JUST UPDATED :
Using SWOT Analysis to drive Marketing Success:
This section will help to get the best from a key and often misunderstood tool in preparing your Strategy and your Marketing Plan.
How to prepare a Strategic Marketing Plan: In order to write a proper strategic marketing plan, you first need to have a good market strategy to be captured in the plan.
Prepared and presented by Professor Malcolm McDonald, author of over 50 books including the best seller Marketing Plans: How to Prepare Them, How to Profit From Them, this course covers the key points of how to develop a great strategy and link it to a great strategic marketing plan.
It contains 10 modules that break down the work into manageable pieces and which will give you a full understanding of how to do it and profit from it. Each module contains essential principles, tools, templates, and actions that will help you apply the ideas and achieve your goals.
Quantified Value Propositions: Our research shows that only 5% of companies have financially quantified Value Propositions and developing them will differentiate your company. Even if you have little differentiation, the very act of financially quantifying the benefits will give you an advantage over your competitors.
This course is for anyone interested in understanding value more deeply and especially for anyone dealing with customers in the business-to-business (B2B) sector.
We are confident that by completing this course you will have the potential to earn thousands of extra dollars from customers by translating your offers into solid monetary terms that demonstrate the real contribution you make to their profitability.
8 Strategic Marketing Masterclass: From prof. Malcolm McDonald (Seller of more than 500.000 Marketing Books adopted in Top MBA Universities worldwide), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford (Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author).
Will answer your most compelling question: Is your business thriving because the market you are selling to is growing OR because your strategy is working well?
Most businesses are going well ONLY because the market they are in is growing. Once the market is shrinking they close down. The real companies are able to thrive in ANY market condition because they KNOW how to implement STRATEGIC marketing tactics.
From Top Marketing Experts the best marketing strategy for your business
Key Account Management = to find how to classify and manage your best customers
Market Segmentation= the first question you should ask when you launch a product
Advanced Market Segmentation= how to get the best from your segmentation
Marketing Planning= how to generate an effective marketing plan
Marketing Planning Implementation= how to implement an effective plan
Marketing Accountability= is your marketing profitable?
Gamification of Strategy = how to use game for create competitive advantage
Ten Questions a CEO Should Ask the Marketing Team= making marketing a strategic part of your company