the contents, and introduces the collaborative principles behind the programme.
Gavin explains how his system for collaborative negotiation produces more in the way of results, improving personal and professional relationships in the process. In this module you will get to see how you can apply the principles of collaborative negotiation to improve relationships and results for you.
Gavin talks about his best-selling book on this topic, which you can buy on Amazon and at Waterstones and all other great bookstores.
In this bonus lecture Gavin tells a story about how he was taught a great lesson in negotiation - from his 6 year old niece. In doing so he introduces the key phrase "If you....then I....." and demonstrates how you can use it to shift the balance of power in any negotiation to achieve more win win.
In this briefing Gavin invites you to create your personal objectives for the programme. You will explore the positive results you want from this programme, and articulate in your workbook, the areas where you will apply this learning to make a difference.
COMMUNICATION ISN'T COMMON SENSE. IT’S A SKILL.
Most people think they’re good at it just because they can talk, but that’s like saying you’re a chef because you can make an omelet.
Being a great communicator doesn't happen by accident. It is a skill that shapes how you connect with people and get things done in every part of your life.
Think about it: Opportunities, relationships, negotiations, decisions, trust, and reputation are all shaped by communication.
At work.
In business.
In leadership.
In everyday life.
It doesn't matter how smart you are or how good your ideas are if you can’t get them across.
We’ve all been there...
You have a great idea that no one takes seriously
You ask for something fair and get a "no"
You try to explain yourself only to be completely misunderstood.
Or when you leave a conversation thinking it went great, yet absolutely nothing changes.
The reality is that knowledge and intelligence aren't enough.
Real communication is a skill that requires understanding human behavior, emotional dynamics, and the signals that influence how people respond to you.
THIS COURSE GIVES YOU A COMPLETE COMMUNICATION SKILLSET.
Most courses focus on one narrow topic.
Public speaking.
Negotiation.
Body language.
This course takes a different approach.
It combines 11 essential communication courses into one comprehensive bundle.
Persuasion and Influence with Phil Hesketh: Influence decisions, inspire action, and win trust without pressure or manipulation.
Negotiation Skills with Gavin Presman: Negotiate confidently, protect your position, and reach stronger outcomes.
Body Language with Darren Stanton: Read people more accurately and spot signals others miss.
Emotional Intelligence with Jane Sparrow: Manage your emotions, understand others, and build stronger connections in any setting.
Public Speaking with Alan Stevens: Speak with confidence, control the room, and leave a lasting impression.
Difficult Conversations with Alan Stevens: Handle tough conversations without losing control or damaging relationships.
Virtual Communication with Gavin Presman: Capture attention and connect better online.
Media Interview Skills with Edie Lush: Deliver clear, confident messages in the media.
Giving Effective Feedback with Debra Corey: Give feedback people accept and act on.
Perfect Pitching with Alan Stevens: Craft a pitch that is memorable, persuasive, and impossible to ignore.
Cross Cultural Communication with Imani Bruce: Communicate effectively and respectfully with people from different countries and backgrounds.
Together, these courses will turn you into an exceptional communicator in work, business, and everyday life.
LEARN FROM COMMUNICATION EXPERTS TRUSTED BY TOP GLOBAL ORGANIZATIONS:
Phil Hesketh: A renowned motivational speaker specializing in persuasion and influence. With a proven track record in business development, Phil's wisdom stems from real-life experiences and successful pitches to blue-chip companies.
Gavin Presman: Globally recognized sales and communication trainer, inspiring thousands with his expertise. Gavin's accolades include Microsoft's "Highest Rated Global Trainer" award and multiple National Training Awards.
Darren Stanton: Known as "The Human Lie Detector," Darren is an expert in body language and deception detection. His insights have illuminated the understanding of public figures ranging from political leaders to celebrities.
Jane Sparrow: Jane's mission is to create sustainable high-performance cultures. As the founder of The Culture Builders, she helps organizations unlock their performance potential by transforming their cultures.
Alan Stevens: A reputation expert, Alan is a master of public speaking and difficult conversations. His clientele includes politicians, TV presenters, and companies like Virgin and Google.
Edie Lush: An award-winning journalist, an events MC and a communication trainer. She hosts events virtually and around the world, from Davos to Cannes Lions to the COP Climate Summits. Her clients include Google, FIA, McKinsey, Visa and Yale University.
Debra Corey: A highly experienced and award-winning HR leader, consultant, instructor, world-class speaker, three-time author, and was named one of the top 101 global employee engagement influencers.
These are the experts trusted by global brands, leaders, and professionals around the world, and now you can learn directly from them.
Join us and start your journey today.