Marketo for Managers
4.0 (146 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
638 students enrolled

Marketo for Managers

Finally! A course for the busy marketer to master the essentials of Marketo
4.0 (146 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
638 students enrolled
Created by Steven Moody
Last updated 2/2019
English
English [Auto], French [Auto], 4 more
  • German [Auto]
  • Italian [Auto]
  • Portuguese [Auto]
  • Spanish [Auto]
Price: $199.99
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Key vocabulary of Marketo and marketing automation
  • How to troubleshoot common issues in Marketo systems
  • Create seven actionable reports to optimize your marketing
  • Understand common mistakes in report creation
  • Produce creative assets without a designer or developer
  • Master the three types of Marketo programs
  • Create advanced reports to improve your sales marketing alignment and your system quality
  • Build a business case for Marketo best practices
Requirements
  • You will need access to a Marketo instance. Occasionally a student finds this course useful without the software, but you'll get more out of the course if you can practice
Description

Tired of videos teaching you how to push buttons?  This course is designed for the busy manager or executive who wants conversational fluency in Marketo, not a technical certificate.  You'll learn how to use the essential elements of Marketo, but also how the principles of healthy systems and the reports you need to evaluate your system right now. 

The course includes walkthroughs and slides covering the key concepts of Marketo, including Engagement Programs, Lead Scoring, and Analytics. 


At the end of this course, you'll know exactly where to focus your resources to optimize your system, and how to fill in for an admin when they leave. 

Who this course is for:
  • I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.
Course content
Expand all 36 lectures 02:26:16
+ Introduction
2 lectures 03:48

Welcome to the course

Preview 02:17

Understand the structure of the course, some examples of how different people might use the course, and how to engage with the course

Preview 01:31
+ Speak like a Marketo Rockstar
6 lectures 27:02
Troubleshooting Marketo
06:02
The Business Case for Marketo
02:52
How to get the most out of the Marketo Community
05:53
Section 2 Quiz
3 questions
+ Master Basic Reports
9 lectures 31:33
Why reports?
01:03
Where do I get my best leads? Create a leads by source report
03:59
Which job titles perform best? Create a Leads by Job Title Report
04:01
How are my emails doing? Create an Email Performance Report
06:11
Which Companies Secretly Admire Us? Create a Website Visitors Report
03:34
Which web pages convert the best? Create a Top Performing Web Pages Report
02:11
What has Marketing done lately? Create a Leads by Quarter Report
03:52
Which Programs Drive the Most Revenue? Create a Program Performance Report
03:44
Common pitfalls in Marketo reporting
02:58
+ Produce creative assets - even without a designer
4 lectures 19:46
Intro to Design Studio
00:53
Generate better leads with Marketo Forms
06:27
Create landing pages that convert
03:23
Create a professional looking email
09:03
Section 4 Quiz
2 questions
+ Programs
8 lectures 36:59
Intro
00:45
Anatomy of a Best Practice Program
07:45
Creating a Basic Email Program
03:08
Introduction to Complex Marketo Programs
01:50
List Imports
02:52
Smart Campaigns
03:07
Introduction to Engagement Programs
02:54
Create an Engagement Program
14:38
Section 5 Quiz
3 questions
+ Advanced Reports
6 lectures 26:39
Intro
01:08
Are my MQLs getting enough love?
03:52
How awful is my lead scoring model?
08:54
How dirty is my database?
06:13
The Hidden Cost of Unsubscribes
01:38
Should I trust my Marketo reports?
04:54