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Strategic Self-Marketing for Professionals
Rating: 4.5 out of 5(4 ratings)
2,322 students

Strategic Self-Marketing for Professionals

Best marketing tips for business professionals to elevate their career
Created byAizad Adam Ahmad
Last updated 9/2023
English
English [Auto],

What you'll learn

  • Learn how to boost your online presence
  • Target your website to the ideal client persona
  • Understand your client's goals and motivations
  • Embrace Technology

Course content

2 sections • 8 lectures • 1h 18m total length

  • 20 Professional Marketing Tips15:41

    Target your audience with clear personas, run a focused content marketing campaign on social media, and articulate a unique value proposition to differentiate yourself and attract ideal clients.

  • 8 Easy & Creative Marketing Ideas for Professionals9:12

    Leverage a premium semi-custom website with brand integration and custom pages to optimize online prospecting, referral capture, and lead generation, plus a dedicated website specialist and search engine marketing.

  • Advisor Website and Video Studio7:25

    Discover eight creative marketing ideas for professionals, including lunch and learns, newsletters, seminars or webinars, journalist outreach, sending cards, speaking at meetings, a professional website, and sponsoring youth sports.

  • Email & Social Media Marketing3:45

    Leverage email and social media marketing with e cards to share regulator-reviewed, advisor-centric content such as articles, videos, calculators, and market summaries while saving time and boosting client touchpoints.

  • Semi Custom website & Search Engine Marketing9:40

    Develop a semi-custom advisor website and execute search engine marketing to engage prospects. Use video studio, regulator reviewed content, and webinars to educate clients and grow your brand.

  • Digital Advertising, E-cards & Emails, and E-Newsletters & Market Summaries16:02
  • Print Marketing & Workshops9:17

    Leverage compliant digital advertising to boost brand visibility, drive site traffic, and stay top of mind with clients through targeted ads, retargeting, and automated email campaigns.

  • Event Marketing and Intelligence Prospecting7:48

    Leverage event marketing and intelligent prospecting to attract qualified seminar attendees through webinars, in-person events, direct mail, and concierge services, powered by AI insights and multichannel content.

Requirements

  • Previous marketing and/or sales experience is an asset
  • A professional who wants to promote their brand image

Description

There are many digital marketing techniques. This course will give you some great ideas. As a professional, it is essential to create a positive image. Most professionals will create differentiate themselves from others. They will undertake activities to show that their knowledge and experience are better than others in their field. As your profession is knowledge-based, it is essential to provide a positive image.

This course will first cover the 20 professional marketing tips. These include the following: Ditch the general messaging, find your unique value proposition and flaunt it, optimize your website for your ideal client persona, personalize your online presence, be a resource matchmaker, understand your client’s goals and motivations, and use a public relations approach, host your own 'genius bar', embrace technology, write a book, work smarter, not harder, measure the right things, be consistent, don't be afraid to invest more, be an advocate for your community, hire a professional, and finally, if it's not broken, don't fix it. Then we will talk about the 8 Easy & creative marketing ideas for Professionals. These include: 1. Lunch and Learn 2. Publish Newsletters, 3. Host a Seminar or Webinar, 4. Reach out to Journalists, 5. Send out Cards, 6. Speak at Meetings, 7. Professional Website, 8. Sponsor Youth Sports

Who this course is for:

  • Business professionals looking to use marketing to boost their image

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