Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Software Development Tools No-Code Development
Business
Entrepreneurship Communication Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certifications Network & Security Hardware Operating Systems & Servers Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Paid Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement & Gardening Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition & Diet Yoga Mental Health Martial Arts & Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Learning Teacher Training Test Prep Other Teaching & Academics
Web Development JavaScript React Angular CSS Node.Js PHP HTML5 Vue JS
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Amazon AWS Cisco CCNA Microsoft AZ-900 CompTIA Security+
Microsoft Power BI SQL Tableau Data Modeling Business Analysis Business Intelligence MySQL Qlik Sense Data Analysis
Unity Unreal Engine Game Development Fundamentals C# 3D Game Development C++ Unreal Engine Blueprints 2D Game Development Mobile Game Development
Google Flutter iOS Development Android Development Swift React Native Dart (programming language) Kotlin Mobile App Development SwiftUI
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting Canva InDesign Character Design Procreate Digital Illustration App
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Life Purpose Mindfulness Sound Therapy Meditation CBT Cognitive Behavioral Therapy
Business Fundamentals Entrepreneurship Fundamentals Freelancing Business Strategy Startup Business Plan Online Business Blogging Leadership
Digital Marketing Social Media Marketing Marketing Strategy Internet Marketing Google Analytics Copywriting Email Marketing YouTube Marketing Startup

MarketingMarketing FundamentalsMarketing Strategy

Marketing Strategy for Business:The Complete Master Guide

Master Strategic Marketing to make your business consistently competitive. Segmentation, Planning, Accountability, SWOT.
Rating: 3.9 out of 53.9 (155 ratings)
1,548 students
Created by Oxford Learning Lab
Last updated 5/2021
English
English [Auto]

What you'll learn

  • Master SWOT Analysis
  • Create a Strategic Marketing Plan
  • Master effective Market Segmentation
  • Earn more from your Key Customers
  • Understand if your marketing efforts are profitable
  • Use gamification strategy effectively
  • Ten essential Questions to your Marketing Team
  • 10 Quick Lessons to Make your Strategy Stand Out

Requirements

  • Good business knowledge

Description

JUST UPDATED :

Using SWOT Analysis to drive Marketing Success:

This section will help to get the best from a key and often misunderstood tool in preparing your Strategy and your Marketing Plan.

How to prepare a Strategic Marketing Plan: In order to write a proper strategic marketing plan, you first need to have a good market strategy to be captured in the plan.

Prepared and presented by Professor Malcolm McDonald, author of over 50 books including the best seller Marketing Plans: How to Prepare Them, How to Profit From Them, this course covers the key points of how to develop a great strategy and link it to a great strategic marketing plan.

It contains 10 modules that break down the work into manageable pieces and which will give you a full understanding of how to do it and profit from it. Each module contains essential principles, tools, templates, and actions that will help you apply the ideas and achieve your goals.

Quantified Value Propositions: Our research shows that only 5% of companies have financially quantified Value Propositions and developing them will differentiate your company. Even if you have little differentiation, the very act of financially quantifying the benefits will give you an advantage over your competitors.

This course is for anyone interested in understanding value more deeply and especially for anyone dealing with customers in the business-to-business (B2B) sector.

We are confident that by completing this course you will have the potential to earn thousands of extra dollars from customers by translating your offers into solid monetary terms that demonstrate the real contribution you make to their profitability.


8 Strategic Marketing Masterclass: From prof. Malcolm McDonald (Seller of more than 500.000 Marketing Books adopted in Top MBA Universities worldwide), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author). 

Will answer your most compelling question: Is your business thriving because the market you are selling to is growing OR because your strategy is working well?

Most businesses are going well ONLY because the market they are in is growing. Once the market is shrinking they close down. The real companies are able to thrive in ANY market condition because they KNOW how to implement STRATEGIC marketing tactics.

     From Top Marketing Experts the best marketing strategy for your business 

  • Key Account Management = to find how to classify and manage your best customers

  • Market Segmentation= the first question you should ask when you launch a product

  • Advanced Market Segmentation= how to get the best from your segmentation

  • Marketing Planning= how to generate an effective marketing plan

  • Marketing Planning Implementation= how to implement an effective plan

  • Marketing Accountability= is your marketing profitable?

  • Gamification of Strategy = how to use game for create competitive advantage

  • Ten Questions a CEO Should Ask the Marketing Team= making marketing a strategic part of your company

 

 

     

Who this course is for:

  • Marketers
  • Entrepreneurs
  • Chief Marketing Officers
  • CEO
  • Strategic Business Units
  • Advanced Marketing Students

Instructor

Oxford Learning Lab
Professional Marketing Courses by Top Experts
Oxford Learning Lab
  • 4.2 Instructor Rating
  • 3,840 Reviews
  • 40,459 Students
  • 25 Courses

  Oxford Learning Lab is an online provider of Marketing & Business Strategy education. 

  All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them  consult for  FTSE 100 and Fortune 500 companies. 

  Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few. 

  All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed. 

   

Top companies choose Udemy Business to build in-demand career skills.
NasdaqVolkswagenBoxNetAppEventbrite
  • Udemy Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Investors
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Accessibility statement
Udemy
© 2022 Udemy, Inc.