Strategic Self-Marketing for Professionals
What you'll learn
- Learn how to boost your online presence
- Target your website to the ideal client persona
- Understand your client's goals and motivations
- Embrace Technology
Requirements
- Previous marketing and/or sales experience is an asset
- A professional who wants to promote their brand image
Description
There are many digital marketing techniques. This course will give you some great ideas. As a professional, it is essential to create a positive image. Most professionals will create differentiate themselves from others. They will undertake activities to show that their knowledge and experience are better than others in their field. As your profession is knowledge-based, it is essential to provide a positive image.
This course will first cover the 20 professional marketing tips. These include the following: Ditch the general messaging, find your unique value proposition and flaunt it, optimize your website for your ideal client persona, personalize your online presence, be a resource matchmaker, understand your client’s goals and motivations, and use a public relations approach, host your own 'genius bar', embrace technology, write a book, work smarter, not harder, measure the right things, be consistent, don't be afraid to invest more, be an advocate for your community, hire a professional, and finally, if it's not broken, don't fix it. Then we will talk about the 8 Easy & creative marketing ideas for Professionals. These include: 1. Lunch and Learn 2. Publish Newsletters, 3. Host a Seminar or Webinar, 4. Reach out to Journalists, 5. Send out Cards, 6. Speak at Meetings, 7. Professional Website, 8. Sponsor Youth Sports
Who this course is for:
- Business professionals looking to use marketing to boost their image
Instructor
Currently, Professor at a major College & University in Ontario, Canada.
Previous experience includes work at the major Financial Firms in Canada as a Financial Advisor for over 10 years.
Also attained certifications in Project Management and Six Sigma quality improvement. Managed projects in firms in Canada for 5 years to improve efficiency using six sigma tools.
Undertook R&D, quality and operations management in food processing companies for 10 years in international firms.
Qualified with MBA (UK), MSc, PMP
I've been teaching the certification courses for over 10 years. Some courses I provide guidance on:
My expertise is to help you pass the financial courses:
1. Canadian Securities Course CSC,
2. Conduct Practices Handbook CPH,
3. Canadian Insurance Course CIC,
4. Life insurance license LLQP,
5. Investment Funds in Canada IFIC
6. Six Sigma Green Belt certification
7. Project Management (PMP)
8. ASQ QCM/OE Exam
9. Computer skills such as Google, Microsoft, Excel Word, Onedrive etc.
I explain the formulas and math in simple ways. I have been working in the financial industry in insurance, banking, food manufacturing, and investments and thus can provide practical experience also.