Marketing Research: support your marketing decisions
What you'll learn
- Ten steps process to Market Research
- Learn to do a MR brief
- Design effective questionnaires
- Learn research metodologies
- Discover the role of data
Requirements
- General marketing or business knowledge
Description
++NOW UPDATED WITH DIGITAL MARKETING RESEARCH SOLD SEPARATELY FOR EXTRA $67++
SECTION 7 COMPLETE SLIDES SETS FOR MARKETING RESEARCH AND DIGITAL MARKETING RESEARCH - OVER 350 PAGES OF AWESOME VALUE.
Want to discover the inner Extra Profit in any Business? Then this is the course for you.
With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.
The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.
DIGITAL MARKETING RESEARCH
Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.
After this course you will be able to answer the following key-questions
- In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?
- What Analytics are telling us about how our customer are using your website?
- Are they concerned about Privacy?
- What Social Media do they use most and how?
- Do you understand the Psychology of your customers?
Now Digital Marketing Research has made all of this possible without spending a fortune!
Who this course is for:
- Marketing Professionals
- Business Ownwers
- Start- Up
- Professional Marketing Students
Course content
- Preview08:27
- 06:48What is Marketing Research
- 10:56What is Marketing Research - part 2
Instructor
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- 4.1 Instructor Rating
- 2,986 Reviews
- 36,632 Students
- 25 Courses
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.