Master Class in Managing Distribution Channels in Sales
What you'll learn
- You will learn the key factors in Managing Distribution Channels. Distribution Channel its introduction, Role of channels of distribution, and Marketing flows
- You will also get to know about the Key Issues in Determining Channel Requirement and Channel Choice.
- Learn Choice. Channel Option – In Consumer good market and Channel Option – In business good market
- Learn Channel Decision, Market Coverage and Channels of Distribution.
- You will be able to learn about the Middlemen and Intermediaries with Marketing Middlemen, Middlemen in Distribution and Evaluation of Marketing Intermediaries
- You will also get to know in details about the Wholesaler and their services and Retailers and their roles as well.
- Learn about Channel Conflict. With this we are going to know about Introduction to Channel Conflict
- Types of Channel Conflict and Causes of Channel Conflict. We will also discuss about Managing Channel Conflict as well
- Learn about Distribution Channel in Direct Marketing Method. Under this we are going to discuss about the Direct Marketing Methods
- Learn Integrated Direct Marketing. Advantages Of Direct Marketing and Disadvantages of Direct Marketing
- You will get to know about Physical Distribution its introduction, Types of Distribution Function
- Learn 11 Components of Physical Distribution and Total System Approach to Physical Distribution.
- Importance of Physical Distribution, Physical Distribution Element, Tightening the Chain up to Customer and Decision Areas in Physical Distribution
- Learn about Order Processing, Inventory Control, Standard in Inventory Control and Just in Time Inventory Control.
- You will get to know about Warehousing System or Storage, Packaging and Material Handling System, Transportation System and Speedy Distribution of Goods.
- You will also get to know about the Distribution Management. Under this we will discuss about its Introduction
- Learn Number of Distribution Channel and Different Distribution Channel
- Learn Overview about participants in distribution channels, Logistics and Marketing Management, Functions of a Distribution Channel and Benefits
- We will also learn and discuss about the Channel Power and its Introduction to Channel Power and Types of Channel Power
- Learn Reward Power, Coercive Power, Legitimate Power, Referent Power and Expert Power.
Requirements
- You should have an interest in Managing Distribution Channels.
- An interest in Distribution Channels and its intermediaries. Channel Choice and Channel options for both the customer goods and business goods.
- Have an interest in understanding the Direct Marketing Method and Integrated Direct Marketing. Channel Conflicts and its management.
Description
Description
Take the next step in your career! Whether you’re an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your distribution management and supply chain capabilities, increase your efficiency for professional growth and make a positive and lasting impact in the business or organization.
With this course as your guide, you learn how to:
All the basic functions and skills required for the distribution management.
Inventory Control, Standard in Inventory Control, Just In Time Inventory Control, Warehousing System or Storage and Packaging and Material Handling System. Transportation System and Speedy Distribution of Goods.
Get access to recommended templates and formats for the detail’s information related to Managing Distribution Channels.
Learn useful case studies, understanding the Managing Distribution Channels for a given period of time. Marketing Middlemen, Middlemen in Distribution, and Evaluation of Marketing Intermediaries. Wholesaler and their services and Retailers and their roles
Invest in yourself today and reap the benefits for years to come
The Frameworks of the Course
Engaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn about Managing Distribution Channel through various chapters/units. How to maintain the proper supply structures and understand the different types of intermediaries and middlemen. Also to learn about the Channel conflicts and its mitigation process.
Middlemen and intermediaries will help you to understand about the all elements of the distribution channel such as manufacturer, agents, brokers, retailers and wholesaler Managing Distribution Channels. Distribution Channel its introduction, Role of channels of distribution, and Marketing flows in a channel system. Channel Conflicts will help you to understand and how it should get maintained and managed accordingly to the changing time period. This video will also help to understand the details related to Order Processing, Inventory Control, Standard in Inventory Control and Just in Time Inventory Control.
The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment, film study and assignments to nurture and upgrade your Managing Distribution Channel knowledge in details.
In the first part of the course, you’ll learn the details of the Managing Distribution Channel, Middlemen and Intermediaries, its relation to the Key Issues in Determining Channel Requirement and Channel Choice. Channel Option – In Consumer good market and Channel Option – In business good market.
In the middle part of the course, you’ll learn how to develop a knowledge Channel Conflict, Distribution Channel in Direct Marketing Method, and Physical Distribution
In the final part of the course, you’ll develop the knowledge related to the Distribution Management and Channel Power. You will get full support and all your quarries would be answered guaranteed within 48 hours.
Course Content:
Part 1
Introduction and Study Plan
· Introduction and know your Instructor
· Study Plan and Structure of the Course
Distribution Channel
1.1 : Introduction
1.2 : Role of channels of distribution
1.3 : Marketing flows in a channel system
1.4 : Key Issues In Determining Channel Requirement
1.5 : Channel Choice
1.6 : Channel Option – In Consumer good market
1.7 : Channel Option – In business good market
1.8 : Channel Decision
1.9 : Market Coverage
1.10 : Channels of Distribution
Middlemen and Intermediaries.
2.1 : Marketing Middlemen
2.2 : Middlemen in Distribution
2.3 : Evaluation of Marketing Intermediaries
2.4 : Wholesaler and their services
2.5 : Retailers and their roles
Part 2
Channel Conflict
3.1 : Introduction to Channel Conflict
3.2 : Types of Channel Conflict
3.3 : Causes of Channel Conflict
3.4 : Managing Channel Conflict
Distribution Channel in Direct Marketing Method
4.1 : Direct Marketing Methods
4.2 : Integrated Direct Marketing
4.3 : Advantages Of Direct Marketing
4.4 : Disadvantages Of Direct Marketing
Physical Distribution
5.1 : Introduction
5.2 : Types of Distribution Function
5.3 : 11 Components of Physical Distribution
5.4 : Total System Approach to Physical Distribution
5.5 : Importance of Physical Distribution
5.6 : Physical Distribution Element
5.7 : Tightening the Chain up to Customer
5.8 : Decision Areas in Physical Distribution
5.8.1 : Order Processing
5.8.2 : Inventory Control
5.8.2.1 : Standard in Inventory Control
5.8.2.2 : Just In Time Inventory Control
5.8.3 : Warehousing System or Storage
5.8.4 : Packaging and Material Handling System
5.8.5 : Transportation System
5.8.5.1 : Speedy Distribution of Goods
Part 3
Distribution Management
6.1 : Introduction
6.2 : Number of Distribution Channel
6.3 : Different Distribution Channel
6.4 : Overview about participants in distribution channels
6.5 : Logistics And Marketing Management
6.6 : Functions of a Distribution Channel
6.7 : Benefits of Distribution Management System
Channel Power
7.1 : Introduction to Channel Power
7.2 : Types of Channel Power
7.2.1 : Reward Power
7.2.2 : Coercive Power
7.2.3 : Legitimate Power
7.2.4 : Referent Power
7.2.5 : Expert Power
Assignment
Q1. What do you mean by Distribution Channel? Explain the role of distribution channel.
Q2. What do you understand by marketing middlemen? Explain the term wholesaler and its role in the distribution channel.
Q3. What do you know about physical distribution? Explain the importance of physical distribution management.
Downloadable Resources and Templates
1. Distribution Channel Templates.
2. Distribution Channels.
3. Global Logistics PowerPoint Template.
4. Supply Chain Infographics.
5. Supply Chain PPT Templates.
Who this course is for:
- Professionals with Managing Distribution Channel, Middlemen and intermediaries’ knowledge who wants to see themselves well established in the supply chain management field.
- New professionals who are looking to see them successful in the top most positions in the distribution and supply chain department.
- Existing executive board directors, managing directors who is looking to get more engagement and innovation from their teams and organizations
Instructor
- 4.3 Instructor Rating
- 7,198 Reviews
- 117,134 Students
- 104 Courses
Achievements
"Globally 100,000 plus Students + 121 Countries + 50 plus Languages + 200 plus Courses designed on Business, General Management, HR, Process Management, Quality Management, Project Management, MBA Essentials, Office Productivity and Leadership"
Bestseller, Hot & New and Highest Rated Tag in Udemy, inclusion in Udemy Business.
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