Master Class in Data Driven Marketing Management

Description

Take the next step in your career! Whether you’re an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your data marketing management and customer handling capabilities, increase your efficiency for professional growth and make a positive and lasting impact in the field of data driven marketing.

With this course as your guide, you learn how to:

• All the basic functions and skills required Data driven marketing.

• A Traditional Look: Segmentation, Surveys and Statistical Data, Traditional vs. Data-Driven Segmentation and How to Drive Growth in both the traditional and data driven marketing.

• Get access to recommended templates and formats for the detail’s information related to data driven marketing.

• Learn useful case studies, understanding the Data driven marketing for a given period of time.

• Invest in yourself today and reap the benefits for years to come.

The Frameworks of the Course

Engaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn about Data driven marketing, its importance through various chapters/units. How to maintain and analysis the customers journey with the product. Also to learn about the Data Driven Marketing and its strategies.

Different strategies like Connecting the Dots Between Strategic Goals, Tactics and Attribution, a comparative difference between Marketing Goal and Business Goal. Four stages of Data Driven Marketing and The Road to Data-Driven Marketing is also being discussed here.

The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment, film study and assignments to nurture and upgrade your Data Driven Marketing knowledge in details.

In the first part of the course, you’ll learn the details of Data Driven Marketing, its introduction, advantages, challenges and data driven process.

In the middle part of the course, you’ll learn how to develop a knowledge Data Driven Marketing and the consumer. The relationship between the importance of data with the customer journey. The customer accountability, Basics of Data-Driven Marketing and the Customer Journey, Data-Driven Perspective: The Customer Journey and how to optimize the customer journey.

In the final part of the course, you’ll develop the knowledge related to Traditional and Data Driven Marketing. With that you will get to know about the A Traditional Look: Segmentation, Surveys and Statistical Data. A detailed comparison between the traditional and Data-Driven Segmentation. Certain other topic such as How to Drive Growth in the perspective of both the traditional and data driven marketing. Connecting the Dots Between Strategic Goals, Tactics and Attribution, Marketing Goal vs. Business Goal, The Road to Data-Driven Marketing, The Road to Data-Driven Marketing and Conclusion are also there. You will get full support and all your quarries would be answered guaranteed within 48 hours.

Course Content:

Part 1

Introduction and Study Plan

· Introduction and know your Instructor

· Study Plan and Structure of the Course

1. Data-Driven Marketing.

Unit 1.1 : Introduction

Unit 1.2 : Advantages of Data Driven Marketing

Unit 1.3 : Challenges of Data Driven Marketing

Unit 1.4 : Data Driven Marketing Process

Part 2

2. Data Driven Marketing and Customer.

Unit 2.1 : The Customer

Unit 2.2 : Customer Accountability

Unit 2.3 : Basics of Data-Driven Marketing and the Customer Journey

Unit 2.4 : Data-Driven Perspective: The Customer Journey

Unit 2.5 : How to Optimize the Customer Journey

Part 3

3. Traditional and Data Driven Marketing

Unit 3.1 : A Traditional Look: Segmentation, Surveys and Statistical Data

Unit 3.2 : Traditional vs. Data-Driven Segmentation

Unit 3.3 : How to Drive Growth

4. Data Driven Marketing and its strategies

Unit 4.1 : Connecting the Dots Between Strategic Goals, Tactics and Attribution

Unit 4.2 : Marketing Goal vs. Business Goal

Unit 4.3 : Four stages of Data Driven Marketing

Unit 4.4 : The Road to Data-Driven Marketing

Unit 4.5 : Conclusion

5. Assignment

Downloadable Resources and Templates

1. Data driven power point template.

2. Blue-project-report-ppt-templates.

3. Fin data driven

4. High-end-brand-business-ppt-data-templates