Marketing
Fundamentos de marketing
Estrategia de marketing
Marketing: Fundamental Skills in 1 hour
4,3 (2 valoraciones)
Las valoraciones de los cursos se calculan a partir de las valoraciones individuales de los estudiantes y de muchos otros factores, como la antigüedad de la valoración y la fiabilidad, para asegurar que reflejen la calidad del curso de manera justa y precisa.
1.101 estudiantes inscritos

Marketing: Fundamental Skills in 1 hour

Learn key marketing concepts and market your business using different marketing tips, tools and strategies.
4,3 (2 valoraciones)
Las valoraciones de los cursos se calculan a partir de las valoraciones individuales de los estudiantes y de muchos otros factores, como la antigüedad de la valoración y la fiabilidad, para asegurar que reflejen la calidad del curso de manera justa y precisa.
1.101 estudiantes inscritos
Creado por Weverton Gonçalves
Publicado el 8/2015
Inglés
Inglés [automático]
Vista previa de este curso
Marketing: Fundamental Skills in 1 hour
Precio actual: 13,99 € Precio original: 19,99 € Descuento: 30 % de descuento
¡Esta oferta termina en 5 horas!
Comprar ahora
Garantía de reembolso de 30 días
Este curso incluye
  • 1,5 horas de vídeo bajo demanda
  • Acceso de por vida completo
  • Acceso en dispositivos móviles y TV
  • Certificado de finalización
Training 5 or more people?

Dale a tu equipo acceso a más de 4.000 de los mejores cursos de Udemy en cualquier momento y lugar.

Prueba Udemy for Business
Lo que aprenderás
  • Learn easily what is marketing
  • Master the essencial marketing concepts in just 1 hour.
  • Digital marketing and social media marketing - Discover how Facebook, Twitter and the Internet transformed marketing dynamics
  • Break into marketing world by discovering how marketing professionals use marketing strategy
Requisitos
  • No previous knowledge required.
Descripción

Marketing 101: The essential for success is solid introduction to the marketing discipline, broken down into 16 short lectures – including the marketing function in organizations, the Internet as marketplace, challenges and opportunities, segmentation, targeting, positioning and the traditional and modern marketing mix.

In Marketing 101: The essential for success you will invest only 1 hour of you time to learn about marketing. Here you will have high quality education for a very low price.

This course provides key insight on marketing as a key business process, its link to overall business strategy, and how online and social media marketing is changing the face of marketing.

We will discuss the importance of marketing planning, including key concepts such as segmentation, targeting and positioning.

This course will also address the traditional Marketing Mix, its evolution and its critical role in marketing planning and execution.

¿Para quién es este curso?
  • This course is designed to everyone interested in quickly discover what is marketing
  • Student insterested in become marketing professionals by learning marketing strategies
  • Non-marketing professional who wants to know how marketing is inserted in their organization.
  • Non-marketing professionals who wants to know how marketing, digital marketing, marketing strategies are inserted in organizations
  • New online entrepreneurs who want to know what is digital marketing and social media marketing
Contenido del curso
Ampliar todo 18 clases 01:18:34
+ – Social Media and Online Marketing
4 clases 21:07

By the end of this lesson students will be able to identify the main characteristics of Internet Marketing

The Internet marketplace
01:50

By the end of this lesson students will be able to identify the main tools used in digital marketing, social media marketing and other Internet marketing tools.

Internet marketing tools
12:53

By the end of this lesson students will be able to identify the opportunities and the challenges internet maketing imposes.

Opportunities and challenges
05:41
Summary
00:43
+ – Segmentation, Targeting, and Positioning
5 clases 22:12
STP and marketing
05:23

By the end this lesson students will know in detail how marketers use segmentation as a fundamental marketing strategy.

Segmentation
05:15
By the end this lesson students will know in detail how marketers use targeting as a fundamental marketing strategy.
Targeting
02:15

By the end this lesson students will know in detail how marketers use

positioning as a fundamental marketing strategy.

Positioning
08:42
Summary
00:37
+ – The Marketing Mix
4 clases 16:16
Marketing strategy
01:51
The traditional marketing mix
06:22
The modern marketing mix
07:28
Summary
00:35