How to Create a Marketing Video for Your Business or Product

Name: How to Create a Marketing Video for Your Business or Product
Rating: 3.9 (582 reviews)

Learn how to create simple, but powerful marketing videos to boost sales and conversions by yourself.

Created byiMarket XL

Last updated 12/2014

English

What you'll learn

By the end of this course you will be able to create powerful sales videos for your business and products
You will master the process of audiovisual production
Learn the art of mixed media productions

Course content

3 sections • 10 lectures • 39m total length

Getting Started2:30
On this lecture you will find out all that you need to know to follow along this course.

We will be using Final Cut Pro, but you can use any other video editing software like Sony Vegas or Movie Maker. You choose. You will also learn the main phases of video production and which is the one we’re going to focus on. During this whole course you will be shown how I create a marketing video, so by the end of this course you too can do the same.

Gathering Footage1:41
Before starting out Final Cut Pro, it's essential that we gather all of the media we will use in just one folder.
Editing Software & Hardware Requirements1:34
Once again, we will be using Final Cut pro for the edition. It's reccomended to have a pc with more than 2 GB of RAM to have all the performance we need to create and render videos.
FInal Cut Walkthrough2:37
Learn all you need to know about Final Cut.
Importing Media3:23
To be able to edit your footage, you must first import it into the program. Learn all about this here.
Creating Professional Audio12:00
Audio production consists on background music, sound effect and voice overs. It's important to keep the background music low so that it doesn't interfere with the voice over and it doesn't interrupt the message.
Adding Your Visual Elements4:31
Video production consists of images and footage that you combine with the audio to deliver the message.
Matching Audio to Images the Easy Way6:30

Requirements

Final Cut Pro
Or any video editor where you can mix images, text and audio

Description

Video marketing is a simple but powerful SKILL you can use to leverage your business, products and services.

Efficient marketing videos are simple and can be done by virtually anyone with the right guidance.

We understand the impact that video marketing has over the selling process. That's why we created this course, to help people like you get the skills you need to produce your very own marketing videos.

Every product can be explained through VIDEO, and it's scientifically proven that they have a much higher influence over regular marketing methods.

In this course you'll learn:

the basics behind video production
how to write a good sales script
how to mix audio, video and text
how to deliver a message in an audiovisual fashion.

We got our guy Max to record himself creating a simple marketing video for a fictitious product and to go through all of the production process.

He's going to tell you exactly what you need to know to be able to start creating videos by yourself.

In the promo video we included the sample video that you will be able to create when you enroll in this course.

Who this course is for:

Business owners and marketers

How to Create a Marketing Video for Your Business or Product

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 3min

Production7 lectures • 32min

Conclusion2 lectures • 4min

Requirements

Description

Who this course is for: