Key vocabulary of Marketo and marketing automation
How to troubleshoot common issues in Marketo systems
Create seven actionable reports to optimize your marketing
Understand common mistakes in report creation
Produce creative assets without a designer or developer
Master the three types of Marketo programs
Create advanced reports to improve your sales marketing alignment and your system quality
Build a business case for Marketo best practices
You will need access to a Marketo instance. Occasionally a student finds this course useful without the software, but you'll get more out of the course if you can practice
Tired of videos teaching you how to push buttons? This course is designed for the busy manager or executive who wants conversational fluency in Marketo, not a technical certificate. You'll learn how to use the essential elements of Marketo, but also how the principles of healthy systems and the reports you need to evaluate your system right now.
The course includes walkthroughs and slides covering the key concepts of Marketo, including Engagement Programs, Lead Scoring, and Analytics.
At the end of this course, you'll know exactly where to focus your resources to optimize your system, and how to fill in for an admin when they leave.
Who this course is for:
I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.
7 sections • 36 lectures • 2h 26m total length
Introduction2 lectures • 4min
How to get the most out of this course
Speak like a Marketo Rockstar6 lectures • 27min
Essential Marketo Concepts
Advanced Marketo Concepts
The Business Case for Marketo
How to get the most out of the Marketo Community
Section 2 Quiz
Master Basic Reports9 lectures • 32min
Where do I get my best leads? Create a leads by source report
Which job titles perform best? Create a Leads by Job Title Report
How are my emails doing? Create an Email Performance Report
Which Companies Secretly Admire Us? Create a Website Visitors Report
Which web pages convert the best? Create a Top Performing Web Pages Report
What has Marketing done lately? Create a Leads by Quarter Report
Which Programs Drive the Most Revenue? Create a Program Performance Report
Common pitfalls in Marketo reporting
Produce creative assets - even without a designer4 lectures • 20min