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Marketing Psychology and Consumer Behavior
Bestseller
Highest Rated
Rating: 4.6 out of 5(2,538 ratings)
10,471 students

Marketing Psychology and Consumer Behavior

Apply consumer behaviour, marketing psychology and behavior economics to skyrocket your rate of sales and conversions.
Created byProficient Courses
Last updated 11/2025
English
Bulgarian [Auto],Czech [Auto],

What you'll learn

  • Get a firm grasp of psychological principles that drive purchase decisions.
  • Learn how to develop effective and highly profitable marketing strategies.
  • Easy and straight-forward learning process.
  • Learn a plethora of psychologically-based observations to employ.
  • Understand how consumers make purchase decisions.
  • Identify patterns in consumer behaviour.
  • Many examples to choose from.
  • Discover the role of perception and attitude in consumer behavior and how we can guide it.
  • Get the tools to develop your own creative marketing strategies.
  • Bonus content: Money making terms.

Course content

8 sections • 33 lectures • 3h 47m total length

  • Reciprocity - How to increase sales by evoking the instinct of reciprocity4:32

    In this lecture we will learn what is the reciprocity principle, and how can we incorporate it in our business strategy.

  • Reciprocity Quiz
  • Priming - How to influence unconscious buying decisions4:03

    In this lecture we will discuss what is priming, what are its effects and how to integrate it in your marketing strategy.

  • Priming Quiz
  • Scarcity - How to boost sales by making your products scarce4:40

    In this lecture we will learn about the principle of scarcity, what is it, the reasons behind its effectiveness and how to use it.

  • Scarcity Quiz
  • Loss Aversion - How to make customers unwilling to let go of your products3:15

    In this lecture we will learn what is the loss aversion principle, and how can to include it in our marketing strategy.

  • Loss Aversion Quiz
  • Social Proof - How to boost the sales of your products by utilizing opinions4:10

    In this lecture we will learn about the psychological principle of social proof, what it is, as well as how it can be used.

  • Social Proof Quiz
  • Decision Fatigue - Why and how to offer the right amount of product options3:31

    In this lecture we will learn how consumers react when they are faced with a variety of options and how to offer your products in a way that makes it easier for them to navigate and buy them.

  • Decision Fatigue Quiz
  • Confirmation Bias - Why first impressions count and how to influence them5:22

    In this lecture we will learn about the confirmation bias, what it is, its effects and how to utilize it in your marketing strategy.

  • Confirmation Bias Quiz
  • Cognitive Fluency - How to create a sense of familiarity to entice customers4:52

    In this lecture we will learn what is cognitive fluency, how it affects consumers, and how to use it in our marketing strategy.

  • Cognitive Fluency Quiz
  • Free - Why and how to use this powerful term3:28

    In this lecture we will learn about the power of free, why is it so effective, and how to include it in our marketing strategy.

  • Free Quiz
  • New - Why and how to use this potent term2:29

    In this lecture we will learn about novelty, what are its effects and how to integrate it in your marketing strategy.

  • New Quiz

Requirements

  • A will to develop effective and creative marketing strategies.

Description

A key component in becoming successful in marketing is understanding psychology. The more you know about it the better. You must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes.


There are many psychologically-based observations about consumer behaviour that are commonly used in marketing. Some people know them by instinct, others learn them by experience.


This course will help you get a firm grasp of them and teach you how to use them to your advantage.

By the end of this course, you'll be able to:

• Identify patterns in consumer behaviour.

• Understand how they affect purchase decisions.

• And adjust your marketing strategy accordingly, to get the best results and avoid mistakes.


The psychological principle you will learn can be applied to your:

• Content

• Pricing

• And sales strategy.


Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them. The more you understand consumer psychology the more creative and effective strategies they will be able to develop.


In this course we will learn the best methods to increase sales. These things are very important. An identical offer made in a different way may bring multiplied returns.


Marketing psychology isn’t just a nice thing to know, it is essential, if you want to develop effective and highly profitable marketing strategies.


Enrol now to get started!




Who this course is for:

  • Anyone interested in learning about human behaviour and how it leads to purchase decisions.

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