Marketing Strategy for Business:The Complete Master Guide
- 15 hours on-demand video
- 2 articles
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Create a Strategic Marketing Plan
- Master effective Market Segmentation
- Earn more from your Key Customers
- Understand if your marketing efforts are profitable
- Use gamification strategy effectively
- Ten essential Questions to your Marketing Team
- 10 Quick Lessons to Make your Strategy Stand Out
- Good business knowledge
JUST UPDATED :
How to prepare a Strategic Marketing Plan: In order to write a proper strategic marketing plan, you first need to have a good market strategy to be captured in the plan.
Prepared and presented by Professor Malcolm McDonald, author of over 50 books including the best seller Marketing Plans: How to Prepare Them, How to Profit From Them, this course covers the key points of how to develop a great strategy and link it to a great strategic marketing plan.
It contains 10 modules that break down the work into manageable pieces and which will give you a full understanding of how to do it and profit from it. Each module contains essential principles, tools, templates, and actions that will help you apply the ideas and achieve your goals.
Quantified Value Propositions: Our research shows that only 5% of companies have financially quantified Value Propositions and developing them will differentiate your company. Even if you have little differentiation, the very act of financially quantifying the benefits will give you an advantage over your competitors.
This course is for anyone interested in understanding value more deeply and especially for anyone dealing with customers in the business-to-business (B2B) sector.
We are confident that by completing this course you will have the potential to earn thousands of extra dollars from customers by translating your offers into solid monetary terms that demonstrate the real contribution you make to their profitability.
8 Strategic Marketing Masterclass: From prof. Malcolm McDonald (Seller of more than 500.000 Marketing Books adopted in Top MBA Universities worldwide), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author).
Will answer your most compelling question: Is your business thriving because the market you are selling to is growing OR because your strategy is working well?
Most businesses are going well ONLY because the market they are in is growing. Once the market is shrinking they close down. The real companies are able to thrive in ANY market condition because they KNOW how to implement STRATEGIC marketing tactics.
From Top Marketing Experts the best marketing strategy for your business
Key Account Management = to find how to classify and manage your best customers
Market Segmentation= the first question you should ask when you launch a product
Advanced Market Segmentation= how to get the best from your segmentation
Marketing Planning= how to generate an effective marketing plan
Marketing Planning Implementation= how to implement an effective plan
Marketing Accountability= is your marketing profitable?
Gamification of Strategy = how to use game for create competitive advantage
Ten Questions a CEO Should Ask the Marketing Team= making marketing a strategic part of your company
- Chief Marketing Officers
- Strategic Business Units
- Advanced Marketing Students
In this module you will learn how to underpin boring, mostly useless profit and loss accounts with relevant market-based information that actually explains what caused the numbers to happen in the first place. Directors will then listen to you intently.
In this module you will learn how to kick start your strategic marketing planning process using this simple, step-by-step approach to mapping the future direction of your organisation. It has been tried and tested on hundreds of organisations around the world, big and small and it always works brilliantly
In this module you will learn why correct market definition is crucial in marketing planning rather than the failed approach of defining markets in terms of products and services. It then goes on to explain a quantitative methodology for mapping the value of your market from end-to-end and establishing who the decision makers are.
In this module you will learn not to ask customers stupid questions about what they want. It goes on to explain what proper, needs-based segmentation is and sets out a quick, uncomplicated way of segmenting your market based on the theory of orthogonality--but please don't be concerned, as you do not have to understand this theory
This module starts by explaining why the time-wasting SWOT Analysis taught on many marketing education programmes are in the main useless. It goes on to explain a step-by-step quantitative methodology for completing SWOTs that lead to improved performance.
In this module you will learn how to array all your principal products/services for markets relative to each other according to the potential of each to grow your profits over the planning period and according to your relative competitive strengths in each. It then goes on to spell out how to set marketing objectives and strategies for creating shareholder value added
Effective Marketing Planning pulls together marketing thought, understanding and practice into two distinctive plans. As you work through this blog, you might find you have some gaps in your marketing knowledge; I have suggested other blogs to read to help you fill those gaps.