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Keep shoppingMaster Clay for B2B Lead Generation and Automation
218 students
Master Clay for B2B Lead Generation and Automation
Build High-Intent B2B Lead Lists & Automate Personalized Outreach with Clay
Created byAnirudh Gupta
Last updated 4/2025
English
English [Auto],
What you'll learn
- Master Clay's lead identification features to build high-intent B2B prospect lists using advanced targeting criteria and data enrichment techniques
- Design and implement automated outbound sequences that personalize messaging based on prospect data points to increase response rates
- Develop custom workflows in Clay that integrate with your existing CRM and sales tools to create a seamless lead generation ecosystem
- Execute a complete B2B outbound campaign using Clay, from initial prospect identification to opportunity creation and handoff
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Course content
4 sections • 5 lectures • 6h 49m total length
Requirements
- No technical skills required - this course starts from the basics. You'll need a computer with internet access and a Clay account (free trial available). Basic familiarity with sales concepts is helpful but not necessary, as we cover all B2B lead generation fundamentals. Perfect for complete beginners who want to transform their outbound sales process.
Description
Discover how to revolutionize your B2B lead generation and outbound sales process using Clay - the powerful sales engagement platform trusted by scaling companies like Expandi ($8M ARR) and Levitate ($26M ARR).
In this comprehensive course, you'll learn how to build and implement the exact Growth Infrastructure systems I've developed for over 50 successful B2B companies. No technical background required - I'll guide you step-by-step through creating sophisticate d outbound systems that deliver results.
You'll master:
1. Building high-intent B2B lead lists using Clay's advanced targeting and data enrichment capabilities
2. Creating automated personalized outreach sequences that dramatically increase response rates
3. Integrating Clay with Make, Apify, and other sales-tech tools to create a complete Growth Infrastructure
4. Developing custom AI Agents that track intent signals, qualify leads with ICP scoring, and personalize outreach at scale
5. Setting up multichannel campaigns across email and LinkedIn that run on autopilot
Whether you're a founder looking to build your first sales pipeline, a sales professional tired of manual prospecting, or a marketer responsible for generating qualified B2B leads, this course will transform your approach to outbound sales.
By the end, you'll have a complete, automated lead generation system that:
1. Identifies your ideal prospects using multiple data points
2. Tracks intent signals to find buyers at the perfect moment
3. Personalizes outreach for thousands of contacts using AI
4. Delivers consistent results without requiring additional team members
Join the 900+ professionals already using these techniques in my Skool community, and start building your own scalable Growth Infrastructure today.
Who this course is for:
- Sales professionals, SDRs, and business owners who want to scale their B2B outreach without hiring additional team members. Ideal for startup founders looking to build their first sales pipeline, salespeople frustrated with manual prospecting methods, and marketing professionals who need to generate qualified B2B leads consistently. If you're looking to automate your lead generation process and improve your outbound sales results, this course is designed specifically for you.RetryClaude can make mistakes. Please double-check responses.