Marketing Research: support your marketing decisions
4.2 (221 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,480 students enrolled

Marketing Research: support your marketing decisions

Discover the extra advantage of any Business. A practical step by step guide to Marketing Information and Research.
4.2 (221 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,479 students enrolled
Last updated 1/2016
English
English [Auto]
Current price: $104.99 Original price: $149.99 Discount: 30% off
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This course includes
  • 5.5 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Ten steps process to Market Research
  • Learn to do a MR brief
  • Design effective questionnaires
  • Learn research metodologies
  • Discover the role of data
Requirements
  • General marketing or business knowledge
Description

++NOW UPDATED WITH DIGITAL MARKETING RESEARCH SOLD SEPARATELY FOR EXTRA $67++

SECTION 7 COMPLETE SLIDES SETS FOR MARKETING RESEARCH AND DIGITAL MARKETING RESEARCH - OVER 350 PAGES OF AWESOME VALUE.

Want to discover the inner Extra Profit in any Business? Then this is the course for you.

With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.

The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.

DIGITAL MARKETING RESEARCH

Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.

After this course you will be able to answer the following key-questions

  • In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?
  • What Analytics are telling us about how our customer are using your website?
  • Are they concerned about Privacy?
  • What Social Media do they use most and how?
  • Do you understand the Psychology of your customers?

Now Digital Marketing Research has made all of this possible without spending a fortune!

Who this course is for:
  • Marketing Professionals
  • Business Ownwers
  • Start- Up
  • Professional Marketing Students
Course content
Expand all 46 lectures 11:04:24
+ What is Marketing Information and Research
3 lectures 26:11
What is Marketing Research
06:48
What is Marketing Research - part 2
10:56
+ The Marketing Research Process
10 lectures 01:08:35
The Marketing Research Project
06:53
Ten Steps Research Project - Part 2
05:56
Marketing Research Industry
06:37
Marketing Research Industry - part 2
08:06
The Research Brief
04:36
The Research Brief - part 2
08:19
The Research Brief - part 3
03:46
Sampling
07:15
Sampling - part 2
11:19
+ Questionnaires and Research Methodologies
11 lectures 01:13:08
Designing Questionnaires - part 2
05:55
Designing Questionnaires - part 3
05:09
Designing Questionnaires - part 4
07:20
Research methodologies - Secondary research - Part 1
05:37
Research methodologies - Secondary research - Part 2
07:46
Research methodologies - Secondary research - Part 3
08:48
Research methodologies - Secondary research - Part 4
08:28
The marketing information system - Part 1
05:34
The marketing information system - Part 2
05:42
The marketing information system - Part 3
05:12
+ Data Analysis
9 lectures 57:28
Qualitative data - Part 2
05:04
Quantitative data - Part 1
07:58
Quantitative data - Part 2
08:36
Data analysis - Part 1
05:53
Data analysis - Part 2
04:43
The role of data and databases - Part 1
05:45
The role of data and databases - Part 2
04:58
The role of data and databases - Part 3
07:36
+ Presenting Findings and Conclusions
4 lectures 26:02
Presenting research findings - Part 2
06:56
Marketing information and research - Checklist - part 1
05:37
Marketing information and research - Checklist - part 2
06:52
+ Digital Marketing Research
7 lectures 01:10:00
The Customer is in Charge: Find How
08:27
Multi-Device and Multi-Tasking Research
07:52
Understand Your Customer Buying Process
10:18
Understand Your Customer Research
12:59
Other Types of Web Testing
12:34
Who applies it & Summary
08:41