Marketing Tips for Group and Team Programs

This lecure explores one of marketing's most foundational frameworks - the Five Ps. This lecture will help you specify what you are offering through your group or team program - whether it is a workshop, retreat, teleclass, team or group coaching program, or webinar.

Make sure to download the accompanying worksheet to take notes as you listen into the 5 Ps lecture.

Knowing Your Audience, or clients, is key to not only designing, but marketing a group or team program of interest and appeal. This lecture explores several questions for you to consider as you think about your ideal attendee or client.

This lecture also has a downloadable worksheet for you to complete on your ideal client.

As discussed in Lecture #4 of the Marketing Tips program, Knowing Your Group or Team members is critical for not only design but also marketing.

Spend 15 minutes before you move to the next lecture reflecting on what you know of your client group. Identify what areas you may need to do some research around and who can help you with this.

This lecture looks at the core area of the One Page Plan, a central activity of this program. As someone marketing for group and team programs you may have multiple one page plans for your different focus areas. Plans are key in capturing data and also being a format which can be shared with others on your team (subcontractors, Virtual Assistants (VA) etc.

Make sure to download and print off several copies of the One Page Plan framework. Your exercise this module is to spend 15 - 30 minutes planning using the One Page Plan framework.

Planning is a key part of marketing success. Download a coup of the one page plan framework to capture your plans. Use mutliple one pagers to develop and track plans in different areas - i.e. writing, social media, client outreach etc.

This lecture gets you thinking about and writing about the benefits of your program. Being able to describe your program is key to successful marketing of your group or team program.

Take a few minutes to outline what you see as the benefits for your progam. What can people expect to leave your program with? What will they learn and/or explore during their participation?

In this lecture we explore the different platforms you might be using - webinars, retreats, teleclasses/teleseminars, group and team coaching as well as on demand programming. We look at the pros and cons of each and also some of the benefits.

You are invited to complete the worksheet on benefits which has you articulate your top 3-5 benefits of your program, and then revise them in light of this lecture. Make sure to download the related Benefits worksheet.

Download the benefits worksheet which accompanies the two lectures on Benefits. What are the main benefits of your upcoming program? How would you describe it? How would others describe it? Take time to draft your top 3-5 benefits and test these out with others to see how they resonate.

When we think about marketing, we often think about promotion. This lecture provides an overview of some of the promotional strategies you may want to consider when marketing your group or team program. You will also want to go a little deeper into five of the specific strategies mentioned here, with the subsequent "In the Spotlights" around video, blogging, article writing, speaking and video.

Make sure to download the Promotional Strategy Roadmap which accompanies this lecture as an exercise.

Maketing Tip #2 includes an activity which will also hlep you get clearer on which promotional strategies you may wish to incorporate into your marketing.

This lecture explores using speaking as a marketing vehicle to fill your group and team programs - workshops, retreats, teleclasses or webinars. Three separate types of speaking opportunities are explored in this 10 minute video as well as some practical tips around speaking.

Make sure you download the related one page worksheet on In the Spotlight - Speaking as you listen into this lecture.

In this 12 minute video I share my own experience of blogging over the last 10 years, pointing to some practical tips around using blogs as a vehicle to build your platform, and market your group or team programs, or your coaching or training services.

Make sure to download the In the Spotlight - Blogging worksheet which accompanies this lecture.

This lecture explores four key social media vehicles you may want to use short term and long term for building community, and also alerting others to your upcoming group and team programs.

Make sure to download the In the Spotlight - Social Media worksheet which accompanies this lecture.

In the Spotlight - Article Writing, gets you to consider the medium and long term platform building strategy of article writing. As you listen into this lecture, consider how article writing could be a way to build your platform, establish your thought leadership, develop your tribe/followership and share valuable content.

Make sure to download the In the Spotlight - Article Writing worksheet which accompanies this lecture.

In the Spotlight - Networking gets you to consider how you can leverage the power of your networks (live, social and virtual) in support of marketing your group or team programs, as well as your business in general.

This lecture is accompanied by a worksheet you can use to complete the exercise in this lecture on Mapping Your Network.

Just as I would in any group or team program I run (workshops, retreats, team or group coaching, or teleclass) I like to create a pause at the mid-point to allow us to take stock of what successes and learning there has been in the first half of the program. I would invite you to consider the questions I pose here around your experience so far, as well as what your focus will be for the remaining part of the prorgram.

I talk about the importance of having one page plans completed - Be sure to download a blank copy if you do not have one on hand.

This lecture gets you to think about what are the "low hanging fruits" or immediate opportunities around marketing your group or team program right now. Perhaps you have an upcoming speaking engagement where you can promote the event, or maybe you have scheduled to post about it on your blog. This lecture gets you to first identity the different opportunities which are available to you around marketing, and then using the worksheet, identify your key branches immediately, short term and longer term, rooting them in your values.

The Low Hanging Fruit Worksheet accompanies the lecture on Marketing Tip #3 - Consider your low hanging fruit. You will want to complete this during and/or after listening to this lecture. Recommended time 15 - 30 minutes.

consistency and tracking means for you in the context of your marketing of your workshop, retreat, webinar etc. I go though several questions you will want to consider when thinking about consistency and tracking.

Maximizing your impact and message is key in marketing. In this lecture we explore your point of leverage, or the sweetspot, where strengths, passions and client needs align.

Be sure to download the Sweetspot exerise and have it available as you listen into the call.

The Marketing Sweetspot activity is completed in the lecture of Marketing Tip #5. As you listen into the lecture, have a copy of this available. What do you notice about your Sweetspot? What next steps do you want to add to your One Page Plans?

In building any business, it is important that our prospective clients get to know us, and what we have to offer. As they get to experience us, hopefully they like what they see. This then can lead to trust in our services and abilities which hopefully translates to purchasing.

This lecture gets you to consider what activities you are undertaking to boost your Know, Like and Trust factor.