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Marketing Strategy in the Pharmaceutical Industry
Rating: 4.5 out of 5(227 ratings)
858 students

Marketing Strategy in the Pharmaceutical Industry

A guide for an impactful Brand strategy
Created byMohamed Wafik
Last updated 7/2025
English
English [Auto],

What you'll learn

  • Pharmaceutical product life cycle
  • Forecasting Long range
  • Pricing methodology
  • Profitability and P&L statement
  • Military based Marketing Strategies
  • Blue Ocean strategy
  • New launches Strategies
  • Anti-generics strategies

Course content

5 sections • 9 lectures • 1h 26m total length

  • Concept 1 - Product Life Cycle (PLC)13:59

    Explore the pharmaceutical product life cycle from pre-launch through decline, including forecasting, launch planning, and profitability considerations across introduction, growth, maturity, and decline.

  • Concept 2 - Forecasting10:38

    Learn to build forecasts in pharmaceutical industry using benchmarks: brand history, similar products, first in class, or close analogue, then adjust for internal and external factors to sharpen market-share predictions.

  • Concept 3 - Pricing8:15

    Analyze how pricing decisions in pharmaceuticals respond to regulatory approval, tenders, and price elasticity of demand, balancing efficacy and disease burden to optimize profitability.

  • Concept 4 - Profitability7:30

    Assess profitability via the P and L statement, deriving net sales from gross sales minus costs, and evaluate brand profitability as a percentage of sales.

Requirements

  • No special experience is needed

Description

This course is suitable for individuals who are seeking a better understanding and a clear view of practical & effective marketing strategies used by Pharmaceutical marketing experts in real life.

The course is designed by a professional Pharmaceutical marketer carrying more than 14 years of practical experience from 5 multinational companies:

Astrazeneca, Eli-lilly, Novartis, GSK & Sandoz.

In addition to a wealth of scientific marketing knowledge.


Creating this course as a blend between general marketing textbooks and practical Pharmaceutical experience will give you a unique perspective that is not available elsewhere.


This course is divided into 2 sections.


Section 1: Explaining 4 foundational strategic concepts and their applications:

1- Product life cycle

2- Forecasting

3- Pricing

4- Profitability

Understanding Those 4 concepts and how can they affect your strategic choices is a critical foundation that will immerse you in what experts do in multinational pharma companies.


Section 2: The 4 strategy categories.

1- Military based strategies

2- Blue Ocean strategy

3- New Launches 4 strategic choices

4- Anti Generics strategy


Enjoy a course that is fully designed on pharmaceutical examples & illustrations, that is fully considering the special nature of the industry & products.

Since you are reading this description I want to congratulate you for discovering such a unique course that is full of real examples and stories from the pharmaceutical market.


All the core scientific information is supported with references, so you can go and have further readings to expand your knowledge.


Enrol now, I wish you a fruitful & informative journey!


Who this course is for:

  • Individuals who are seeking a good vision & a clear understanding to Practical & effective marketing strategies used by experts in real-life.

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