Are you ready to take your business writing to the next level...the boss level? Writing like a boss means writing like a leader. Companies want leaders with power skills like written communication, emotional intelligence, and persuasion -- and these are the skills you'll learn about in this course!
If you want to...
Craft emails that get responses
Persuade different audiences with research-proven strategies
Improve the clarity and conciseness of your writing
Evaluate your writing habits, strengths, and weaknesses
Make your writing shine and your readers smile
...then this course is for you!
I'm your instructor, Dr. Elizabeth Goins. I have a PhD in communication, years of professional editing experience, and a genuine love for writing since childhood. Communication has truly transformed my life and that's why I'm so passionate about helping students like you.
I've been teaching business writing at the university-level for 10 years and have helped thousands of learners become more confident writers. I also run a successful coaching and consulting business where I help companies and executives from all over the world.
My strategies are based on the latest communication research and practical business experience, and I love making writing fun for my learners.
WHAT YOU'LL GAIN FROM TAKING THIS COURSE
Write Like a Boss: Master Your Business Writing Skills is full of valuable tips, tools, and strategies for writing effective emails, reports, and proposals at work.
I'll walk you through the fundamentals of written business communication using research-proven strategies, interesting examples, and useful exercises to test your knowledge and improve your skills.
By the end of this course, you’ll know how to:
Analyze and persuade different audiences successfully
Write with more confidence, clarity, and impact at work (and in life)
Apply valuable tips for taking your writing to the next level.
"Amazing course, clear and precise - thank you Elizabeth."
"A really great course for such a short time. Compact, to the point and I really feel it has helped me improve in this area. Thank you!"
"This is a good course, more than I expected. Taught me a lot about my writing. I realized I have to think about everything I write in order to engage the reader."
"This course provided me with a lot of great tips to incorporate into my writing. I tend to be overly wordy in emails so the 'turn phrases into words' game is super helpful for me! Elizabeth also made the course fun and enjoyable to watch."
"Overall, I found this course very helpful. Now onto setting goals and practicing! #timetowritelikeaboss"
HOW THIS COURSE IS STRUCTURED
Section One: Introduction
Embrace writing as a power skill
Learn about the 4 different writing personalities
Discover your own writing personality, and how it's helping or holding you back
Tap into different personalities to write successfully
Section Two: The 3Ps Writing Process
Save time and reduce uncertainty around writing
Analyze your context, purpose, and audience before writing
Get over writer's block and start writing
Organize your messages strategically
Polish your writing to make it shine
Section Three: Writing Emails That Get Responses
Learn when you should (and shouldn't) use email to communicate
Show emotional intelligence in your writing like a leader
Adapt to your audience's communication preferences
Help your reader respond and gain credibility
Section Four: Writing Reports & Proposals That Persuade
Use different types of evidence to persuade readers
Earn buy-in and promote action from your audience
Show and tell your audience why they should care about your ideas
Apply a research-proven framework for organizing your persuasive messages
Section Five: Tactical Strategies for Next-Level Writing
Write clearer and more concise sentences and paragraphs
Save your audience time and energy
Make your audience want to read your messages
Write professional-looking, visually appealing emails, reports, and proposals
Diagnose your writing strengths and opportunities for growth
Section Six: Now What? 3 Keys to Progress
Turn the knowledge you've gained from this course into action
Use practice, feedback, and goals to continue growing as a boss writer
Create a specific plan for keeping the momentum going
ARE YOU READY TO WRITE LIKE A BOSS? Join me and I'll show you how!
CPE (Continued Professional Education)
Describe a simple 3-step writing process to save time and reduce anxiety.
Identify ways to analyze what your audience wants, needs, and expects from emails.
Name the techniques to persuade different audiences with written reports and proposals.
Explain how to write emails that demonstrate your emotional intelligence and cultural awareness.
Name the techniques to persuade audiences with different types of evidence and well-organized reports and proposals.
Explain how to write emails, reports, and proposals that are clear, concise, and easy to read.
Describe how to reflect on your business writing skills, set goals, and plan for continuous improvement.
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