Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
What you'll learn
- Understand the different advertising pricing model
- Create an advertising budget based on marketing objective
- Compare advertising effectiveness across different pricing models and advertising channels
Requirements
- Basic spreadsheet skills (e.g. Excel, Google Sheet)
Description
Are you new to the world of advertising?
You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.
- What is CPC?
- What is PPC?
- What is CPM?
- What is CPA?
- Which is best for me?
- How do I budget?
If you have these questions, you've found the right course!
This course will explain these various pricing models, so you can create your advertising budget accordingly.
This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.
If you want to dive into online advertising, but don't know where to start, start here now! See you in class!
Who this course is for:
- Beginners to online advertising
- Business owners starting to build an advertising budget
- NOT for anyone who is already experienced with online advertising. This is a beginners course.
Course content
- Preview05:54
- 00:12Just one more jargon
- Preview03:40
Instructor
![Jeannie Chan](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.0 Instructor Rating
- 346 Reviews
- 5,062 Students
- 6 Courses
I am a brand strategist who isn't afraid tackle business problems big or small. I have built my career by asking questions. With a relentless pursue for the daring questions that would lead to inspired new thinking, I have delivered measurable results to organizations of varying sizes in varying industries. I have ignited growth in Fortune 500 companies, startups, and nonprofits, with multi-million dollar budget to no budget at all.
Currently, I serve as a Brand Leader for a 9-figure business, for a leading brand in veterinary medicine with award-winning work recognized by the industry. Beyond veterinary medicine, I have lend my expertise in fields such as personal care, pet nutrition, aviation, fashion, and more. Furthermore, I am passionate in my nonprofit work, and have served as an adviser for a number of organizations.
In my free time, I enjoys playing with words through my writings. I have experimented with authoring short stories. I have also shared my expertise in business and marketing through published articles.
I received my Bachelor in Economics and her Master in Business Administration from Washington University in St. Louis. I live in Midtown Manhattan in New York City. My small apartment is also the humble abode for the two cats I serve and the man I love. I escape the hustle and bustle of city life through my travels, enjoying the local cuisine and relaxing at neighborhood coffee shops.