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Marketing strategy:Learn how to sell online step by step
Rating: 5.0 out of 5(1 rating)
3 students

Marketing strategy:Learn how to sell online step by step

The complete marketing and strategy course for every online seller
Created byApostle/Prophet Tapishi Levis Tangunung
Last updated 10/2021
English
English [Auto],

What you'll learn

  • How to set up marketing strategy for a new business
  • How to start selling with your new marketing strategy
  • Best platforms to get started for free
  • Tools you need and best practical steps to follow

Course content

1 section • 8 lectures • 51m total length

  • Introduction1:41

    Explore how a marketing strategy defines your product, sets price relative to competitors, chooses place, and designs promotions to influence consumers with limited resources and grow the brand.

  • Why do you need marketing strategy?1:04

    Discover why a focused marketing strategy guides the use of limited resources, reaches your target audience in a crowded market, and drives sales toward the end goal.

  • How to set up marketing strategy6:25

    Define your budget and market demand, identify competitors and future customers, set up a landing page with automation, and use Google Analytics to optimize pages, traffic, and devices.

  • Method 1 target platform2:46

    Define your audience and analyze competitors to choose your target platform using Facebook and other social media. Use Google Forms surveys and keyword searches to uncover platforms hosting your product.

  • Method 2:Target competitors7:46

    Target competitors by researching keywords, analyzing rival e-commerce sites, and evaluating product types, pricing, features, and content to sharpen your own online weight-loss product strategy with tools like SimilarWeb.

  • Method 3:Target audience2:58

    Identify your target market and competitors with free tools, assess market rates, and analyze sites for content and backlinks to benchmark and align product, price, place, and promotion.

  • Professional way of carrying out competitors analysis8:46

    Identify your target audience by analyzing competitors and user data, using tools like Google Analytics and keyword research, then conduct practical competitive analysis across search, social, and review platforms.

  • Part B marketing strategy with website: upcoming19:45

    Learn to build a marketing website using a website builder, choose a domain or subdomain, select templates, edit content, add CTAs, and publish with a professional landing page.

Requirements

  • You need to create a free landing page

Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:


Business Strategy

Management and Leadership

Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:


Building a Marketing plan

Conducting marketing research

Collecting primary data for marketing research

Performing client segmentation

Selecting a target customer group

Understanding the 4Ps of Marketing

Classifying a firm’s products

The importance of product branding

Subtleties of product packaging

Understanding the factors shaping product pricing

The right way to approach product pricing

Organizing product distribution

Setting up an effective promotional campaign

Working with the four Ps of Marketing in a dynamic environment

Establishing and Tracking KPIs

Calculating and monitoring Customer Lifetime Value

Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.


This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.


So, what are you waiting for?


Click the “Take this course” button and let’s begin this journey together!

Who this course is for:

  • Anyone who want to sell online
  • For marketing analysis entrepreneurs
  • For store owners
  • Beginner affiliate marketers

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