Marketing Your Wedding Business

Before getting into specific tools and methods for marketing, its important to take a step back and understand marketing as a whole. What makes people buy? Specifically, what encourages brides and grooms to buy? How do you position yourself and communicate this value to your target audience? How do you determine a target audience in your area? This module covers all of these topics to equip you for the journey ahead.

In this day and age, we are hit with marketing messages from just about everywhere. Its important to find your own unique voice, which stands out in the noise and captures the attention of those around you. This module gives you specific instructions on how to develop and use your own unique skillsets and experiences, and create a unique voice and sales pitch from it.

Selling and strong communication go hand in hand in this industry, and in many cases makes the difference between a sale or no sale. This module discusses the importance of communication in selling.

This module builds on Module 3.1 by giving specific, actionable best practices to ensure that your initial communication, and follow ups help you to translate more inquiries into sales. It also gives specific tips on streamlining the process so that you can complete all of this efficiently, and still have time to run your business.

In this section, we take a detailed look into the best tools for selling to the modern day bride. Seemingly, there is a new hot social network or tool which goes to market daily, but in this section we help you to narrow down where to focus. Not every social network is positioned to help you sell, and those which are positioned well must be used correctly to yield results! There is a big difference between using a social network socially, and using it to sell, and this section gives you specific instructions on maximizing your use of Instagram and Facebook. It is important to really maximize the use a couple of social networks rather than spread yourself thin, while being ineffective on all of them. This module also discusses Search Engine Optimization, and ways that you can easily optimize your website to get ranked in search engines like Google and Bing, and get more leads.

This module shows you the best ways to use wix to manage your website design and Search Engine Optimization.

This module shows you the true selling power of Instagram, and best practices for getting more followers and turning followers into clients.

In this video, you'll learn about the correct and efficient ways to use Facebook Ads to reach newly engaged couples in your area, and to get them to engage with you.

You're all done! Here I will share a few parting words to help you to manage your time, and ensure that you put all of the skills that I've shared with you to good use!!