Marketology
4.5 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
524 students enrolled

Marketology

Market Your Online Course, Make It Convert, Get Social Proof And Traffic & Launch It Like An Expert
4.5 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
524 students enrolled
Last updated 5/2017
English
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn all the important things about platform specific SEO, how to set up the title, subtitle, landing page, course image and much more
  • Practically learn how to launch your course (prelaunch social proof, converting offline presence to online authority, personal branding techniques)
  • Launch! (Presales, initial days, scarcity, ads, funnels and bonuses)
  • Gather feedback, get testimonials and receive 5-star reviews
  • Automate your course conversion (so you don't have to invest any more time in marketing)
  • Understand how you could use Facebook Ads or Webinars to sell your course
  • Know how to price your course, whether it's on your own platform or on Udemy
  • Understand which Social Media platforms to focus on, as well as the differences between Facebook, YouTube, Instagram and Snapchat
Requirements
  • Either have a course live on Udemy or be close to launching a course
  • Have the ability to try new ways of marketing to see what works and what doesn't
Description

Tell us if you know this feeling: you want to start your own project and create an online course. You know how to create the content. You have an idea about filming it, and even if it will be difficult you'll get it done. You thought to yourself - "Will people like my stuff?" and managed to overcome that.

The paradox is that, even if you managed the steps above really well, ultimately the success of your course will be in large part determined by your marketing.

How do you get traffic?

How do you make it appealing?

How do you handle all these different course platforms?

How in the world do you use Facebook Ads and what are funnels ?!

That's where Marketology comes into play. In this course we will give you an overview of all the elements you need to market an online course, regardless of the platform you choose. Discover how to: 

  • Position yourself on online teaching platforms such as Udemy, Skillshare or Teachable 
  • Control the aspects that make your courses convert & build a strong online presence 
  • Master the pre-launch and launch sequences and improve your course quality based on student feedback 

We'll also touch on a number of other topics including Social Proof, improving student engagement, getting feedback from your students or running webinars to promote your product.

This course is intended to act as a roadmap - you'll get the guide to all these steps, but ultimately it will be up to you to pick and choose the advice that suits you the best. There are a number of ways to market your online courses, so choose wisely!

Who this course is for:
  • People interested in promoting their online educational content
  • Beginning and experienced instructors who have a course live and want to know how to attract more students to them
  • Instructors who want to establish their own authority on a particular topic
  • Trainers, educators
Course content
Expand all 30 lectures 01:53:05
+ Platform Positioning
9 lectures 38:49
Here's What Typically Makes A Course Convert
05:10
Part I: What Makes A Course Convert On Udemy
05:30
Part II: What Makes A Course Convert On Skillshare
03:37
Part III: What Makes A Course Convert On Teachable
01:35
The Perfect Price Challenge
08:38
The "Instant Book Launch" Method
03:10
What type of content works for each online platform
04:40
+ Making Your Course Convert
5 lectures 15:56
Introduction
00:33
The Importance Of Titles & Subtitles And How To Use Them
04:21
How To Write A Landing Page That Attracts Students
04:37
Dissection: Promo video
04:34
How To Get The Perfect Course Image For Udemy
01:51
+ Building a Strong Media Presence
4 lectures 13:48
Why You NEED To Have Your Own Website
02:35
What You Need To Know About Facebook For Traffic
04:12
Other Platforms: Instagram vs YouTube vs Snapchat
03:29
+ Pre-Launch Social Proof
3 lectures 10:31
Why Pre-Launch Social Proof Is Crucial
02:23
Personal Brand (offline presence)
04:31
Why Social Proof On Udemy Is Important
03:37
+ The Launch (funnels, scarcity, etc)
6 lectures 22:06
Selling your content *before* you have it
03:01
Here's What You Can Do With A Funnel (And Facebook Ads)
04:45
Building profitable email funnels
03:01
Quick Webinar Tips To Convert Clients
06:11
The exact 3 bonuses you need to add to your course
02:15
The Interview Method
02:53
+ Identifying What Works And Building It Up
2 lectures 07:50
How To Improve Student Engagement
05:04
The Pareto principle applied to course promotion
02:46