Marketing Tips for Group and Team Programs
What you'll learn
- Create a marketing plan for an upcoming workshop, retreat, or teleclass
- Identify key needs and preferences of clients/participants attending the program
- Understand marketing foundations such as the 5 Ps
- Communicate the benefits of your group or team program
- Identify the pros and cons of several of the standard marketing vehicles for group/team programs - speaking, blogging, social media, networks
- Determine which promotional strategies will be most effective for your program
- Identify and schedule your promotional strategies
- Identify your strengths as a marketer/business owner, along with the areas you are passionate about, and how that interfaces with your client needs
- Complete more than a dozen worksheets which will support you in creating a plan and strategy for marketing your next workshop, retreat, webinar, group or team coaching program.
- Identify immediate, medium and long term opportunities available to you for marketing and promoting your programs
Requirements
- Have a group or team program which they want to market, designed or in the planning stages
- Have access to the internet and a computer
- It can be benefical (but is not mandatory) to complete part 1 of the Tips for Your Group and Team Programs which focuses in on design and implementation issues for workshops, retreats, team and group programs.
- Be ready to get into action with marketing and promotion! Marketing is about execution so you will be more successful if you are ready, and willing, to take action consistently
Description
Are you a coach, trainer or independent professional who wants to run their own group or team program? Perhaps you want to launch your own workshop, retreat, teleclass, webinar or Udemy program. The Marketing Tips for Your Group of Team Program provides more than a dozen practical, actionable tips and a dozen worksheets to support you in getting “voices on the line" and “bums in the seat".
Group program success relies on you being able to bring a group together so marketing is just as important as a good design. That's why this program zooms into marketing, while design and implementation tips are covered in a separate program I offer here at Udemy in the 28 Tips for Your Group and Team Programs.
Group and team programs are a valuable way to scale your impact and reach, while increasing revenue. The 2012 Global Coaching Survey from the International Coach Federation found that 94 % of coaches said they offer 1 or more services in addition to coaching. On average coaches offer almost three additional services on top of coaching. Services include: Consulting (62%), Training (60%), Facilitation (50%), Mentoring (34%), Teaching (29%). Many of these require marketing skills to bring larger groups of people together at one time.
The Marketing Tips for Your Group and Team programs course addresses 7 key success areas for marketing, along with 9 tactical tips for filling your group and team programs. We also explore five promotional strategies commonly used to spread the word about programs and build your platform – networking, blogging, article writing, speaking and social media. You will explore what strategies and approaches work best for you and your clients/students/participants.
I'll also be challenging some of the commonly held myths about marketing group and team programs.
By the end of the program you will be able to:
- Describe the needs, preferences, and other demographics of your ideal participant
- Communicate the benefits of your group or team program
- Understand marketing foundations such as the 5 Ps
You will also:
- Identify which promotional strategies you want to use in promoting your programs
- Create a promotional calendar
- Explore opportunities facing you and prioritize them into immediate, medium and long term.
- Learn 9 tactical tips for filling programs
- Consider which approaches you want to use to boost your visibility
- Explore at five vehicles used to market programs and build your platform– video, blogging, article writing, speaking engagements and social media
The program includes almost 30 lectures, more than 12 worksheets, and several hours of video. Why reinvent the wheel? As your instructor I have successfully marketed hundreds of group programs including webinars, workshops, teleclasses, group and team coaching program, as well as corporate engagements.I've also trained, spoken to and connected with several thousand coaches, trainers and other professionals on group and team program issues, through my writing (I am the author of Effective Group Coaching), speaking and train-the-trainer and coach-the-coach work I undertake.
Ready to amp up your marketing? Let's take a look at what you can tweak and do more consistently to strengthen your marketing efforts for your next team or group program, whether it is a workshop, retreat, webinar, teleclass or group or team coaching program. Enroll now to get practical, actionable ideas to support you in accelerating your results and reducing your learning curve. We also use the discussion board to enable you to share insights and some of your own weekly commitments.
Who this course is for:
- Marketing tips are applicable to those running workshops, retreats, teleclasses, and/or group coaching and team coaching
- The program is geared for coaches, trainers and other professionals who are marketing and promoting group or team programs
- This program does not cover design or implementations tips which is covered in my Tips for Your Group and Team Programs Course
- This program is geared for people who are ready to explore for themselves the strategies and actions that will work best for themselves and their clients.
- This program is NOT for those expecting a quick fix, "silver bullet" or blueprint for filling every one of their programs.
- This program is geared for those ready, and excited, about learning, getting into action, testing, tracking and tweaking their marketing activities.
Instructor
- 4.4 Instructor Rating
- 22 Reviews
- 204 Students
- 3 Courses
Well known for her practical and applicable approaches with learning, Jennifer Britton is based in the Toronto, Canada. She is the author of Effective Group Coaching (Wiley, 2009) and From One to Many: Best Practices for Team and Group Coaching (Jossey-Bass, 2013). For the last two and a half decades Jennifer has taught, coached, and trained professionals all over the globe. Involved in formal and informal education since the late 1980s, Jennifer has taught tens of thousands of hours at post-secondary institutions, through online programs, workshops, retreats and in classroom based training.
In 2004 Jennifer founded Potentials Realized, a Canadian-based performance improvement company dedicated to supporting leaders, teams and organizations with leadership, teamwork, and performance issues.
Leadership and teamwork are two topics Jennifer is passionate about. During the first thirteen years of her career Jennifer worked with the United Nations, and other international organizations as a Program Director and Program Manager. By the age of 26 she was leading and directing programs involving hundreds of staff and volunteers, and dozens of communities, demonstrating the real power of collaboration and teamwork. This focus on exceptional team leadership, collaboration and capacity building continues today in her training, educational programs, coaching and consulting work.
Her work today is varied including coaching teams, as well as working with new and experienced leaders including virtual team leaders. Jenn also works with solopreneurs, particularly those in the coaching and training industries, who want to create exceptional programs for their own clients. Building onto several years of teaching business studies as the post-secondary level, her work with business owners is grounded in support of creating a powerful vision, honing their leadership foundations, and creating a business that works for their needs and lifestyle.
An avid writer, Jenn leads the Teams365 blog for team leaders, and the Group Coaching Ins and Outs blog for coaches.
Starting in late 2014, Jennifer is pleased to bring the Virtual Retreat process to the on-demand platform of Udemy. In 2015, she looks forward to developing several more online courses for her two main audiences - for leaders and their teams, as well as for service based professionals (coaches, consultants and trainers). Jennifer continues to offer group coaching programs, customized training, and International Coach Federation approved Continuing Coach Education programs through Potentials Realized.
Jenn holds a Masters in Environmental Studies, a Bachelor of Science in Psychology. She is also a Professional Certified Coach, and a Certified Performance Technologist. You can visit her online at Potentials Realized or at the links below.