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Market Sizing & Analysis for Tech Startups by Sramana Mitra
Rating: 5.0 out of 5(23 ratings)
84 students

Market Sizing & Analysis for Tech Startups by Sramana Mitra

Learn to Market Size Your Tech Startup Product or Service with Sramana Mitra
Created bySramana Mitra
Last updated 3/2025
English
English [Auto],

What you'll learn

  • The difference between Top Down and Bottom Up Market Sizing.
  • What investors look for in Market Sizing and why.
  • How to develop a TAM / Total Available Market model.
  • Why TAM matters so much.

Course content

2 sections • 11 lectures • 2h 45m total length

  • Introduction2:10

    Explore top-down and bottom-up market sizing, understand what investors seek in TAM analysis, and build a TAM model to size and validate opportunities for tech startups.

  • Market Sizing and Analysis3:25

    Build a defensible market sizing model with clear assumptions and pricing, avoiding 'boiling the ocean.' Determine if the tam supports hypergrowth and meets investor expectations.

  • Market Analysis3:54

    Conduct market analysis, segmentation, and due diligence to uncover an unfair advantage, assess domain knowledge and market size, and plan a go-to-market strategy using the Clarify Your Story questionnaire.

  • Market Sizing and TAM18:01

    Apply bottom-up TAM analysis with granular segmentation and pricing to reveal a realistic market size for 1–20 employee businesses, guiding financing strategy and timeline.

  • Minimum Viable Product3:51

    Define a minimum viable product under tight resources by listing essential functions, omitting nonessential features, and launching early with early adopters who validate willingness to pay.

  • Validation: Become A Value Added Service Provider3:28

    Validate by becoming a value added service provider for an analytics engine in a vertical market, leveraging the vendor channel to access customers and build cash flow and customer intimacy.

  • Customers Don’t Know What They Want15:58

    Explore how to identify customers' unmet needs and problems for tech startups, not just what they want, through lead user insights and cross-functional innovation to create technology solutions.

  • Pitch at Mentoring Roundtable: TAM Analysis Discussion - Frances20:30

    Leverage a bottom-up TAM analysis and a freemium platform to connect players, clubs, leagues, and scouts worldwide. Validate Bolivia traction to quantify demand and revenue.

  • Pitch at Mentoring Roundtable: TAM and Positioning Conversation - Abishek32:12

    Analyze market sizing and positioning for a do-it-yourself seo platform for private medical practices, detailing total addressable market (tam), serviceable available market (sam), pricing, and go-to-market strategies.

Requirements

  • None.

Description

In this course, I'll guide you through the critical process of market size modeling, highlighting common mistakes and providing insightful case studies for your learning.

Understanding the principles behind market sizing is essential for any entrepreneur. You'll learn how to defend your market sizing model effectively, avoiding the pitfall of over-generalization, which often lacks credibility with investors.

Even if you're not seeking investment, it's crucial to assess whether your business concept can scale sufficiently to justify your efforts. Our rigorous approach to market assessment is grounded in our time-tested methods, yet adaptable to your specific circumstances.

Moreover, pricing plays a significant role in market sizing. Before evaluating market potential, you'll need to develop a robust pricing model, a skill covered in another lecture of this course. Understanding pricing is essential for accurate market sizing.

By following the principles outlined in this course, you'll gain the ability to project market size effectively and determine achievable goals within your constraints and time-frame. I'll emphasize the importance of hyper-growth for attracting venture capital and provide strategies for aligning your fundraising efforts with market realities.

Whether you're a seasoned entrepreneur or just starting your journey, mastering market sizing and analysis is crucial for success. Join me as we jump into the intricacies of sizing your market and making informed business decisions. Let's get started on this exciting learning journey together!

Who this course is for:

  • Entrepreneurs trying to start a company.
  • Entrepreneurs trying to test an idea.
  • Entrepreneurs trying to validate an idea.
  • Entrepreneurs trying to size the market for an idea.

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