Write Like a Boss: Master Your Business Writing Skills
4.3 (1,269 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,722 students enrolled

Write Like a Boss: Master Your Business Writing Skills

How to write better emails and proposals, save valuable time, and develop powerful written communication skills.
Bestseller
4.3 (1,269 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,722 students enrolled
Last updated 2/2020
English
English [Auto], French [Auto], 4 more
  • German [Auto]
  • Italian [Auto]
  • Portuguese [Auto]
  • Spanish [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 article
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Save time and reduce uncertainty by using a 3-step writing process.
  • Analyze what your audience wants, needs, and expects from emails, reports, and proposals.
  • Write emails that demonstrate your emotional intelligence and cultural awareness.
  • Persuade audiences with different types of evidence and well-organized reports and proposals.
  • Write emails, reports, and proposals that are clear, concise, and easy to read.
  • Reflect on your business writing skills, set goals, and plan for continuous improvement.
Requirements
  • A computer
  • A pen/pencil and notepad
  • A basic understanding of English grammar
Description

Are you ready to take your business writing to the next level...the boss level? Writing like a boss means writing like a leader. Companies want leaders with power skills like written communication, emotional intelligence, and persuasion -- and these are the skills you'll learn about in this course!

If you want to...

  • Craft emails that get responses

  • Persuade different audiences with research-proven strategies

  • Improve the clarity and conciseness of your writing

  • Evaluate your writing habits, strengths, and weaknesses

  • Make your writing shine and your readers smile

...then this course is for you!

I'm your instructor, Dr. Elizabeth Goins. I have a PhD in communication, years of professional editing experience, and a genuine love for writing since childhood. Communication has truly transformed my life, and that's why I'm so passionate about helping students like you.

I've been teaching business writing at the university-level for 10 years, and have helped thousands of students become more confident writers. I also run a successful coaching and consulting business where I help companies and executives from all over the world.

My strategies are based on the latest communication research and practical business experience, and I love making writing fun for my students.


WHAT YOU'LL GAIN FROM TAKING THIS COURSE

Write Like a Boss: Master Your Business Writing Skills is full of valuable tips, tools, and strategies for writing effective emails, reports, and proposals at work.

I'll walk you through the fundamentals of written business communication using research-proven strategies, interesting examples, and useful exercises to test your knowledge and improve your skills.

By the end of this course, you’ll know how to:

  • Analyze and persuade different audiences successfully

  • Write with more confidence, clarity, and impact at work (and in life)

  • Apply valuable tips for taking your writing to the next level.


STUDENT TESTIMONIALS

"Amazing course, clear and precise - thank you Elizabeth."

"A really great course for such a short time. Compact, to the point and I really feel it has helped me improve in this area. Thank you!"

"This is a good course, more than I expected. Taught me a lot about my writing. I realized I have to think about everything I write in order to engage the reader."

"This course provided me with a lot of great tips to incorporate into my writing. I tend to be overly wordy in emails so the 'turn phrases into words' game is super helpful for me! Elizabeth also made the course fun and enjoyable to watch."

"Overall, I found this course very helpful. Now onto setting goals and practicing! #timetowritelikeaboss"


HOW THIS COURSE IS STRUCTURED


Section One: Introduction

  • Embrace writing as a power skill

  • Learn about the 4 different writing personalities

  • Discover your own writing personality, and how it's helping or holding you back

  • Tap into different personalities to write successfully


Section Two: The 3Ps Writing Process

  • Save time and reduce uncertainty around writing

  • Analyze your context, purpose, and audience before writing

  • Get over writer's block and start writing

  • Organize your messages strategically

  • Polish your writing to make it shine


Section Three: Writing Emails That Get Responses

  • Learn when you should (and shouldn't) use email to communicate

  • Show emotional intelligence in your writing like a leader

  • Adapt to your audience's communication preferences

  • Help your reader respond and gain credibility


Section Four: Writing Reports & Proposals That Persuade

  • Use different types of evidence to persuade readers

  • Earn buy-in and promote action from your audience

  • Show and tell your audience why they should care about your ideas

  • Apply a research-proven framework for organizing your persuasive messages


Section Five: Tactical Strategies for Next-Level Writing

  • Write clearer and more concise sentences and paragraphs

  • Save your audience time and energy

  • Make your audience want to read your messages

  • Write professional-looking, visually appealing emails, reports, and proposals

  • Diagnose your writing strengths and opportunities for growth


Section Six: Now What? 3 Keys to Progress

  • Turn the knowledge you've gained from this course into action

  • Use practice, feedback, and goals to continue growing as a boss writer

  • Create a specific plan for keeping the momentum going


ARE YOU READY TO WRITE LIKE A BOSS? Join me and I'll show you how!

Who this course is for:
  • Business leaders who want to write with confidence, clarity, and impact at work (and in life)
  • Managers who want to improve their communications with coworkers, customers, and clients
  • Individual contributors and creatives who want to help their teams and organizations by writing effective messages
  • This course is *not* targeted for students who wants to take a deep-dive into strategies for writing marketing copy, PR, grants, technical writing, or other *specific* genres of business writing
Course content
Expand all 22 lectures 01:22:54
+ Introduction
2 lectures 03:51

Welcome; I'm so glad you're here! Learn about my background, why written communication is a power skill, what this course covers, and how you'll benefit from this course.

Preview 02:57

Your writing personality influences your writing habits. Figure out which personality you identify with most, and get helpful tips on using all 4 personalities during the writing process.

Activity: What's Your Writing Personality?
00:54
+ The 3Ps Writing Process
5 lectures 20:42

Break writing down into a 3-step process that saves time, reduces stress, and increases the success of your communication.

Introduction
02:13

To write the best emails, reports, and proposals, start by analyzing the context, purpose, and audience of your message before you write.

Step 1: Planning
05:03

Overcome writer's block by tapping into your Madman. Use the Architect to create an outline for organizing your content.

Step 2: Producing
07:32

Show your audience they're worth more than a first draft. Use the Carpenter and the Judge to polish your writing until it shines.

Preview 04:51

Use this checklist of tasks to guide you through the 3Ps Writing Process.

Activity: The 3Ps Checklist
01:03
+ Writing Emails That Get Responses
4 lectures 16:52

Using simple writing strategies can increase your chances of getting great email responses. Learn how to hit "send" with confidence!

Introduction
01:17

Communicating emotional intelligence to your audience is a power skill that shows leadership. These useful tips will help you write emails that build your reputation and persuade audiences.

Preview 06:03

When you notice and mirror your audience's preferred style of communication, you're showing them that you care. Gain credibility and influence with your audience by reflecting how they write.

Reflect Like a Mirror
05:17

The easier you make it for your audience to respond, the more successful your email. Focus their attention on important information, deadlines, and action items. Help your reader help you!

Make it Easy
04:15
This activity will help you practice the strategies you just learned by analyzing and revising a fictional email, and then comparing your changes to mine.
Analyze & Revise
1 question
+ Writing Reports & Proposals That Persuade
4 lectures 15:51

All audiences want to know, "what's in it for me?" Learn how to change your audience's attitudes and actions by writing persuasive reports and proposals.

Introduction
02:12

Different audiences find different types of evidence persuasive. Tap into your audience's hearts and minds to move them to action.

Preview 04:45

Show and tell your audience why they should care about your report or proposal. Prove that your ideas matter by using storytelling principles and psychology techniques.

Illustrate the "So What" Factor
04:36

Organize your reports and proposals with simple persuasive strategy. Grab their attention, build their interest, increase their desire, and call them to action.

Engage & Motivate the Reader
04:18
Pretend that you need $100. Write two different emails asking two different audiences for the money. Your goal is to persuade each audience differently by adapting your messages effectively. Use the strategies you just learned and get creative with your appeals, evidence, and writing style!
Write a $100 Email
2 questions
+ Tactical Strategies for Next-Level Writing
4 lectures 14:46

Take your writing from good to great with these practical tips. Learn how to use the Carpenter and the Judge to write clear, concise, and readable messages.

Introduction
00:47

In business, short and simple writing communicates confidence and empathy to your audience. These strategies focus on ways to make your writing crystal clear.

Preview 06:07

Show your audience that you value their attention by writing concise messages. Build goodwill by saving them time and effort.

Remember Time is Money
03:43

Write professional-looking emails, reports, and proposals that are visually appealing. Help your audience process information more easily with readable writing.

Invite the Reader
04:09
Now that you're a boss writer, it's time to take a deeper look at your style and mechanics. Use this exercise to diagnose your strengths and opportunities for growth with clear, concise, and readable writing.
Analyze & Revise
2 questions
+ Now What? 3 Keys to Progress
2 lectures 03:52

Discover why goal-setting, practice, and feedback are the keys to skill development.

Now What? 3 Keys to Progress
02:37

Use the worksheet to identify YOUR goals, actions, and rewards for using what you learned in this course to continue building your written communication skills.

Activity: Goal Setting & Action Planning
01:15
+ Conclusion
1 lecture 01:43

Congratulations: you're officially a boss writer! Thank you for your valuable time and attention. Please rate and review this course. I appreciate you and your feedback so much.

Congratulations!
01:43