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Marketing Success Programme for SMEs and sole traders

Name: Marketing Success Programme for SMEs and sole traders
Rating: 5.0 (3 reviews)

Includes 62 templates to download & 48 lessons to enable you to create & implement your profitable marketing action plan

Created byJoanne Wilson FCIM

Last updated 1/2023

English

English [Auto],

What you'll learn

Learn how to write a marketing programme for your SME or sole trader business
48 bite size videos and 62 editable downloadable templates
Create your marketing strategy, positioning statement and USP
Build your essential marketing pillars that you can use in all your campaigns
Learn how to implement offline and digital marketing to grow your business profitably
Create a six month tactical action plan that tells you what marketing to do when - bespoke to your business
This programme works for both B2B and B2C or Retail or Ecommerce

Course content

13 sections • 47 lectures • 4h 57m total length

Introduction0:58
Hello! Welcome to the Marketing Success Programme!

I am so excited that you have chosen to invest in yourself and your business and decided to use this Marketing Success Programme to help you get growing! Thank you.

Wishing you every success.

Joanne.
© FTG Consulting (Nottingham) Ltd
Please remember all content contained within this programme is Copyright FTG Consulting (Nottingham) Ltd. You may not copy or use it for any purpose other than your own learning, and then only if you have purchased this course from FTG Consulting (Nottingham) Ltd.
You may not share it with others, allow others to copy it, or use it for any purpose.
By continuing with the course, you agree to the above Terms and Conditions.

Competitor Analysis2:56
Explore competitor analysis by researching direct and indirect rivals, using desk-based internet research and offline methods, including mystery shopping, to benchmark messaging, customer experience, and delivery.
PESTLE analysis2:22
Template for External Analysis
How to fill in Template 2 - PESTLE Analysis4:08
Use a PESTLE external analysis to identify opportunities and threats from the economy, monitor trends from news and industry reports, and track legislation such as GDPR.
Internal Analysis1:54
Internal Analysis template
How to fill in Template 38:16
I have included a BONUS spreadsheet for you to use to help you with your numbers. Once you have downloaded the 'Figures you Need to Know in your Business' spreadsheet you will see two main columns. The grey column is just an example. You simply need to put your figures in the yellow column. The formulas behind the scenes will work out what you need to know. The instructions are on the spreadsheet. It is essential that you know the numbers in your business.
Module 2 Marketing Analysis Recap Quiz

The Marketing Mix2:22
Product or Service3:20
Price4:45
Discover how pricing drives profitability and strategy. Use psychological pricing with three options, upselling, loss leaders, cost leadership, promotions, and payment terms to attract customers.
Place / Distribution2:04
Explore distribution as a route to market by evaluating online, shop, direct sales, franchising, distributors, network marketing, affiliate models, licensing, and other channels to grow your business.
People / Process / Physical Evidence4:16
How to fill out template 7 - the marketing mix4:26
End of Module 7 - The Marketing Mix - Recap Quiz
BONUS! Live Lesson Replay - How to use all 7 Marketing Ps54:38

The Communication Continuum3:02
Navigate the communication continuum for promotion by moving customers from know to like to trust, possibly try, then buy, repeat, and refer through ongoing relationship building.
How to fill in the 5 stages of awareness template8:09
Online Marketing Tools12:47
Integrate online and offline marketing with consistent messaging to build trust and drive purchases. Leverage tools like websites, social media, SEO, email, content, reviews, and remarketing to engage all stakeholders.
Offline Marketing Tools10:34
The best kind of marketing1:30
Recognize that there is no best kind of marketing. Tailor your approach to your ideal client and business, and deliver fabulous customer service.
Build your authority and trust2:19
End of Module 8 - Promotion - recap Quiz
BONUS! Live Lesson Replay - Create 3 months of social media content in one day55:37

Introduction to campaign-building pillars1:38
Explore the nine pillars of campaign building, applying marketing thinking to define your ideal client and journey, using pillar worksheets to brainstorm and build your first campaign.
What is their itch? How to fill in Campaign Builder Pillar 1 template2:45
Explore campaign builder pillar one by focusing on the customer's current itch, emotions, symptoms, and ultimate goals, and translate benefits, not features, into your marketing messages.
What is their problem? How to fill in Campaign Builder Pillar 2 template2:12
Identify your ideal client's actual problem, clarify why it holds them back, and fill pillar two with detailed actions to solve their marketing challenge.
What has been tried before? How to fill in Campaign Builder Pillar 3 template1:23
Before & After. How to fill in Campaign Builder Pillar 4 template1:18
Identify the customer’s current situation with specific detail, then describe, in concrete terms, the future benefits after using your product or service, for pillar four of the campaign builder.
What VALUE do you provide? How to fill in Campaign Builder Pillar 5 template2:20
Values. How to fill in Campaign Builder Pillar 6 template1:47
YOUR story. How to fill in Campaign Builder Pillar 7 template2:00
Why don't people buy? How to fill in Campaign Builder Pillar 8 template2:01
Brainstorm and address why customers don’t buy, list objections, and negate them with compelling reasons; acknowledge legitimate concerns and show why your solution beats alternatives to build trust.
Cost of Delay. How to fill in Campaign Builder Pillar 9 template1:23
Learn to quantify the cost of delay for ideal clients and your business. Use Pillar 9 template to motivate action and move customers over the line.
End of Module 9 - Your 9 Marketing Pillars - Recap Quiz

Requirements

No marketing experience needed. Every step you need to take is explained. Downloadable templates are provided for every stage of the process.

Description

Do you crave marketing direction? Do you want a customer attraction system?

If the answer is yes . . .

You need a marketing plan.

A repeatable process that gets results.

I have been writing and implementing marketing plans for small and medium-sized businesses for 20+ years.

I have seen the huge difference a marketing plan can make to a small business. From dabbling at marketing with random communications to a laser-sharp plan focused on your ideal customers. Results skyrocket.

Everything I have learnt about small business marketing is available to you through the Marketing Success Programme.

You don't need to re-create the wheel. I've done the work for you.

Does your business have between 1 and 50 people? Are you looking for more business? Do you want a marketing system? A marketing plan? Do you wish you knew where to start?

Do you want an easy way of creating a marketing plan so that you can just get on with it and then make the customer attraction happen?

Perhaps you manage a business or maybe you have been asked to do the marketing but have no marketing background? Or maybe you are in marketing and want a refresher? Perhaps you are a consultant and want to help your clients with their marketing?

I hear you. I am here for you.

You want a marketing programme. You want it to work, and you would like some help.

If any of this resonates with you, then you are in the right place.

BUY NOW for a step-by-step guide on how to write and deploy a marketing programme (including 62 downloadable templates to make it easy for you to make the magic happen!).

See you inside :-)

Joanne Wilson FCIM

Chartered Marketer & Professional Copywriter

Who this course is for:

Business with between 1 and 50 people
Sole traders
Marketing professionals wanting a refresh
Consultants wanting a framework to share with their clients (eg business coaches / accountants etc)
People beginning a career in marketing
People wishing to get a job in marketing and wanting an understanding of how to create a marketing plan to grow a business
B2B or B2C or Retail or Ecommerce

Marketing Success Programme for SMEs and sole traders

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 1min

Module 1 - Customer Research2 lectures • 13min

Module 2 - Marketing analysis5 lectures • 20min

Module 3 - SWOT1 lecture • 4min

Module 4 - Goal Setting and KPIs2 lectures • 9min

Module 5 - Marketing Strategy2 lectures • 20min

Module 6 - Customer Avatar2 lectures • 11min

Module 7 - The Marketing Mix7 lectures • 1hr 16min

Module 8 - Promotion7 lectures • 1hr 34min

Module 9 - Your Marketing Pillars10 lectures • 19min

Requirements

Description

Who this course is for: