Digital Marketing Strategies for Business Success
3.6 (126 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,781 students enrolled

Digital Marketing Strategies for Business Success

Turn your digital marketing strategy into a business success. Find out how to create powerful lead-generating websites.
3.6 (126 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,781 students enrolled
Created by Odolena Kostova
Last updated 10/2018
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Get the amount of leads you want
  • Master free and paid traffic
  • Create high converting websites
  • Email sales strategy
Requirements
  • Basic Computer Skills
Description

Learn the basics of proven digital marketing strategy which simply works. Step by step I will explain how to create a high-converting web page and exciting free content, so you can start building a list of prospects. We will cover simple and low-cost ways of generating high quality traffic like Facebook ads, social media contests, search engine marketing. In the final chapter I will teach how to create a successful email strategy, write engaging email content and educate your audience. 

Who this course is for:
  • Anyone who wants to create a new website or increase their website conversion
  • Small Business Owners
Course content
Expand all 24 lectures 02:19:39
+ Capture Mastery
8 lectures 39:44
Capture Mastery Overview
02:57
Successful Call to Action
04:10
CTA Best Practices with Examples
01:32
3 Examples of good lead magnets
05:35
How to create a landing page
06:47
Capturing Quiz
2 questions
+ Traffic Mastery
7 lectures 01:03:26
Traffic Mastery Overview
02:32
Search Engine Traffic
08:19
Social Media Channels Overview
05:36
Creating your first Facebook campaign
17:48
Creating your first Facebook campaign - Part 2
16:01
Bonus Lecture: Social Media tips for viral marketing
10:27
Traffic Quiz
4 questions
+ Email Mastery
6 lectures 27:13
How to educate your audience?
02:10
Create Email Automation
03:37
Three pillars of successful email marketing
05:02
Writing high converting content
08:11

Here is a new strategy, for you to generate more traffic from Display campaigns - these can be on YouTube or with banner ads, or Facebook - the principle is the same.

You need to know a few terms

Remarketing or retargeting - showing ads to people who have been on your website. You can generate lists of cookies of the people who have visited particular web pages and target these people on other platforms.


Similar audience or lookalike - people who have the same online behaviour like the ones who have been on your website.


Affinity audience - auto-generated audience from Facebook or Google gathering users by interests. For example, people interested in video games.


Display Advertising Strategy (Advanced)
05:07
+ Summary
2 lectures 05:50
Your Online Business Model Overview
05:30
Bonus lecture - FREE E-book and a Special Offer
00:20