Marketing & Sales: From Prospecting to Closing Deals

Name: Marketing & Sales: From Prospecting to Closing Deals
Rating: 4.3 (30 reviews)

Turn Leads into Loyal Customers with Proven Marketing and Sales Techniques

Created byMeg Online Courses

Last updated 9/2025

English

English [Auto],

What you'll learn

Crafting a Unified Content Marketing Plan That Drives Results
Defining Your Ideal Customer: Target Audience & Buyer Persona Development
Mastering Objection Handling: Responding with Clarity, Empathy, and Confidence
Designing Effective Lead Generation Systems and Sales Funnels
Maximizing ROI with Google Ads, Meta Ads, and Strategic Retargeting
Delivering Persuasive Product Presentations That Win Clients
Boosting Long-Term Visibility Through Strategic SEO Techniques
Setting SMART Marketing Goals Aligned with Business Objectives
Why Inclusive Marketing Matters
Sales Psychology - Understanding Buyer Behavior

Course content

7 sections • 15 lectures • 47m total length

Introduction1:35
Develop a complete, actionable system for growing your business by connecting marketing and sales, from prospecting and lead generation to closing deals with empathy, clarity and confidence.

Crafting a Unified Content Marketing Plan That Drives Results2:56
Develop a cohesive content marketing plan by building a content calendar around core themes, then publish blogs, videos, and social posts that tell a unified story across platforms.
Boosting Long-Term Visibility Through Strategic SEO Techniques2:59
Learn to boost long-term visibility through on-page, off-page, and technical SEO by keyword research, high-quality content, backlinks, and optimizing site speed, mobile usability, HTTPS, and XML sitemap.
Foundations of Consumer Sales Success3:15
Develop a consumer sales mindset centered on resilience, growth mindset, trust, and consultative problem-solving, while owning goals, continuous learning, and cross-functional collaboration to create customer value and loyalty.

Defining Your Ideal Customer Target Audience & Buyer Persona Development3:10
Define your target audience by analyzing surveys, social media insights, and website analytics; segment by demographics and psychographics, build buyer personas, personalize campaigns, and test to refine and stay relevant.
Designing Effective Lead Generation Systems and Sales Funnels2:50
Understand your audience and design a clear landing page with a compelling headline. Offer lead magnets, deploy a tripwire, and nurture leads with email sequences, using analytics to optimize conversions.

Presenting Your Product or Service to Clients – How to Organize and Communicate4:54
Organize a persuasive sales presentation as a structured conversation that builds trust, frames the client’s problem, and shows how your product delivers benefits, proof, and a call to action.
Mastering Objection Handling Responding with Clarity, Empathy, and Confidence5:39
Listen first, acknowledge with empathy, and respond with clarity to reframed value, turning objections, which are not rejections but not yet, into opportunities to build trust.

Maximizing ROI with Google Ads, Meta Ads, and Strategic Retargeting3:16
Leverage Google Ads, Meta Ads, and strategic retargeting through careful audience planning, budgeting, and ongoing analysis to align paid campaigns with broader marketing goals.
Setting Up and Customizing AI Tools for Sales2:51
Choose the right AI platform for sales, configure it to fit your model, and integrate CRM and inventory to optimize lead scoring, outreach, and deals, guided by data analytics.

Handling Post-Sale Relationships- Retention, Referrals, and Upsells3:11
Strengthen post-sale relationships through regular check-ins, active listening, and feedback to sustain retention. Encourage referrals and strategic upsells by understanding client needs, building a community, and expressing gratitude.
Setting SMART Marketing Goals Aligned with Business Objectives2:30
Set smart marketing goals that are specific, measurable, achievable, relevant, and time bound, and align them with broader business objectives to drive revenue and brand growth.

Sales Psychology - Understanding Buyer Behavior4:39
Explore how emotions, instincts, and social signals drive buyer behavior and conversions. Apply urgency, social proof, and reciprocity to craft authentic, persuasive sales conversations.
Why Inclusive Marketing Matters2:57
Inclusive marketing builds trust, loyalty, and relevance by making every customer feel seen and valued. It fosters authentic connections, fuels innovation through diverse perspectives, and drives growth.
In Conclusion0:43
Express gratitude to viewers for learning with us, invite reviews to help others find courses, and invite them to visit the profile for practical entrepreneurship, marketing, and sales insights.

Requirements

No prior experience required. This course is suitable for beginners and intermediate learners.

Description

Welcome to Marketing & Sales: From Prospecting to Closing Deals, a practical course designed to guide you through the entire customer journey — from attracting the right audience to confidently closing deals. Whether you're an entrepreneur, marketer, or part of a growing sales team, this course equips you with the essential strategies, tools, and communication techniques needed to succeed in today’s competitive business environment.

We begin by helping you define your ideal customer through effective audience and buyer persona development, so your messaging reaches the right people. You'll learn to craft a unified content marketing plan that drives results and aligns seamlessly with your SMART business goals. We’ll also dive into lead generation systems and sales funnels, showing you how to turn prospects into loyal customers through structured, high-converting journeys.

As you move forward, the course focuses on increasing your visibility and impact. You'll discover how to maximize ROI with Google Ads, Meta Ads, and retargeting, while building a long-term presence through strategic SEO techniques. We also explore the growing importance of inclusive marketing, helping you build stronger connections with broader, more diverse audiences in today’s marketplace.

Finally, you’ll master key sales communication skills, including how to deliver persuasive product presentations that win clients and how to handle objections with empathy, clarity, and confidence. By the end of the course, you’ll have a complete, actionable system for growing your business — one that connects marketing and sales into a powerful, unified force. Let’s get started and take your marketing and sales strategy to the next level. Time to begin the journey — let’s go!

Who this course is for:

Entrepreneurs, freelancers, and small business owners looking to grow their client base.
Marketing and sales professionals who want to refine their approach from lead generation to closing deals.
Anyone interested in understanding how to turn prospects into paying customers with practical, step-by-step strategies.

Marketing & Sales: From Prospecting to Closing Deals

What you'll learn

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Course content

Introduction1 lecture • 2min

Crafting a Unified Content Marketing Plan That Drives Results3 lectures • 9min

Defining Your Ideal Customer Target Audience & Buyer Persona Development2 lectures • 6min

Presenting Your Product or Service to Clients – How to Organize and Communicate2 lectures • 11min

Maximizing ROI with Google Ads, Meta Ads, and Strategic Retargeting2 lectures • 6min

Handling Post-Sale Relationships- Retention, Referrals, and Upsells2 lectures • 6min

Sales Psychology - Understanding Buyer Behavior3 lectures • 8min

Requirements

Description

Who this course is for: