Marketo Foundation Training Series by ShowMeLeads

Name: Marketo Foundation Training Series by ShowMeLeads
Rating: 4.3 (818 reviews)

Learn the basics of using Marketo's marketing automation platform through our demonstrations.

Created byShowMeLeads Inc

Last updated 1/2015

English

English [Auto],

What you'll learn

Learn how to create and use emails, landing pages, and forms within Marketing Activities and The Design Studio of Marketo. In addition, you will be able to begin utilizing static and dynamic lists, as well as program and campaigns.

Course content

1 section • 8 lectures • 1h 49m total length

Marketo: Email Editor20:04
Learn how to create and edit emails in Marketo using the email editor, building campaigns in the design studio with templates, tokens, images, links, and tables.
Marketo: Landing Page Editor13:46
Learn to build a winning Marketo landing page from templates using drag-and-drop assets, images, rich text, and forms. Preview, adjust, and publish to track data and nurture leads.
Marketo: Forms 2.015:03
Learn how to create and customize Marketo forms 2.0 with the form editor, add and arrange fields, set validation, hidden fields, and progressive profiling for better lead capture.
Marketo: Static Vs. Dynamic Lists9:43
Compare static lists imported into Marketo with dynamic smart lists driven by filters and advanced logic, using marketing activities, lead databases, and criteria like job title and annual revenue.
Marketo: Programs and Campaigns15:51
Learn how programs drive marketing operations in Marketo foundation, with campaigns as child campaigns, using local assets, progression steps, tags, and smart lists to manage trade show initiatives.
Marketo: List Import Process4:15
Import lists into Marketo from a file, match leads by email, update or create records as needed, using clean data and a three-step process: select file, preview, import options.
Marketo: Engagement Programs16:05
Marketo foundation training shows how to create engagement programs with streams, cadences, and transition rules. Learn program management, recording, and engagement stream performance reporting to optimize campaigns.
Marketo: Analytics14:20
Explore Marketo analytics to create and customize lead, email, landing page, program, campaign, company, and web page reports; use smart lists, timeframes, and grouping to measure marketing impact.

Requirements

Access to a Marketo instance.

Description

The Marketo Foundation Training Series, by ShowMeLeads covers the fundamentals that are necessary for users to begin leveraging their marketing operations through the Marketo platform.

The course includes videos supplemented with slides that illustrate how to do the basics within Marketo - such as creating an email, landing page, etc. These assets are implemented through programs, campaigns, and lists, which allow users to target an audience and market to them.

The course is structured to give users the basic knowledge that they need to be able to create simple marketing campaigns through the Marketo platform. It will take over an hour to complete, and will enable users to successfully begin executing marketing campaigns through Marketo.

Who this course is for:

Best suited for users completely new to Marketo. No prior experience is required.