Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
3.6 (19 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,276 students enrolled

Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

Understand the different pricing models for the different advertising media, so you can budget according to your goals.
3.6 (19 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,276 students enrolled
Created by Jeannie Chan
Last updated 7/2018
English
English [Auto]
Current price: $11.99 Original price: $19.99 Discount: 40% off
2 days left at this price!
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This course includes
  • 33 mins on-demand video
  • 3 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the different advertising pricing model
  • Create an advertising budget based on marketing objective
  • Compare advertising effectiveness across different pricing models and advertising channels
Requirements
  • Basic spreadsheet skills (e.g. Excel, Google Sheet)
Description

Are you new to the world of advertising?

You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon.

  • What is CPC?
  • What is PPC?
  • What is CPM?
  • What is CPA?
  • Which is best for me?
  • How do I budget?

If you have these questions, you've found the right course!

This course will explain these various pricing models, so you can create your advertising budget accordingly.

This course is designed for beginners. We'll go through each basic concept and industry jargon. We'll apply the concept into spreadsheet, showing you step-by-step how to set up your budget.

If you want to dive into online advertising, but don't know where to start, start here now! See you in class!

Who this course is for:
  • Beginners to online advertising
  • Business owners starting to build an advertising budget
  • NOT for anyone who is already experienced with online advertising. This is a beginners course.
Course content
Expand all 13 lectures 34:10
+ Introduction to Media pricing
3 lectures 09:46

In this lecture, you will learn the various types of media pricing model, and learn the industry jargon.

Preview 05:54
Just one more jargon
00:12

In this lecture, you learn about the sales funnels and how that will affect your media budget.

Preview 03:40
+ Practical examples in Spreadsheets
8 lectures 18:06

We will get started with setting up a spreadsheet, so you can build out your media budget. The spreadsheet is also downloadable as a class resource for your reference.

Downloadable reference material
00:16

In this lecture, we will go step by step in setting up a spreadsheet for your sales funnel. We will show what are the formulas and how the different fields relate to each other.

Preview 01:12

In this lecture, we will go step by step in setting up a spreadsheet for your media budget based on a CPM pricing model. We will show what are the formulas needed to calculate your budget and how the different fields relate to each other. We will also look at how your sales funnel will affect your media budget.

How to set up a CPM budget?
05:55

In this lecture, we will go step by step in setting up a spreadsheet for your media budget based on a CPC pricing model. We will show what are the formulas needed to calculate your budget and how the different fields relate to each other. We will also look at how your sales funnel will affect your media budget.

How to set up a CPC budget?
02:29

In this lecture, we will go step by step in setting up a spreadsheet for your media budget based on a CPA pricing model. We will show what are the formulas needed to calculate your budget and how the different fields relate to each other. We will also look at how your sales funnel will affect your media budget.

How to set up a CPA budget?
01:04

In this lecture, we will go step by step in setting up a spreadsheet, so you can compare the different pricing models. By doing this, you can select the media method that would work best for you.

How to compare the different pricing models?
05:46
Class wrap up
00:49
Facebook group
00:34
+ Bonus materials!
2 lectures 06:17

You cannot design an advertising budget if you do not have a good grasp of your revenue potential. This bonus lecture is a preview of the course Business Strategy: Find out your revenue potential in 15 min available here on Udemy. This introduction video showcases a common pitfall in revenue planning.

Bonus preview: Introduction to Market Sizing
02:58

You cannot design an effective advertising plan if you do not have an understanding of the consumer's decision journey and the barriers in path-to-purchase. This bonus lecture is a preview of the course Marketing Strategy: Why are they not buying your product? available here on Udemy. This introduction video showcases a framework toward understanding path-to purchase and opportunities to intercept to advertising.

Bonus preview: Introduction to the Consumer Decision Journey
03:19