Marketing: Fundamental Skills in 1 hour
4.3 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,101 students enrolled

Marketing: Fundamental Skills in 1 hour

Learn key marketing concepts and market your business using different marketing tips, tools and strategies.
4.3 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,101 students enrolled
Last updated 9/2015
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn easily what is marketing
  • Master the essencial marketing concepts in just 1 hour.
  • Digital marketing and social media marketing - Discover how Facebook, Twitter and the Internet transformed marketing dynamics
  • Break into marketing world by discovering how marketing professionals use marketing strategy
Requirements
  • No previous knowledge required.
Description

Marketing 101: The essential for success is solid introduction to the marketing discipline, broken down into 16 short lectures – including the marketing function in organizations, the Internet as marketplace, challenges and opportunities, segmentation, targeting, positioning and the traditional and modern marketing mix.

In Marketing 101: The essential for success you will invest only 1 hour of you time to learn about marketing. Here you will have high quality education for a very low price.

This course provides key insight on marketing as a key business process, its link to overall business strategy, and how online and social media marketing is changing the face of marketing.

We will discuss the importance of marketing planning, including key concepts such as segmentation, targeting and positioning.

This course will also address the traditional Marketing Mix, its evolution and its critical role in marketing planning and execution.

Who this course is for:
  • This course is designed to everyone interested in quickly discover what is marketing
  • Student insterested in become marketing professionals by learning marketing strategies
  • Non-marketing professional who wants to know how marketing is inserted in their organization.
  • Non-marketing professionals who wants to know how marketing, digital marketing, marketing strategies are inserted in organizations
  • New online entrepreneurs who want to know what is digital marketing and social media marketing
Course content
Expand all 18 lectures 01:18:34
+ Social Media and Online Marketing
4 lectures 21:07

By the end of this lesson students will be able to identify the main characteristics of Internet Marketing

The Internet marketplace
01:50

By the end of this lesson students will be able to identify the main tools used in digital marketing, social media marketing and other Internet marketing tools.

Internet marketing tools
12:53

By the end of this lesson students will be able to identify the opportunities and the challenges internet maketing imposes.

Opportunities and challenges
05:41
Summary
00:43
+ Segmentation, Targeting, and Positioning
5 lectures 22:12
STP and marketing
05:23

By the end this lesson students will know in detail how marketers use segmentation as a fundamental marketing strategy.

Segmentation
05:15
By the end this lesson students will know in detail how marketers use targeting as a fundamental marketing strategy.
Targeting
02:15

By the end this lesson students will know in detail how marketers use

positioning as a fundamental marketing strategy.

Positioning
08:42
Summary
00:37
+ The Marketing Mix
4 lectures 16:16
Marketing strategy
01:51
The traditional marketing mix
06:22
The modern marketing mix
07:28
Summary
00:35