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Become Marketo Certified Expert from Scratch

Name: Become Marketo Certified Expert from Scratch
Rating: 3.7 (112 reviews)

All-in-One Marketo Training: Transform Your Skills with Hands-On Projects and Real World Implementations

Created bySukesh Yadav

Last updated 4/2025

English

English [Auto],

What you'll learn

Practical Scenarios and Solutions
Lead Scoring - Automate the process to identify the quality leads for sales
Lead LifeCycle - Automate the process of person flow through the sales and marketing funnel.
SFDC Integration
Marketing Activities/Campaign Management
Marketo Certification Practice Questions
Hands-On Projects for Practice
Data Management - Automated identification of bad records and process it to make your instance neat, clean and efficient.
Marketo REST API
Marketo reports
Assets - Landing Pages, Emails, Forms, Lists, etc.
Marketo Admin
Webhooks
Velocity Scripts
Interview Questions and Answers
Landing Page and Email Templates

Course content

28 sections • 281 lectures • 17h 47m total length

Quick Marketo Overview14:44

List, Smart List and Email39:47
List
This is one of the types of list which is static in nature. the records we store here will remain the same as is. there would be no change in the records count unless we manually add/delete it.

Smartlist
This is one of the types of list which is dynamic in nature. we have to define conditions to pull the records from database. records count will get change automatically whenever there is any update in the database.

Email
Type of emails in marketo - operational and non-operational.

Operational - it is representing your transactional email where do not need to add unsubscribe link at footers.

Non operational - it is representing your promotional email where you have to add unsubscribe link at footers.

Preheader - the text to the right of the subject line that gives a preview of the email.
How to create forms in Marketo?2:13
Form properties to manipulate behavior6:43
Custom HTML in Marketo forms2:12
Deliver a personalized experience in Marketo forms by displaying custom HTML to known visitors, then configure form action and edit draft to show the customized message.
How to create landing page?4:12
Period cost to track expenses1:39
Learn how to use period cost in Marketo to track campaign expenses by month, consolidate entries in USD, and generate revenue reports.
Communication limits1:22
Pre-Exercise to understand analytics behavior0:20
Analytics behavior3:05
Define analytics behavior to segregate marketing tasks from back end activities, and choose normal, inclusive, or operational modes to track the period cost in reporting.
Pre-Exercise to understand channels0:22
Practice calculating email campaign metrics by completing a quick exercise on open rate, click rate, and click-to-open rate, and pause for the next lesson.
Channels in Marketo6:54
Define and create a channel in Marketo, set campaign type and analytics behavior, and track sequential campaign data from send to open, click, delivered, and success to measure program performance.
Pre-Exercise to understand tokens0:26
Tokens in Marketo5:19
Smart Campaign6:49
Learn to build and run a smart campaign in Marketo by defining the target audience, selecting actions such as sending email, and scheduling real-time or time-based executions.
Assignment Practice-Criteria in smart list and its defitions32:30
Assignment Practice - Channel and Smart Campaign (Recordings)19:30

Projects5:34
Project Hints0:56
Solution-Project 12:06
Solution-Project 21:01
Solution-Project 31:17
Configure a trigger campaign to send an auto reply one business day after form submission, using a wait step on business days only with customizable work weeks.
Solution-Project 40:48
Solution-Project 52:03
Solution-Project 64:52
Solution-Project 70:54
Solution-Project 82:26
Solution-Project 91:07
Define a 15k per-send limit and a 1000 capacity cap in Marketo, aborting campaigns that exceed limits and enforce no more than three emails per week.
Solution-Project 101:28
Solution-Project 112:57
Solution-Project 121:12
Solution-Project 131:13
Execute a solution project that creates three reminder emails with three-day gaps, halting on open, and automatically removing recipients from the flow of a Marketo smart campaign.
Solution-Project 141:39
Solution-Project 151:44
Solution-Project 161:20
Solution-Project 171:57
Solution-Project 181:28
Solution-Project 190:34
Solution-Project 200:48
Solution-Project 210:37
Solution-Project 220:51
Solution-Project 232:00
Solution-Project 241:57
Solution-Project 251:30
Solution-Project 261:45
divide total records into four groups using add to list and random sample 25% for each group, creating four static lists, then schedule the smart campaign to auto distribute batches.
Solution-Project 271:13
Create two segments for day and night shifts, then apply dynamic content to the email to automatically send the correct acceptance links and avoid wrong links.
Solution-Project 280:55
Solution-Project 294:01
Learn to fix a mistaken channel in a Marketo webinar by backing up data, moving registrants with a static list and smart campaign, then requalifying to restore the webinar channel.
Solution-Project 301:10

Set 13:43
Set 1 - Solutions3:27
Set 23:59
Set 2 - Solutions2:22
Set 33:10
Set 3 - Solutions1:54
Set 46:19
Set 4 - Solutions6:19
Set 53:52
Set 5 - Solutions2:59
Set 61:09
Set 6 - Solutions1:29
Set 73:01
Set 7 - Solutions0:28
Set 81:32
Set 8 - Solutions0:43
Set 92:01
Set 9 - Solutions0:28
Set 101:31
Set 10 - Solutions0:49
Set 112:35
Set 11 - Solutions1:01
Set 121:51
Set 12 - Solutions0:27
Set 132:08
Set 13 - Solutions0:16
Set 141:26
Set 14 - Solutions0:33
Set 152:21
Set 15 - Solutions0:25
Set 162:03
Set 16 - Solutions0:34
Set 172:10
Set 17 - Solutions0:42
Set 181:51
Set 18 - Solutions0:25
Set 193:02
Set 19 - Solutions0:16
Set 202:20
Set 20 - Solutions0:48
Set 212:09
Set 21 - Solutions0:17
Set 222:23
Set 22 - Solutions0:14
Set 230:38
Set 23 - Solutions0:07
Set 241:15
Set 24 - Solutions0:11
Set 251:31
Set 25 - Solutions0:16
Set 262:41
Set 26 - Solutions0:22
Set 271:38
Set 27 - Solutions0:07
Set 281:10
Set 28 - Solutions0:09
Set 291:29
Set 29 - Solutions0:24
Set 301:34
Set 30 - Solutions0:07
Set 311:30
Set 31 - Solutions0:14
Set 320:51
Set 32 - Solutions0:04

Requirements

Basics of marketing and familiar with marketing platforms. Ex - mailchimp, zoho campaigns, hubspot, etc.

Description

ATTENTION!!! we know the course rating is quite low, but based on the previous feedbacks, we have revised and restructured the entire content. Pls give it a try, as you already have 30 days return policy by Udemy.

WHY SHOULD YOU JOIN THIS COURSE?

You should join this course If you want to become a Certified Expert in Marketo.
You should join this course If you want to Crack Interviews and Secure the Best Marketo Job.
You should join this course If you want to Change Your Domain to Marketing automation.
You should join this course If you are Not a Tech Expert and want to lead a successful career using Marketo.

Expectations from Marketo expert is to work on regular marketing campaigns, build the strategy, implement the strategy, monitor the entire automation ecosystem, automate the flow of leads through the buyer's journey, drive the campaigns to meet the objective, work on reports, lead scoring, lifecycle campaigns, data management, etc.

Becoming a Marketo expert should be the first milestone for anyone new to this platform.

WHAT ARE THE BENEFITS OF JOINING THIS COURSE?

It will be like the bible for all Marketo freshers, they can come back to refer to any part of the element where they will get blocked while performing the job.
It will save you a lot of time, if you try to learn it on your own, it may take 6-12 months which you will get here in 13 hours of video.
It may bring a huge return on investment. How? Let's pretend you complete the course and get a job in the next 3 months with a 50% hike. You will be 9 months ahead of what you gonna get from your self-learning (12 months of a long painful learning journey).
All-time support from the author whenever and wherever you got stuck in learning, in a job.

HOW TO CHECK THE CREDIBILITY OF THE COURSE BEFORE MAKING AN INVESTMENT?

By verifying the author's profile and social networks.

By previewing the course content.

By looking at the curriculum to match your needs.

Is this a risk-free investment? Am I getting any refundable guarantee?

FAQs?

Q) What if this program did not work for me?

Answer: You can submit your request for a refund directly from the Udemy platform.

Q) Can I get support when I get stuck somewhere in the course?

Answer: Yes, absolutely.

Q) What are the prerequisites?

Answer: Knowledge of modern marketing and Marketo foundation.

Q) Would I need access to Marketo?

Answer: It is recommended to have Marketo access for practice.

STILL, HAVE DOUBTS ABOUT BUYING THIS COURSE?

Q) Course Price is high?

Answer: Hmm, Can I ask you a question here, Is this a question of price or value? What kind of result will you get from this course? How much does that worth to you? Does this matter if you are going to make 10 times, 20 times more than the investment you gonna make here?

Q) Is there a money-back guarantee?

Answer: Yes, you will get 30 days money back from Udemy.

Q) What if I would not get results within the guarantee period?

Answer: What if you get the result? It totally depends on your speed and commitment. The guarantee is for the course quality, and I am sure 30 days is enough to decide if this program going to help you out or not. Isn't it?

Q) There are other demanding platforms, Pardot, Hubspot, Salesforce. If I only stick with Marketo, would I not limit my opportunity?

Answer: Learning marketing principles is like graduation and mastering the platform is like post-graduation. You have to go for a specific at an advanced level. Remember, you pay higher fees to specialists, not generalists when you go for medical treatment, think about from that perspective how would you like to make your profile stronger and stand out from the crowd to get paid more. Q) I don't have time, how this program will help me?

Answer: This course has been designed in such a way that you can learn at your own pace. Videos are created in chunks, to the point for each element to explain the concepts.

Q) Technologies are updating every 6 months, will I get support after the course purchase?

Answer: All the updates will be taken care of by me, it will be added in the bonus section as well.

Who this course is for:

Marketing Professionals
Marketo Project Managers
Marketing Automation Specialist
Marketing Automation Managers
Email Marketers

Become Marketo Certified Expert from Scratch

What you'll learn

Explore related topics

Course content

Marketo Overview1 lecture • 15min

Marketo Foundation16 lectures • 2hr 13min

Join Our Marketo Training & Support Community1 lecture • 1min

Assignments for Practice1 lecture • 1min

Marketing Activities Supported by Marketo6 lectures • 1hr 53min

Marketo Database for Managing Records1 lecture • 28min

Dynamic Content1 lecture • 9min

Real World Projects to Work as Practice32 lectures • 55min

Practice Questions for Certification - Professional Level64 lectures • 1hr 40min

A/B Test in Marketo8 lectures • 34min

Requirements

Description

Who this course is for: