Marketing Strategies for Adventure Travel Tour Companies
3.7 (54 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
224 students enrolled

Marketing Strategies for Adventure Travel Tour Companies

Effective marketing requires “big picture” strategies for your online / offline channels
3.7 (54 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
224 students enrolled
Created by AdventureEDU .
Last updated 9/2014
English
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Benefit from the real world experiences of adventure companies that are succeeding using these techniques
  • Learn how adventure travel marketing is different from mainstream travel marketing
  • Learn to identify and structure key marketing goals per campaign
  • Understand the relationship between your various channels and how to maximize your campaigns
  • Identify potential partnerships and resources to extend your marketing reach
  • Create a strategic plan for your social, email, and online advertising campaigns
  • Learn key tips and tricks to avoid SEO, Google and social media pitfalls, while maximizing their benefit
Requirements
  • Basic knowledge of marketing fundamentals
  • Awareness of and ability to use social media channels
  • For optimal experience, password and account access to your organization's social channels and tracking channels such as Google Analytics (but not required)
Description

Effective marketing requires “big picture” strategies for your online / offline channels as well as organized implementation of the details of topics like content creation, partnerships, channels, and how to measure, evaluate and update your strategy. Customize this best practice, step-by-step process to your adventure tour operator company’s needs.

If you are an ATTA Member, you qualify for special pricing. Your discount coupon is available in the Benefits page of the HUB, or contact your member advocate at info@adventuretravel.biz to receive your coupon code.

About AdventureEDU Educator Julie Thorner

Julie's practical, “in the trenches” experience in senior management finance and marketing positions over more than 2 decades has created her unique business approach to strategic marketing. A former guide, manager, and now marketing partner to top outdoor recreation companies, she emphasizes effective fiscal responsibility and accountability in concert with marketing strategy, development, and execution. Julie specializes in the niche of outdoor recreation and adventure travel, within the travel & tourism industries.

Who this course is for:
  • Adventure travel tour operators
  • Adventure travel industry marketers
  • Regional and local tourism boards
  • Social Media / Community Manager Staff
  • Tourism Professional seeking to increase industry specific skills / those looking to educate themselves on adventure industry issues specific to marketing
Course content
Expand all 17 lectures 01:57:55
+ Marketing Tools, Channels, Content, and Processes
1 lecture 09:07
Marketing Tools, Channels, Content, and Processes
09:07
+ Creating an Integrated Marketing Campaign that Delivers Successful Results
9 lectures 01:10:34
Introduction to an Integrated Marketing Campaign
10:24
Define The Subject of Marketing Content
05:00
Outline The Process for Gathering or Creating Content
04:51
Create an Integrated Marketing Campaign - Primary Marketing Tools/Channels
10:42
Create an Integrated Marketing Campaign - PR & Media Relations
04:07
Create an Integrated Marketing Campaign - Social Media Channels
19:27
Create an Integrated Marketing Campaign - YouTube
06:31
Create an Integrated Marketing Campaign - Collaboration Marketing Tools/Channels
02:25
Create an Integrated Marketing Campaign - Secondary Marketing Tools/Channels
07:07
+ Examples of Marketing Campaigns
2 lectures 20:04
User-Generated Content, Inspired Messaging and Annotated Videos
08:08
Bring Destination to User, Commodities for Broad Reach and High User Engagement
11:56
+ Course Review
1 lecture 03:06
Review
03:06
Post Course Quiz
20 questions