Marketo Foundation Training Series by ShowMeLeads

Learn the basics of using Marketo's marketing automation platform through our demonstrations.
Free tutorial
Rating: 3.9 out of 5 (685 ratings)
9,632 students
English
English [Auto]
Learn how to create and use emails, landing pages, and forms within Marketing Activities and The Design Studio of Marketo. In addition, you will be able to begin utilizing static and dynamic lists, as well as program and campaigns.

Requirements

  • Access to a Marketo instance.

Description

The Marketo Foundation Training Series, by ShowMeLeads covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Marketo platform.

The course includes videos supplemented with slides that illustrate how to do the basics within Marketo - such as creating an email, landing page, etc. These assets are implemented through programs, campaigns, and lists, which allow users to target an audience and market to them.

The course is structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Marketo platform. It will take over an hour to complete, and will enable users to successfully begin executing marketing campaigns through Marketo.

Who this course is for:

  • Best suited for users completely new to Marketo. No prior experience is required.

Course content

1 section8 lectures1h 49m total length
  • Marketo: Email Editor
    20:04
  • Marketo: Landing Page Editor
    13:46
  • Marketo: Forms 2.0
    15:03
  • Marketo: Static Vs. Dynamic Lists
    09:43
  • Marketo: Programs and Campaigns
    15:51
  • Marketo: List Import Process
    04:15
  • Marketo: Engagement Programs
    16:05
  • Marketo: Analytics
    14:20

Instructor

Marketo Training
ShowMeLeads Inc
  • 3.9 Instructor Rating
  • 685 Reviews
  • 9,680 Students
  • 1 Course

ShowMeLeads is a full service Marketing Agency in Silicon Valley specializing in generating more revenue by implementing Marketo and SFDC in the most efficient way, which is not only simple but also scalable to serve both short term and long term needs. ShowMeLeads methodology delivers quick insight into the ROI on Marketo and SFDC. We also help fine tune entire lead management and nurturing processes and execute compelling marketing campaigns to fuel sales teams and keep pipelines full.

ShowMeLeads offers comprehensive Marketo Training Boot camp. Topics include:

  1. Marketo Admin and Set Up
  2. Customer Data Management, Lists and Leads
  3. Creative Assets- Images, Forms Landing Pages and Emails
  4. Engagement Programs, Programs and Campaigns
  5. Lead Scoring and Drip Campaigns
  6. Reporting and Analytics