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Marketing Strategy: Practical Guide to Growing Your Business
Rating: 4.6 out of 5(9 ratings)
23 students

Marketing Strategy: Practical Guide to Growing Your Business

Segmentation, the 7 Ps, SWOT Analysis, USP and KPIs - Build a Plan That Actually Works
Created byLisa Newton
Last updated 10/2023
English

What you'll learn

  • Define a clear marketing strategy and understand how it differs from a marketing plan
  • Apply the 4–7 Ps marketing mix model to create a compelling offer for your target market
  • Segment your market effectively and identify the ideal customer group for your product or service
  • Conduct a SWOT analysis and use it to sharpen your value proposition and USP
  • Select the right communication channels and build a budget-conscious marketing plan
  • Set and track KPIs to measure the success of your marketing activity and adjust your strategy over time

Course content

4 sections • 18 lectures • 4h 36m total length

  • Introduction to the course2:49
  • Introduction to the course tutor15:02

Requirements

  • Have a product, service or business idea in mind that you can apply the strategy to
  • No prior marketing experience needed - this course starts from the foundations

Description

Do you know what you're selling, but struggle to reach the right people and turn interest into sales? A clear marketing strategy is the difference between hoping for customers and systematically attracting them.

In this course, I walk you through a complete, practical marketing strategy framework - from understanding your market all the way through to measuring results. By the end, you'll have a fully built marketing plan you can put to work immediately.

Here's what you'll cover:

The Marketing Foundations - Understand the difference between a marketing strategy and a marketing plan, the role marketing plays in business growth, and how to use the powerful 4–7 Ps model to build a compelling offer.

Building Your Marketing Strategy - Define exactly what you're selling, analyse your market and competition, identify your ideal target customer, conduct a SWOT analysis and craft a strong value proposition and USP.

Communication, Distribution and Budgeting - Choose the right channels to reach your audience, plan your communications, set a realistic marketing budget and learn how to track and measure your results using KPIs.

Next Steps and Real-World Application - Prepare for the challenges every marketer faces and leave with a clear action plan to keep building on your strategy.

What makes this course practical is the included Marketing Strategy workbook. As you work through each lecture, you fill in the plan - so by the time you finish, you don't just understand marketing strategy, you have one. Most students complete it in a single day.

Whether you're starting from scratch or sharpening what you already have, this course gives you a framework you'll come back to again and again.

Ready to stop guessing and start growing?

Who this course is for:

  • Small business owners who have never built a formal marketing strategy
  • Entrepreneurs launching a new product or service and needing a clear go-to-market plan
  • Marketing students who want a practical, applicable framework not just theory
  • Anyone who has tried marketing without a plan and wants to do it properly

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