Marketing strategy made easy.
4.1 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
387 students enrolled

Marketing strategy made easy.

Simple strategies to create a winning marketing plan
4.1 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
387 students enrolled
Created by John Rees
Last updated 10/2017
English
English [Auto]
Current price: $23.99 Original price: $34.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • How to think more simply about developing a marketing plan.
  • How to use a Market Opportunity Assessment to quickly assess market potential.
  • How to use the Compass framework to develop a complete marketing plan.
  • How to build a strong pipeline of sales prospects to sell to
Requirements
  • No previous marketing experience is required, just an ability to learn and take action.
Description

This course is for anyone who wants to launch a product or service in a way that’s most likely to succeed. If you don’t think you have the skills to be a marketeer, think again! 

This short course is based on strategies and skills that are proven to deliver the best results in the most effective way. You will learn four key things;

  1. How to think more simply about developing a marketing plan.
  2. How to use a Market Opportunity Assessment to quickly assess market potential.
  3. How to use the Compass framework to develop a complete marketing plan.
  4. How to put the plan into action to build a strong pipeline of sales prospects to sell to.

As with all my programmes, no previous experience is needed. The only thing you do need is an open mind, the desire to succeed and the commitment to use the ideas in your business.


Who this course is for:
  • Anyone who wants to understand more about how to create a marketing plan.
  • Solopreneurs and business owners at micro and small businesses.
Course content
Expand 17 lectures 01:24:12
+ Introduction
17 lectures 01:24:12
How to create meaningful goals
02:15
Channels for getting to market
03:25
Forces that can impact your success
05:53
Action plan to build an audience
06:57
Using email effectively
04:22
Case study on how to get a meeting
02:52
Building an opt-in mailing list
04:11
Using Social Media to build a following
07:50
Creating a great network with LinkedIn
09:17
Why direct mail can still work well
02:54
How to get the best results using the phone
04:59
Exhibitions and events
04:09
How to get the best from events
06:06
How to maximise the value of networking events
04:11
Bonus: Simplicity
02:56