
Introduction
How to conserve your attention and become a Creator Not a Consumer
How to conserve your attention and become a Creator Not a Consumer
The Practical Magic of Marketing Automation
Respect your audience’s attention
Niching for the win
How to Respect Your Audience's Attention
Give 'em what they want
Dial up Humility
TMI: How Much is Too Much
How to Avoid Over-sharing
History of Propaganda
What Serial Killers teach us about marketing
Rock Stars and Idols: The Truth
Proof that we’re moving beyond propaganda tactics
Building a tribe
From marketing to experience making
You're in the business of creating assets
What is Humility
There’s no competition for you: Become “unselved” and win
Why we need humility in marketing
Pitfalls of Pedestal Marketing
Why you need community
Types of authority issues & how to redress them
False Humility Issues
Imposter Syndrome Solutions
Conceit Issues
Masterminding for truth
Dealing with Trolls
It’s Not About You - marketing your ‘unselved’ self
Approaching Testimonials, User Generated Content & Customer Avatar work
Primary Research is Key: How to crowdsource the exploration of your topic
How to use Customer Journey Mapping and Storytelling to build an audience
Purify the Rah Rah: Inject marketing techniques that work with your authentic message
Success Stories: creatives, coaches and healers who are winning through humility
Curiosity Mindset
Become a leader in your community through proper relationships and staying curious
Resilience Mindset
Learn practical tools and processes to prepare to share on video and at live events.
You don’t have to be boastful or disingenuous to market your offering nor do you have to understate yourself. There is a clear path to sharing your authentic message and earning the trust of a large tribe of followers.
This course will help you find that path.
If you’ve ever been turned off by cocky, bombastic or pushy marketing tactics, and you’ve avoided marketing your offering for this reason, this course is for you.
I’ll prove to you why the world is ready for a new type of messaging; grounded in authenticity and humility. And I’ll show you how you can take the techniques that have been proven to work, inject them with your authentic message and win the hearts of as many people as you need to.
With frameworks and techniques developed from the study of virtue-based psychology, you’ll learn powerful ways to translate the passion you have for your modality or business into scalable impact.
People ask marketers for quick results but struggle to give themselves the attention they need to really express their service in a way that connects. That’s understandable, no one has shown them how to connect with and protect their authentic expression.
This course is a distillation of over a decade of real-life experience: everything I teach in the course, I have applied to my own business and life as well as to the marketing assets I help my clients develop.
It will help you make the necessary internal transformation so you can use modern marketing strategies without falling for the associated humility issues they sometimes come with.
You will overcome limitations stopping you from delivering your message and build true confidence and authority which will increase your influence in a powerfully grounded way.
You’ll learn:
A new perspective on marketing: away from control, domination and manipulation and toward openness, connection, sharing and community building.
Critical steps you can take to become the authority in your niche.
Actionable strategies to infuse your marketing with your authentic message and connect with an aligned audience.
How to avoid insincere and manipulative marketing techniques which alienate your audience and eventually reduce your own faith in your message.
How to inject humility into marketing systems that work.
Clear techniques to prepare yourself for photoshoots, videos, live webinars and events and really ‘show up’ for your audience.
How to get out of your own way and share your message with humility in video, webinars and live events and build a loyal following.
By taking this course you’ll be able to build marketing assets that are congruent with your purpose, that connect with your audience and that you’ll continue to be proud of for years to come.
Who this course is for:
Creative and empathic individuals who are ready to face what’s stopping them from building a personal brand worthy of their gifts.
People who would rather do marketing right than hustle and hassle their audience.
Creatives, Social Entrepreneurs, Holistic Health Practitioners and Therapists who want to bring their authentic self to their business offering, their information products and their marketing assets.
Leaders, managers, coaches, mentors, instructors, consultants, experts, want to not only build the power of humility in their lives but invite more authenticity in those around them.
It’s not going to be easy. I’ll challenge you to question some long held beliefs about yourself, about humility and about marketing and there’s a few habits you’ll have to let go of and a few you’ll have to introduce.
If you want simple ToDos, hacks, tips and tactics, this course is not for you.
If you don’t want to delve deeply into your own psychology and uncover and transform the parts of you that are stuck with shame, don’t take this course.
You don’t have to be a rock star to build an audience! You don’t have to be anyone but you.
In fact, being yourself is the most powerful way to grow your audience.
I’ll show you how to use the power of Humility to share your message and your business far and wide.
Looking forward to seeing you in the course - enrol now!
Jo Silva
Instructor