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Marketing Research and Strategy
Rating: 4.1 out of 5(22 ratings)
101 students

Marketing Research and Strategy

Market Segmentation, the Marketing Mix and Practical Planning for Business Owners and Entrepreneurs
Created byLisa Newton
Last updated 7/2026
English
English [Auto],

What you'll learn

  • Apply proven market research techniques to understand your customers, competitors and market landscape
  • Segment a market effectively and identify the specific customer groups most likely to buy from you
  • Use the marketing mix to craft a compelling offer that stands out in your market
  • Understand how market research feeds directly into a winning marketing strategy
  • Build a practical marketing plan that combines research, segmentation and the marketing mix
  • Use market research tools internally - on staff, suppliers and competitors - not just on customers

Course content

6 sections • 11 lectures • 1h 58m total length

  • Introduction to market research and strategy2:31

    Download the workbook and print it off and work through it with us as we go through the course.

Requirements

  • Come with a business or business idea in mind — the course is designed to be immediately applicable, so having something real to work with will get you the most out of it. No prior marketing knowledge needed.

Description

Most businesses fail at marketing not because they have a bad product - but because they don't truly understand their market. They guess at what customers want, target everyone and no one, and wonder why their marketing doesn't convert. This course fixes that.

Marketing Research and Strategy is a practical, no-fluff course that teaches you how to find out exactly what your customers want - and then build a strategy around it. That's the fundamental principle of marketing: find out what the customer wants, and give it to them. Everything in this course flows from that.

I'll walk you through how to conduct structured market research, how to segment your market so you're targeting the right people with the right message, and how to apply the marketing mix to create an offer that genuinely stands out. You'll also discover how to use these research tools internally - on your team, your suppliers, and your competitors - not just on customers.

The course includes a workbook to keep your notes organised and help you apply every concept directly to your own business as you go. This is not a theoretical exercise — by the end, you'll have the foundation of a real marketing plan.

Whether you're starting a new business, relaunching an existing one, or studying marketing for the first time, this course gives you the practical tools and strategic thinking to make better decisions and grow with confidence.

Marketing is not guesswork.

Enrol today and start building a strategy based on evidence, not assumptions.

NEW - how to use AI to improve your Market Research and Strategy (with downloadable done for you prompt sheet)

Who this course is for:

  • Business owners and entrepreneurs who need a practical marketing strategy grounded in real research
  • Marketing students who want a hands-on understanding of market research, segmentation and the marketing mix
  • Anyone who wants to understand their customers better and use that insight to improve their business performance

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