Digital Marketing Strategies for Business Success
- 2.5 hours on-demand video
- 1 article
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Get the amount of leads you want
- Master free and paid traffic
- Create high converting websites
- Email sales strategy
- Basic Computer Skills
Learn the basics of proven digital marketing strategy which simply works. Step by step I will explain how to create a high-converting web page and exciting free content, so you can start building a list of prospects. We will cover simple and low-cost ways of generating high quality traffic like Facebook ads, social media contests, search engine marketing. In the final chapter I will teach how to create a successful email strategy, write engaging email content and educate your audience.
- Anyone who wants to create a new website or increase their website conversion
- Small Business Owners
Here is a new strategy, for you to generate more traffic from Display campaigns - these can be on YouTube or with banner ads, or Facebook - the principle is the same.
You need to know a few terms
Remarketing or retargeting - showing ads to people who have been on your website. You can generate lists of cookies of the people who have visited particular web pages and target these people on other platforms.
Similar audience or lookalike - people who have the same online behaviour like the ones who have been on your website.
Affinity audience - auto-generated audience from Facebook or Google gathering users by interests. For example, people interested in video games.