
Master the fundamentals of marketing automation, compare key platforms and implementation strategies, and craft a practical study plan using tools like Act-On, Eloqua, HubSpot, Marketo, and Pardot.
Examine the introduction to marketing automation, its credibility, the impact on business, and what marketing automation enables.
Explore how marketing automation uses software to automate repetitive tasks and orchestrate personalized omnichannel experiences. Discover how IoT, artificial intelligence and machine learning enable real-time insights, targeted content, and ROI.
Explore the two-decade growth of marketing automation in the B2B market, illustrated by revenue rise from 2013 to 2024, and conclude that automation is the near future for business success.
Explore the credibility of marketing automation through statistics on lead generation, productivity, and engagement, including 451% lead increases and 74% time saved.
Marketing automation increases sales funnel velocity and scales lead generation, driving engagement across the buying cycle. It improves ROI through automated scoring and segmentation while aligning marketing and sales.
Discover how marketing automation enables email marketing, lead generation, nurturing, and measurement across the funnel. Leverage insights to personalize campaigns, optimize SEO, and boost return on investment through inbound marketing.
Explore the elements, platforms, and implementation of marketing automation, covering Eloqua, HubSpot, Marketo, and Pardot, with strategies for lead scoring criteria, content strategy, and expert-led deployment.
Learn the elements of marketing automation tools, including lead management, scoring and grading, revenue cycle modeling, and marketing analytics to boost lead nurturing and conversion.
Explore popular marketing automation platforms, evaluate features, pricing, scalability, and integration to align tools with business needs and optimize ROI while boosting customer engagement.
Explore Act On, a budget-friendly marketing automation platform for SMEs, enabling contact segmentation, seo tactics organization, contact form installation, email marketing, lead management, website tracking, analytics, and social media management.
Explore Eloqua, an Oracle-owned marketing automation platform for mid to large enterprises, featuring advanced lead scoring and nurturing, forms and landing pages, multi-channel campaigns, CRM integration, and enterprise analytics.
HubSpot provides an inbound marketing toolkit with blogging, SEO, social media, email marketing, CRM CMS integration, and marketing automation to attract, nurture, and convert leads.
Explore Marketo’s advanced automation tailored for B2B buyers, including lead management, email marketing, customer marketing, mobile marketing, revenue attribution, and account based marketing with Salesforce integration.
Explore Pardot, a robust marketing automation platform that integrates with CRM systems to streamline email marketing, lead scoring, and nurturing, aligning sales and marketing for all business sizes.
Define clear business goals and assess needs before selecting a marketing automation platform. Build stakeholder buy-in, map the customer journey, and continuously optimize with data to maximize return on investment.
Identify your business goals and select the right marketing automation suite to support lead management, personalized email campaigns, analytics, and CRM integrations.
Hire experts or third-party agencies to implement MAS, ensuring technical proficiency, faster setup, comprehensive feature utilization, customization, and training, with ongoing support and strategic guidance.
Develop a clear content strategy for marketing automation by centralizing and auditing content with a digital asset management system, identifying gaps, and aligning assets to the buyer's journey and goals.
Set up lead scoring using fitness demographics and engagement behaviors to prioritize high-potential leads. Use automated nurturing and segmentation to move top-of-funnel prospects toward sales readiness.
Learn why marketers should conduct periodic health audits of marketing automation tools, review criteria, and continually refine and reset rules to adapt to changes in business models and competition.
Discover nine key tips for implementing a marketing automation system, including total cost of ownership, data governance, content marketing, and regular audits to drive measurable return on investment.
Analyze how top marketing automation tools are rated across G2 Crowd, Forrester, Gartner, Glen star, and TrustRadius, placing HubSpot, Pardot, Act-On, Marketo, and Eloqua in best or better categories.
Explore five strategies to optimize marketing automation and analyze marketing automation trends from 2020 and beyond.
Align marketing automation with campaign objectives, personalize content, and use automated A/B testing to optimize the customer experience across mobile and multi-channel, with CRM integration.
Explore AI-powered marketing automation trends for 2020 and beyond, including predictive analytics, hyper-personalization, voice search optimization, and robotic process automation to boost ROI and engagement.
Explore how IoT data powers marketing automation with real-time insights, personalized campaigns, and improved customer experiences, while adopting a mobile-first approach for rising mobile e-commerce.
Discover what marketing automation is, its business effects, and elements including lead management, lead scoring and grading, revenue cycle modeling, plus trends like AI, RPA, IoT, HubSpot, and Marketo.
Description
Take the next step in your career! Whether you’re an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your marketing capabilities with the changing trends, increase your efficiency for professional growth and make a positive and lasting impact in the business or organization with the automations in marketing.
With this course as your guide, you learn how to:
All the basic functions and skills required in marketing automation.
· The different platforms of marketing automations such as Act On, Eloqua, Hubspot, Marketo and Pardot.
Get access to recommended templates and formats for the detail’s information related to marketing automation.
Learn useful case studies, understanding The Definitive Guide to Marketing Automation for a given period of time. Additional Tips on Implementing Marketing Automation System- MAS Perfectly with useful forms and frameworks
Invest in yourself today and reap the benefits for years to come
The Frameworks of the Course
Engaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn about The Definitive Guide to Marketing Automation, its importance through various chapters/units. How Marketing Automation Impacts Business? and understand the different types of automation tools and platforms. Also to learn about the Elements of marketing automation tool.
The credibility of marketing automation will help you to understand about the usage of the marketing automations and the requirement in today’s business world. Popular Marketing Automation Platforms will help you to understand the different tools or platforms that are used in the automations. With this we will also get to understand how the marketing automation should get maintained and managed accordingly to the determinants and the impacts of the changing business trend. This video will also help to understand the details related The Definitive Guide to Marketing Automation.
The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment, film study and assignments to nurture and upgrade your Indian Business environment knowledge in details.
In the first part of the course, you’ll learn the details of the Marketing Automation with Introduction, The credibility of marketing automation, How Marketing Automation Impacts Business? And What Marketing Automation Enables? You will be able to learn about Element, Platform and Implementation of Automation.
In the middle part of the course, you’ll learn How to Implement Marketing Automation with Perfection? Invest in the Right Marketing Automation Suite, Hire the Experts for Implementing MAS, Drive a Clear Content Strategy, Setup Functional Lead Scoring Criteria and Don't Ignore to Review-Refine-Reset. You will also learn about Some Additional Tips on Implementing Marketing Automation System- MAS Perfectly.
In the final part of the course, you’ll develop the knowledge related to the Comparative analysis of Marketing Automation Tools through the help of an illustration. You will also get to know about the Optimization and Trends of Marketing Automation. We will discuss about the 5 Ways to Optimize Marketing Automation and What Are the Marketing Automation Trends Of 2020 and Beyond? You will get full support and all your quarries would be answered guaranteed within 48 hours.
Course Content:
Part 1
Introduction and Study Plan
· Introduction and know your Instructor
· Study Plan and Structure of the Course
1. Marketing Automation.
1.1: Introduction
1.2: The credibility of marketing automation
1.3: How Marketing Automation Impacts Business?
1.4: What Marketing Automation Enables?
2. Element, Platform and Implementation of Automation.
2.1: Elements of marketing automation tool.
2.2: Popular Marketing Automation Platforms
2.2.1: Act On
2.2.2: Eloqua
2.2.3: Hubspot
2.2.4: Marketo
2.2.5: Pardot
2.3: How To Implement Marketing Automation With Perfection?
2.3.1: Invest in the Right Marketing Automation Suite
2.3.2: Hire the Experts for Implementing MAS
2.3.3: Drive a Clear Content Strategy
2.3.4: Setup Functional Lead Scoring Criteria
2.3.5: Don't Ignore to Review-Refine-Reset
2.3.6: Some Additional Tips on Implementing Marketing Automation System- MAS Perfectly
2.4: Illustration – Comparative analysis of Marketing Automation Tools
Part 2
3. Optimization and Trends of Marketing Automation
3.1: 5 Ways to Optimize Marketing Automation
3.2: What Are The Marketing Automation Trends Of 2020 And Beyond?
Part 3
4. Assignments
Downloadable Resources and Templates