Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
- 33 mins on-demand video
- 3 articles
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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Try Udemy for Business- Understand the different advertising pricing model
- Create an advertising budget based on marketing objective
- Compare advertising effectiveness across different pricing models and advertising channels
- Basic spreadsheet skills (e.g. Excel, Google Sheet)
Are you new to the world of advertising?
You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.
- What is CPC?
- What is PPC?
- What is CPM?
- What is CPA?
- Which is best for me?
- How do I budget?
If you have these questions, you've found the right course!
This course will explain these various pricing models, so you can create your advertising budget accordingly.
This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.
If you want to dive into online advertising, but don't know where to start, start here now! See you in class!
- Beginners to online advertising
- Business owners starting to build an advertising budget
- NOT for anyone who is already experienced with online advertising. This is a beginners course.
In this lecture, we will go step by step in setting up a spreadsheet for your sales funnel. We will show what are the formulas and how the different fields relate to each other.
In this lecture, we will go step by step in setting up a spreadsheet for your media budget based on a CPM pricing model. We will show what are the formulas needed to calculate your budget and how the different fields relate to each other. We will also look at how your sales funnel will affect your media budget.
In this lecture, we will go step by step in setting up a spreadsheet for your media budget based on a CPC pricing model. We will show what are the formulas needed to calculate your budget and how the different fields relate to each other. We will also look at how your sales funnel will affect your media budget.
In this lecture, we will go step by step in setting up a spreadsheet for your media budget based on a CPA pricing model. We will show what are the formulas needed to calculate your budget and how the different fields relate to each other. We will also look at how your sales funnel will affect your media budget.
You cannot design an advertising budget if you do not have a good grasp of your revenue potential. This bonus lecture is a preview of the course Business Strategy: Find out your revenue potential in 15 min available here on Udemy. This introduction video showcases a common pitfall in revenue planning.
You cannot design an effective advertising plan if you do not have an understanding of the consumer's decision journey and the barriers in path-to-purchase. This bonus lecture is a preview of the course Marketing Strategy: Why are they not buying your product? available here on Udemy. This introduction video showcases a framework toward understanding path-to purchase and opportunities to intercept to advertising.